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by RitzCamera.com
Digital camera reviews, new products, and other information from the world of photography...
 
  Wed, 03 Sep 2008 17:00:00 +0200
Scrapbooking Giveaway Contest

Enter now for a chance to win a $100.00 gift coupon to use at this site! Simply fill out the short form below. There will be one winner per month for four months starting in September, 2008. No purchase necessary.


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  Wed, 27 Aug 2008 17:27:00 +0200
Nikon D90 digital SLRThe Nikon D90 SLR digital camera is available for pre-order now at Ritz Camera.

This new DSLR comes with a multitude of improvements, new features and the latest, most-advanced Nikon technology in an atractive, well-built package. It features:

- High-resolution 12.3 Megapixel DX-format CMOS image processor.

- Video recording: Capture 720p compressed video with or without sound

- Live View, allowing photographers to view and compose images in the LCD viewer before the shot is taken

- A large, bright, 3-inch, hi-res (approx. 920,000 pixel) LCD screen with a 170-degree viewing angle

- 11-point autofocus and scene recognition technology

- Fast shooting: 0.15ms power up; 65ms shutter lag, and continuous still frame shooting at 4.5 frames per second

- Extremely low light (ISO 3200) sensitivity

- In-camera image editing

This top-of-the-line digital camera is gives the Nikon D300 a run for its money, and that DSLR sells for almost twice as much.

The Nikon D90 will be shipping very soon, so get your order in early. Although many lenses and accessories are available for the Nikon D90, the camera itself comes in two flavors: Nikon D90 body only & the Nikon D90 with an AF-S DX Nikkor 18-105mm f/3.5-5.6G ED VR Lens.


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  Tue, 01 Jul 2008 19:25:00 +0200
Order the Nikon D700 now! Expected ship date is late July 2008.

Nikon has announced its newest digital SLR, which is available for pre-order at Ritz Camera:

Nikon D700 digital SLR cameraThe Nikon D700 is the latest DSLR utilizing the large FX sensor first released in the Nikon D3. With the FX sensor and 12.1 megapixels, the image size and quality is virtually identical to the more expnsive D3, but with other features more comparable to the Nikon D300, the price is significantly lower.

With a suggested retail price close to $3000, the price of the D700 is about midway between the D300 and the D3, and it is meant for professional photographers or serious amateurs. As with most Nikon DSLR's, it boasts a long list of features from the world leader in digital photography technology. The most obvious feature is probably the bright, high-resolution, 3-inch LCD screen. It's "Live View" capability allows composing your shot via the LCD monitor, with two modes depending on the type of shot you want to take: Tripod mode, which is made for complete control and precision focus, and Handheld mode, wherein the camera's autofocus capababilities are active using all 51 autofocus points.

Other notable features of the Nikon D700 include:

  • An FX-format, CMOS image sensor that has an area of 36.0mm (h) x 23.9mm (v), approximately the same size as a frame of 35mm film. For compatibility with Nikkor DX format lenses, DX cropping mode will automatically switch to DX format when these lenses are used.

  • An extremely wide ISO range with sensitivity from ISO 200 to ISO 6400. In addition, the sensitivity can be technologically enhanced down to ISO 100 and as high as ISO 25,600.

  • The Nikon D700's startup time is a mere 12/100ths of a second, with a shutter lag time of 41 milliseconds. With the normal battery pack, the D700 can capture images as 5 frames-per-second, but when the optional Multi-Power Battery Pack (MB-D10) is used, continuous shooting speed can be boost to 8 fps.

  • A Multi-CAM 3500FX autofocus sensor module features 51 AF points, with a great deal of flexibility in choosing how many and which autofocus points are active. Fifteen cross-type sensors located in the center enable subject detection with lens apertures as small as f/5.6.

  • Four different resonant frequencies are used to clean dust and particulates from the low-pass filter which is attached right in front of the FX image sensor. Cleaning performs automatically, and can also be manually selected.

  • Rugged magnesium-alloy construction: Along with extensive dust and moisture protection and a durable shutter mechanism tested to 150,000 cycles, the D700 merges pro D-SLR performance with expanded agility.

  • The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700's shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.

VALHALLA, N.Y. - FujiFilm U.S.A., Inc. today announced that Ritz Camera Centers, the largest specialty digital cameras and photography chain in the United States with approximately 1,000 locations, is enhancing its print technology with the introduction of Fujifilm's Frontier Dry Minilab 400 Inkjet Printers throughout a number of its centers. The Frontier Dry Minilab 400 is the latest Frontier inkjet printing system that delivers Frontier quality prints with the combination of Fujifilm's High Quality Dry Photo Paper, inks and Fujifilm's Image Intelligence™ technology. See full article...
  Tue, 22 Apr 2008 22:00:00 +0200

Nikon Coolpix S52 eco-greenThe Nikon Coolpix S52 digital camera has more going for it than just its ecology-minded emerald green color. In celebration of Earth Day 2008, with every purchase of this camera Ritz will make a donation to Carbonfund.org, a certified nonprofit organization that is helping the fight against global warming climate change.

Technically speaking, this eco-friendly camera can also hold its own. The 9.0 megapixel digital S52 captures remarkable images with a Nikkor 3X optical zoom lens. VR Image Stabilization reduces camera shake, and the large, bright 3.0-inch LCD screen lets you view or share your pictures right in the camera, even in brightly lit areas. Automatic ISO adjustments range up to ISO 3200, giving you great shots even in low light. It contains both Face Detection Auto-focus and In-camera Red Eye-Fix to make taking quick portraits a snap.

Carbonfund.org is the country’s leading carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting high-quality verified renewable energy, energy efficiency and reforestation projects. Carbonfund.org works with over 650 corporate and non-profit partners including Discovery, Allstate, Volkswagen, Dell, Orbitz, Environmental Defense, and Lancome.


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  Sat, 26 Jan 2008 00:00:00 +0100

You can pre-order the Canon Rebel XSi now!

Black Canon Rebel XSi DSLRThe Canon Rebel XSi was officially announced yesterday, and already the interest in this camera is exploding. And although the newly-announced Canon Rebel XSi/Canon EOS 450D isn't expected to ship until April 2008, you may want to order it now. In fact, we have a list of reason to do so...

1. You want to be the first on your block with a state-of-the-art, 2008 DSLR with all of these cool, new features.

2. You want a digital SLR so quick and easy to use that it's considered entry-level, but with so many advanced features that it rivals DSLR's that cost more than twice as much.

3. The 12.2 Megapixel CMOS image sensor in the Canon Rebel XSi will allow you to create poster-sized prints.
4. The 3.0-inch LCD screen has a 170-degree viewing angle, and is 30% brighter than the Canon Rebel XTi. Plus, it incorporates Live View technology that lets you view your subject in the LCD screen before the shot is taken... including the capability to zoom in at 5X or 10X for precise focusing.
5. You want the choice of black or silver.
6. You want a digital SLR much better than the Rebel XTi, but which costs much less than the XTi did when it was released.

7. You want the ability to capture up to 53 full-resolution JPEG images at 3.5 frames per second.


SD Memory Cards8. You want to store your images on SD and high-capacity SDHC memory cards.

9. You want to spend your tax rebate check on something cool.

10. You like the convenience of the 9-point AutoFocus system, but you also want the flexibility to override it in different shooting modes.

11. You want to capture RAW images with 14-bit gradation that will produce images containing unbelievably rich colors.

12. You want a rechargeable battery that will take at least 500 shots between charges.

13. You want an integrated cleaning system that will keep your images dirt- and dust-free.
14. You like to pick up girls by pretending you're a professional photographer but your Instamatic camera just isn't that convincing any more.

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  Thu, 24 Jan 2008 17:00:00 +0100

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Canon Rebel XSi / EOD 450D Digital CameraJust announced, the Canon Rebel Xsi (aka Canon EOS 450D). Although more details will be coming out shortly, here are the list of features that set it apart from its predecessor, the extremely popular Canon Rebel XTi:


  • A 12.2-Megapixel CMOS sensor
  • A 3.0-inch, bright, 230,000 pixel LCD that can be viewed from virtually all angles, and Live View that allows you to view your subject on the screen, before the shot is taken, with 5X or 10X magnification
  • Canon's famous DIGIC III image processor that integrates with the image sensor to provide better image quality and high-performance.
  • Full-resolution JPEG images can be captured at 3.5 fps (frames per second) in bursts up to 53 frames.
  • A fast & powerful 9-point autofocus system
  • Compatible with compact SD and SDHC memory cards

Watch this blog for information on how to pre-order the Canon Rebel XSi soon!


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  Wed, 05 Sep 2007 22:00:00 +0200

Flickr loves youIn addition to recently announcing two new, outstanding DSLR's (the Nikon D3 and Nikon D300 digital SLR's) and 8 new members of its Coolpix family, Nikon has also launched a new program on Flickr: The Nikon Digital Learning Center.

The program complements its own educational section and complementary photography newsletter on the Nikon USA web site, and provides members of Flickr with digital photography tutorials, photography tips from Nikon photo pros such as Rosanne Pennella, Cliff Mautner, and Nikon School instructors Reed Hoffman and Bill Durrence. It includes information about photo composition, understanding the relationship between shutter speed and aperture, to advice on taking specific kinds of photos (e.g. sports/action, macro shots, travel, landscapes, and personal portraits).

Nikon has always been dedicated to helping people take better pictures (as well as manufacturing some of the best digital cameras in the world), and their new program on Flickr just shows that -- to do so -- Nikon is willing to go where the photographers are.


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  Fri, 24 Aug 2007 18:00:00 +0200



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Nikon D300 digital SLRYou can preorder the new Nikon D300 digital SLR right now at RitzCamera.com. Within hours of the D300's announcement, this camera is already in high demand, with a queue forming in anticipation of the first shipment from Nikon. If you want to ensure that you receive yours by the holidays, you should place your order right away.

Nikon D300 in a nutshell; it shares much of the new digital technology in the Nikon D3... Here are the key features of the new Nikon D300 SLR digital camera:

  • A 12.3-megapixel DX-Format CMOS image sensor combined with Nikon's EXCEED digital image processing system
  • A 3.0-inch 920,000-pixel color LCD monitor with 170-degree viewing angle and tempered-glass protective cover
  • High-speed, continuous shooting up to 6 frames per second (up to 8 fps with the optional MB-D10 Multi-power Grip/Battery Pack
  • 51-point autofocus system with 3D Focus Tracking and three Dynamic AutoFocus modes delivers precise, fast auto-focus
  • Nikon's exclusive Scene Recognition System (SRS) gives even more intelligent auto exposure capabilities than previous Nikon models, as well as more intelligent auto white balance detection, and contributes to the faster, more accurate autofocus
  • Nikon's dynamic, integrated Dust Reduction System with self-cleaning ultrasonic sensor
  • New, advanced picture control settings with 4 preset options (Standard, Vivid, Neutral and Monochrome) along with 9 customizable settings
  • Magnesium-alloy construction, advanced dust and moisture protection and a durable shutter mechanism (tested to 150,000 cycles) give the Nikon D300 high reliability when taking outdoor or real-world shots
  • The Nikon D300 should begin shipping in November 2007

Nikon U.S.A. has officially announced the Nikon D300, it's most advanced DX-format SLR digital camera to date. Including many of the professional features found in the Nikon D3, the 12.3-effective megapixel D300 offers serious photography prosumers (professionals and advanced, amateur consumers) incredible flexibilty, reliability and performance.

Like the Nikon D3, the D300 includes Nikon’s EXPEED Image Processing System that maximizes performance in capturing, compressing and storing digital images, while maintaining highest image quality. The Nikon D300 features a newly-designed 51-point autofocus system (with Nikon’s 3D Focus Tracking feature and two new LiveView shooting modes), which allows photographers to frame a photograph using the camera’s 3.0-inch, high-resolution, 920K-point LCD monitor.

The Nikon D300 digital SLR can capture an image at the precise moment you want it; it powers up in a lightning-fast 0.13 seconds and reacts with a miniscule 45 millisecond shutter lag time. The D300 can capture frames at 6 fps, and -- with the optional MB-D10 Multi-Power Battery Pack -- can hit 8 frames per second. The D300 can capture up to 100 shots continuously at full 12.3-MP resolution.

The Nikon D300 includes a variety of the newest digital imaging technologies and usability features that noticeably improve the control, performance, and accuracy for serious photographers. The Scene Recognition System helps the D300 locate the subject and interpret the type of scene being photographed. This data is then used to ensure that the autofocus, auto exposure and white balance performs in the best combination without manual intervention by the D300's user. The camera can identify and track moving subjects better, and subsequently can select focus points faster and more accurately.

The D300 DSLR incorporates an intelligent array of 15 cross-type sensors and 36 horizontal sensors. These sensors can either be used individually or in groups of 9, 21 or 51 focus points.

Nikon's Picture Control System makes it easy for all users apply adjustments to how their pictures are rendered, and choose settings to suit their unique preferences. The system comes with 4 preset options -- Standard, Vivid, Neutral and Monochrome -- attributes of which can be easily changed or customized: Sharpness, brightness, saturation and tone compensation. The camera's users can store up to 9 of their own customized settings, and even "export" up to 99 more settings to a CompactFlash memory card, enabling photographers to share settings between different cameras that include this system.

The LiveView feature of the Nikon D300 allows composing subjects on the birght, super hi-res 920,000-dot, 3-inch LCD screen. Tripod mode is gives very precise focus accuracy when the camera is on a tripod or other stable platform. Handheld mode allows photographers to use the camera’s conventional focusing system, which activates focusing immediately when the shutter is pressed.

As with most advanced DSLR's today, the Nikon D300 includes a self-cleaning sensor unit. The optical low-pass filter in front of the CMOS image sensor is vibrated with 4 different resonance frequencies to shake dust and other foreign particles loose.

The D300 is extremely durable, especially relative to lesser-priced digital SLRs; the case is constructed of magnesium alloy, and rubber gaskets and seals are used at critical joints to prevent dust and moisture from entering the camera's body. The D300's LCD is also strengthened with tempered glass to prevent breakage and/or scratching.

The Nikon D300 can be pre-ordered now and will be available from Nikon Authorized Dealers beginning in November 2007. Final pricing has not been set yet, but it's estimated that the price will be around $1,799.95.

For more information:


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Pre-order the Nikon D3 now at RitzCamera.com

The new Nikon D3 digital SLR is available now for preorder at RitzCamera.com. This camera is already being sought out by professionals wanting to take advantage of the latest digital technology, so if you want to get yours AS SOON AS it's available from Nikon, order as soon as you can.

Ritz will pay your sales tax and shipping on this camera -- and most other photography products -- which could save you hundreds of dollars immediately over many other retailers.


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Nikon D3 SLR digital cameraAs expected, and hot on the heels of Canon's recent announcements for the Canon EOS Mark III and Canon EOS 40D, this morning Nikon has announced the long-awaited Nikon D3 SLR digital camera.

With "rumors" of this camera's imminent release circulating for years, the D3 is finally scheduled to ship in November 2007. The D3 DSLR is slated for the professional photographer, and with the ability to capture shots at 9 fps in full FX-format (11 fps is possible with the 5.1-megapixel DX format) this new Nikon camera is especially suited for sports photographers and photojournalists. Normal setting can reach ISO 6400, but the camera can be set to hit an amazing ISO-equivalent 25,600; for sports photographers, high-quality poster-size enlargements are now possible even for night games.


Nikon D3 backNikon D3 top

With the Nikon D3 clearly being the new flagship of the Nikon DSLR's, there are almost too many features to describe here. Some of the major selling points are:

  • 12.1 effective megapixels, and the first Nikon DSLR to use the FX-format CMOS image sensor with 36.0mm (Horiz) x 23.9mm (Vert) image size. Two other images sizes are availble: 5:4 (30mm x 24mm) and DX-format (24mm x 16mm) for faster image capture and recording.
  • At the high-quality image setting, light sensitivity ranges from ISO 200 to ISO 6400; for extremely low-light conditions, the D3 can be set to ISO-equivalent 25,600.
  • An extremely high-definition (920,000 dot), 3-inch VGA LCD monitor covered with tempered glass and with a 170-degree viewing angle.
  • Nikon EXPEED image processing technology, to maximize throughput of image processing, compression and storage.
  • High-speed, 12-channel readout allows continuous shooting at approximately 9 fps (frames per second) in full FX format and 5:4. For an extra turbo-charged burst, the Nikon D3 provides continuous shooting at 11 fps in 5.1 megapixel DX format.
  • Light weight and strong, magnesium alloy is used for the chassis, the exterior cover, and the mirror box. O-ring seals are used at vital locations to keep out dust and excess moisture.
  • New 51-point auto-focus system with 15 cross-type sensors.
  • A CF double slot accepts two CompactFlash memory cards... why waste time changing memory cards?
  • Quick response with 0.12 second startup time, and a 37 ms shutter-release lag time.

This top-of-the-line camera is designed and built for professionals. As of this writing, the final pricing has not been set. But with a price tag in the thousands, this is not a digital camera for taking shots at little Johnny's next birthday party (unless you want to snap the best birthday photos you've ever taken in your life). For the pro, though, the Nikon D3 DSLR will be the camera to own for 2007.

For more information:


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Pre-order the Canon EOS 40D now at RitzCamera.com

The Canon EOS 40D is available for pre-order now at RitzCamera.com. The orders will be shipped on a first-come, first-served basis, so place your order right away to ensure it will be shipped on the first day.

This new DSLR is available in two flavors, and qualifies for FREE SHIPPING. (And, of course, you never pay sales tax at RitzCamera.com.):



Canon EOS 40D SLR digital cameraToday, Canon U.S.A., Inc. officially announced the Canon EOS 40D digital SLR camera. Aimed at the "mid-range prosumer", this DSLR camera offers such high-performance and includes so many advanced features that the "mid-range" moniker may only apply to the pricing; the 40D will easily be one of the best digital SLR values of the year.

Designed as a natural evolution of the EOS 20D and 30D models, the Canon 40D's state-of-the-art features include:

  • Canon EOS 40D CMOS sensorLarge, 10.1 Megapixel CMOS sensor, DIGIC III Image Processor with 14-bit analog/digital conversion provides superb image quality. The 40D's CMOS sensor provides much the same technology first seem in the (much more expensive) Canon EOS-1D Mark III. It is more sensitive to light than previous generations, able to discern 16,384 colors per channel and providing more accurate and more detailed gradations in color and tone. New manufacturing techniques allow each pixel to be spaced closer together than ever before. The on-chip software provides digital noise reduction and better high-ISO performance (ISO 100 to 1600; ISO 3200 in extended mode). With this camera, you can look forward to larger, clearer and sharper images; poster size enlargements have never looked so good.
  • Fast performance: With a 0.15-second starup time, 59 msec shutter lag, and DIGIC III processor to maximize speed between the capture and recordig of images, the Canon EOS 40D screams in relation to other cameras in this price range. In bursts up to 75 JPEG images (17 images in RAW format), the 40D will capture and store your shots at up to 6.5 frames per second.
  • Larger, brighter LCD screen:
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    Canon EOS 40D backThe 3.0-inch LCD screen is not only 1/2" larger than the Canon 30D's LCD, but the brightness level has been kicked up to allow viewing the 230,000 pixel LCD display in bright sunlight. The 40D's menu is organized in the same tabbed format as the EOS-1D Mark III.
  • EOS Cleaning System: First introduced in the Canon Rebel XTi (400D), the EOS Self-Cleaning Sensor Unit uses ultrasonic vibrations to shake dust particles off of the low-pass filter in front of the sensor. This happens automatically each time the camera is turned on or shut down, and there is also a manual "clean now" function.
  • Accessories and lenses: The standard lens that will be packaged with the Canon EOS 40D will probably be the EF-S 18-55mm f/3.5-5.6 IS lens, which was designed to work specifically with the EOS 40D and other EOS DSLR cameras. Canon has announced that it will also be available in a kit that contains the Canon EOS 40D body and EF 28-135mm f/3.5-5.6 IS USM zoom lens, for approximately $200 over the body-only price. (This kit price will save you at least $200-$300 over buying the body and lens separately.)

There are too many features of this new DLSR to mention them all here. For more complete and detailed descriptions of ALL of 40D's selling points, you can visit the following pages on the Canon USA web site:

The Canon EOS 40D should begin shipping in early September 2007. The estimated selling price is $1,299.00, and probably won't be discounted much for a few months at least. If you are looking for a DSLR in this price range, the Canon EOS 40D offers the latest technology available anywhere at a very reasonable cost.


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Nikon 18-200 mm AF DX VR zoom lensThe lens is the Nikon 18-200mm F/3.5-5.6G ED-IF AF DX VR lens. The quality and demand for this wide-range, auto-focus (AF), vibration reduction (VR), zoom lens is so high that it is almost never in stock, and it usually sells for a high premium on eBay.

Until inventory sells out, this Nikon 18-200mm lens is available at RitzCamera.com, and at the best out-the-door price from any reputable retailer online. (Ritz always pays your sales tax, plus offers free shipping on photography items over $100... So the price of the lens itself is your final price.)

What makes this zoom lens so popular? First of all, it's designed to work with the entire, current line of Nikon SLR digital cameras. In addition to the high-quality optics we would expect from a Nikon lens (they're celebrating their 90th anniversary; they've been manufacturing precision optics since 1917!), this lens contains many features that set it above the pack:

  • A wide, 18-200mm focal range (the equivalent of a 27-300mm lens in 35mm format)
  • 11x zoom coverage
  • VR II vibration reduction system provides great assistance in low-light or maximum zoom conditions, offering the equivalent of using a shutter speed 4 f-stops faster
  • Highest-quality optics: Three aspherical lens and two ED glass elements minimize chromatic aberration and other forms of distortion, while ensuring high resolution and contrast
  • A Silent Wave Motor for fast, quiet auto-focusing
  • Convenient M/A mode for rapid switching between autofocus and manual focus operation
  • Focus from as close as 20 inches (50 cm) from the subject, through its entire focal range. (This macro performance is much better than any other 200mm lens.)

In summary, if you have a Nikon DSLR, this could very well be the only lens you ever need.

Hurry and order this powerful Nikon 18-200mm zoom lens soon, before they sell out once again!


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Nikon USA has recently released two DVDs that focus on taking outstanding pictures with digital SLR Nikon cameras.

Nikon school DVDThe Nikon DVD entitled, "Fast, Fun & Easy: Great Digital Pictures" is a primer on digital photography, and teaches how to use digital cameras in various situations by bringing the viewer/student/photographer on a day of photography. The DVD also covers topics such as image transfers and printing.

The second DVD, named "Understanding Digital Photography - Release Your Digital SLR's Potential" is designed to help the viewer unleash the power of Nikon's cameras. The 45-minute DVD, takes the student into the advanced features of the Nikon cameras, and also provides lessons on how to compose artistic photos. The narrator (Bob Krist, an award-winning travel photographer from the National Geographic) shares his personal experience when taking action/sports photos or when shooting portraits. He also shares instruction on proper exposure and taking shots in low light conditions. Bob Krist's style is informal and very simple to understand, making it both easy and exciting to go to the next level and explore advanced Nikon camera features and techniques.

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  Thu, 12 Jul 2007 20:00:00 +0200

Pentax Imaging has announced two new compact digital cameras: The Pentax Optio E40 and the Pentax Optio M40. Both point-and-shoot cameras are affordable, easy-to-use and include advanced features typically found in cameras that cost much more.

Pentax Optio E40 Digital CameraThe compact Optio E40 provides high-resolution 8.1 megapixels, a 3X optical lens, Face Recognition technology and Digital Shake Reduction capabilities. The camera comes with a sharp, clear 2.4-inch LCD screen, is powered by easy-to-find AA batteries, and offers high-quality (AVI) movie capture.

Pentax Optio M40 Digital CameraUltra-slim, the Optio M40's case is less than 3/4 of an inch thick. It can capture images at 8.0 megapixels with a 3X optical smc PENTAX lens. It also includes advanced features such as Digital Shake Reduction, Face Recognition Auto Focus and Auto Exposure. The M40 can also capture extended movies in QuickTime motion JPEG (640 x 480) at 30frames per second. For low-light conditions, the Optio M40 provides a maximum ISO of 3200.

Priced at under $200, both of these Optio models would be perfect for photography newcomers or those who just want an affordable, compact camera with ease-of-use features typically not found in cameras this affordable.


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Canon Powershot SD850The Canon Powershot SD850 IS digital camera is available for pre-order now at Ritz Camera.

This new point 'n shoot digital camera contains a lot of advanced technology in a very compact package. It features:

  • High-resolution 8.0 Megapixel CCD image processor.
  • 4x Optical Zoom with Canon's exclusive UA Lens.
  • Optical Image Stabilization to keep your shots crystal clear even at maximum zoom.
  • Improved multiple face detection technology. The camera's flash and exposure settings are controlled to guarantee proper illumination of both the faces and the overall scene, thus removing the problem of faces that appear too dark or too light.
  • Red-eye correction.
  • Bright, high-res 2.5-inch PureColor LCD.
  • ISO 1600 sensitivity.
  • Many different preset shooting modes, for both still and video captures

This compact camera is a little "pocket rocket" of Canon's latest technology and a great value, overall. It will be shipping very soon, so get your order in early.


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  Thu, 17 May 2007 17:00:00 +0200

Sigma Perfect World Photo ContestJust a reminder...

You have a little over one month to get your entry in for the Sigma 'Perfect World' photo contest. The entries must be received by Sigma by June 30, 2007, and include both 1) a printed copy of the photo at least 8x10 in size and 2) your entries on CD in JPEG format. Unless you plan on spending extra for overnight delivery, give yourself at least a week for the postal service to deliver your entry to New York.

This contest is open to U.S. residents, with the additional caveat that any photos submitted must be taken with a Sigma lens.

Visit the Sigma Perfect World photo contest page to print an entry form and to see all the rules and regulations.


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  Wed, 14 Mar 2007 19:00:00 +0100

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Olympus Stylus 770SW Digital CameraA Camera for All Seasons

Summer is here... and you're looking for a camera that will capture all your summer fun. No, I mean ALL your fun. You want a camera that you can take to the beach, camping in the mountains, to the swimming pool... even IN the swimming pool.

Winter is here... the warm months seem like ancient history and you are looking for a camera that can capture all of your wintertime fun. No, I mean ALL your fun. Your camera must do more than just take indoor holiday shots around a warm fire; it must be able to grab those images of your amigos catching some backside air in the middle of the worst blizzard since 1910.

If this sounds like you, then the Olympus Stylus 770SW is the camera you've been looking for. This all-weather, shockproof, freeze-proof, crush-proof, waterproof digital camera is designed for those who live an active lifestyle, and is rugged enough to survive it.

  • Shockproof camera: For the accident prone, or for those who simply don't know the meaning of "take it easy," the Stylus 770 SW is designed to withstand a drop, bump, grind or hustle, up to 5-feet off the ground. As long as it doesn't fall out of your pocket while you're skydiving, hang gliding or bungee jumping, you should be covered.
  • NessieWaterproof camera: We're not kidding. You can literally take underwater shots with this camera -- down to a depth of 33 feet -- without any kind of special camera case or sealed bag. Olympus has added its innovative waterproof sealant technology to this precision point-and-shoot camera. You can capture still snapshots at the waterpark, in the ocean, or in the pool, and even record underwater movies with sound. Do you want to capture definitive proof that the Loch Ness Monster exists? This cameras will get it for you (as long as Nessie comes to within 10 meters of the surface).
    Disclaimer: The picture above was not taken with the Olympus Stylus 770SW
  • Crush-proof: If this camera could talk, it would say "I'll be back" in an Austrian accent. The Stylus 770SW has a stainless steel body and a reinforced LCD, so it can withstand a force up to 220 lbs. of pressure.
  • Freeze-proof: The Olympus 770 SW can perform at below-freezing temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). In other words, you will give up (and go inside to get some hot chocolate) before it will.

Oh, yes, it is a digital camera after all. Here are the basic technical specs for those who care. (And you should.)

  • 7.1 effective megapixel CCD image processor
  • Memory: 18MB internal memory, accepts xD-Picture Card up to 2GB
  • 27 shooting modes including Movie with Sound
  • 3x optical & 5x digital zoom; 15x seamless zoom en total
  • Bright, hi-resolution 2.5-inch (6.4cm) HyperCrystal LCD (approx. 230,000 pixels)
  • Digital Image Stabilization
  • Light sensitivity up to ISO 1600
  • Recording formats: Still-JPEG, Video-AVI Motion JPEG, AVI Movie with Sound: 640x480/15fps, SHQ; 320x240/15fps, HQ; 160x120/15fps, SQ
  • Built-in flash

If it wasn't already taken, I would assign the following motto to the rugged and dependable Olympus Stylus 770SW:

Neither snow nor rain nor heat nor gloom of night stays this little camera from the swift completion its appointed photographs.


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  Mon, 12 Mar 2007 16:00:00 +0100

With a month's worth of hustle & bustle, events, contests, demos, announcements, and thousands of attendees crammed into four hectic days, the 83rd annual, 2007 PMA International Convention and Trade Show is ready for the history books.

For the consumer, the most interesting news from PMA 2007 is focused around the product announcements; the digital cameras and other photography equipment that you and I can buy off the shelf or order online. This year, there was no shortage of product news. We have previously written about product (and photo workshop) announcements from Panasonic LUMIX, the new digital camera models from Nikon Coolpix, and of course, the new 10.2 megapixel Nikon D40X.

Here are more digital photography and imaging product highlights from PMA 2007:

FujiFilm Digital CamerasThe FujiFilm IS-1 digital camera wins a DIMA Innovative Digital Product Award. The Digital Imaging Marketing Association (DIMA) Innovative Digital Product Awards recognize products or services that are at the forefront of digital imaging technology or the "first of their kind." FujiFilm stated that, "DIMA's recognition of the IS-1 digital camera underscores Fujifilm's commitment to creating unique products and rich new technologies that meet the imaging needs of today's customers."

Fujifilm's IS-1 is the world's first production point-and-shoot digital camera that can capture images in the IR (infrared) range of the light spectrum. Although this camera won't be owned by the average family photographer (the camera is more practical for science labs or law enforcement professionals), we congratulate FujiFilm on pushing the envelope with this unique camera.


New FujiFilm FinePix Digital Cameras: Speaking of FujiFilm, FujiFilm USA, Inc. announced three new consumer models in its line of consumer digital cameras, including the 8-megapixel Finepix A820 and the 9-megapixel A900.


Olympus Digital CamerasNew Olympus Digital Cameras: Not to be left behind, Olympus Imaging America has also announced several new models of high-quality digital cameras for Spring 2007, such as the Olympus EVOLT E410 and the Olympus EVOLT E510.

Olympus E410 SLR Digital CameraBoth digital cameras are advanced digital SLRs that include a dust reduction system; a bright, high-resolution, 2.5 inch, 230,000-pixel HyperCrystal LCD screen; Auto-focus; and a 10-megapixel Live-MOS sensor that lets you preview your shots with all of the nuances of your own overrides and custom settings. The E510 also includes Advanced Image Stabilization.

Other new point-and-shoot Olympus cameras that have been recently announced include:

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Olympus Stylus 760 Digital CameraOlympus Stylus 760 Digital Camera: A 7.1-megapixel, 3x optical zoom point 'n shoot that was designed to be used in adverse weather. The camera includes a bright, wide angle, high-resolution, 2.5-inch LCD, dual image stabilization and 26 different shooting modes for video capture and still images. The stylish Olympus 760 comes in four different colors: silver, black, light blue, and pink.

 

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Olympus SP-550UZ Digital CameraOlympus SP-550UZ Digital Camera: The high-speed, 7.1-megapixel, full featured Olympus SP-550UZ offers more features than many digital SLRs, sans the interchangeable lens. Most notably, its wide-angle, 18x super-telephoto lens is the equivalent of a amazing 28-504mm telephoto lens on a 35mm camera. Super-sensitive, the ISO 5000 SP-550UZ will capture images in extremely low-light conditions (or for extremely fast-action photos). Its bright, 230,000-pixel 2.5-inch LCD allows you to review your shots even in bright sunlight, and the dual image stabilization ensures that a shaky hand or a fast-moving subject will be captured with crystal clarity.


For more news and daily updates related to the PMA 2007 show, please visit the Virtual Press Office at:


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Panasonic LumixPanasonic LUMIX will launch the Digital Photo Academy, a new site and workshop series that will be held in 20 cities around the U.S., beginning in May 2007. The courses will be taught by photographers and experts in their local area, and will primarily focus on teaching owners of digital cameras how to take advantage of all their available features. The goal is to maximize students' creativity, make photography more enjoyable, and -- with additional knowledge and control of their photographic tools -- bring the quality of their digital images to a new level.

The digital photography workshops will offer three levels of courses:

  • Beginner - 3-hour course that covers red-eye reduction, creating scrapbooks and other basic digital photography skills useful even to those who own point-and-shoot digital cameras
  • Intermediate - 4-hour course that emphasizes the accuracy and flexibility of digital SLRs
  • Advanced - 2-day course that covers more advanced, "professional-level" photography skills

Even though the series is sponsored by Panasonic Lumix, attendees do not have to own a Panasonic camera to attend; students are welcome to bring any brand of digital camera to the workshops.

Panasonic Lumix has teamed up with R2Rainmaker Marketing to create the workshop series and to recruit the professional photographers and other photography experts that will serve as instuctors.

The Digital Photo Academy web site is currently under construction, but should be active by late-April 2007. It will allow visitors to view the workshop schedule, access class materials and read profiles of the instructors.


Panasonic Lumix has also been busy on the product side of the house, announcing a long list of new Panasonic Lumix cameras earlier this year.

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Panasonic Lumix DMC-FZ8KTypical of the high value in the new line is the Panasonic Lumix DMC-FZ8K. This camera offers a 7.2-megapixel CCD, Intelligent Image Stabilization, 11-point autofocus, and other features that are usually found in a much more expensive digital SLR. In addition, the camera has a 12x optical zoom Leica lens, which gives the equivalent of a 36mm to 432mm zoom lens in a 35mm film camera. In the DSLR world, a lens with this range will cost several hundred dollars on its own, yet Panasonic is offering the DMC-FZ8K for less than $350.00.

With its new line of Lumix cameras and new workshop series, there can be no doubt that Panasonic is committed to digital photography as an important part of its consumer electronics offerings.


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  Tue, 06 Mar 2007 18:00:00 +0100

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Nikon D40X digital SLRMarch 29, 2007 is the official release date of the new Nikon D40X digital camera, but you can preorder this latest DSLR right now at Ritz Camera online.

The Nikon D40X sits halfway between the popular and inexpensive Nikon D40 and the more powerful Nikon D80, both in features and in price. With a body-only price of $730 (est. $800 with a Nikkor 18-55mm lens), the D40X is plenty of camera for a very reasonable price. Its most obvious advantage over its little brother is the 10.2 megapixel CCD - the same as the Nikon D80 - for those who like to blow up their photos to poster size.

Since the number of megapixels is not the most important factor in creating quality digital images (which any experienced photographer knows), Nikon has also migrated many more features down from their higher-end cameras to make both the D40 and the D40X outstanding values:

  • A bright, sharp, 230,000-dot, 2.5-inch, TFT LCD with brightness adjustment and 170-degree viewing angle
  • Nikon's 3D Color Matrix Metering II, with 420-pixel RGB sensor, delivers automatic, dependable and consistent exposure adjustment for almost any lighting condition
  • An advanced, 3-area AutoFocus system that gives fast & precise autofocus
  • An AutoFocus-assist illuminator ensures accurate autofocus even in dark conditions
  • Eight program settings (Auto, Auto w/Flash Off, Portrait, Landscape, Child, Sports, Close Up, and Night Portrait) that automatically optimize and adjust tone, color, saturation, hue, white balance and sharpening to match the type of photo being taken
  • Near-instantaneous, 0.18-second power-up gives the ability to capture fleeting moments, even when the digital camera is off
  • Fast bursts, up to 100 JPEG images in a row, at speeds of 2.5 to 3 frames per second
  • Shutter speed control from 30 seconds to 1/4000 second
  • A large, bright viewfinder with 0.8x magnification
  • Fast image data transfer and recording to (SDHC compliant) SD memory cards up to 4GB
  • Rechargeable, long-life Li-ion battery that gives from 450-550 single-frame images before recharging is necessary
  • Built-in Flash, plus full support for Nikon's advanced Creative Lighting System


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  Thu, 01 Mar 2007 01:00:00 +0100

The Nikon Coolpix name has been synonymous with compact digital cameras since its inception in 1997. Approaching its 10th anniversary, the brand has undergone a facelift along with a slew of new product announcements for 2007.

Nikon states that the classic font style of the new Coolpix logo represents the digital cameras' quality and premium value. "Value" seems to be Nikon Imaging's primary focus as of late (as demonstrated by their newer Nikon D40 and Nikon D40X DSLR digital cameras, which have brought digital imaging technology previously found only in very expensive DSLRs to the sub-$800 price range).

The newly announced Nikon Coolpix cameras have also brought more features and more megapixels to a lower price point:

Nikon Coolpix L10
  • Megapixels: 5.0 effective megapixels
    Zoom: 3x optical zoom
    LCD: 2.0-inch, 153,000-dot LCD monitor with brightness adjustment
    Other Features:
    Face-priority AutoFocus can detect a human face
    In-Camera red-eye fix
    Direct printing to PictBridge-compatible printers
Buy the Nikon Coolpix L10


Nikon Coolpix L11
  • Megapixels: 6.0 effective megapixels
    Zoom: 3x optical zoom
    LCD: 2.4-inch, 115,000-dot LCD monitor with brightness adjustment
    Other Features:
    Face-priority AutoFocus can detect a human face
    In-Camera red-eye fix
    Direct printing to PictBridge-compatible printers
Buy the Nikon Coolpix L11


Nikon Coolpix L12
  • Megapixels: 7.1 effective megapixels
    Zoom: 3x optical zoom
    LCD: 2.5-inch 115,000-dot LCD monitor with brightness adjustment and anti-reflective coating
    Other Features:
    Face-priority AutoFocus can detect a human face
    One-touch portrait button for easy access to in-camera image improvement features
    In-Camera red-eye fix
    Direct printing to PictBridge-compatible printers
Buy the Nikon Coolpix L12


Nikon Coolpix P5000
  • Megapixels: 10.0 effective megapixel CCD image sensor
    Zoom: 3.5x optical Zoom-Nikkor lens
    LCD: Large, bright 2.5-inch 230,000-dot LCD monitor with wide viewing angle (The same LCD as on the Nikon D40, D40X and D80.)
    Other Features:
    Optical lens shift VR image stabilization
    ISO 3200 capability
    External flash and converter lens options
    Optical viewfinder
    Magnesium alloy front panel
    16 scene-optimized modes, seven movie modes, anti-shake mode and high-sensitivity mode
Buy the Nikon Coolpix P5000


Nikon Coolpix S50
  • Megapixels: 7.2 effective megapixels
    Zoom: 3x optical Zoom-Nikkor lens
    LCD: Large, bright 3.0-inch 230,000-dot LCD monitor with wide viewing angle
    Other Features:
    Optical lens shift VR image stabilization
    Stylish wave-surface design
    ISO 1600 capability
    Pictmotion with VGA quality, blends images, music and visual styles for all-new in-camera entertainment
    One-touch portrait button offers easy access to a selection of three innovative functions, Face-priority AutoFocus, In-Camera red-eye fix, and D-lighting which provide the ability to improve image quality within the camera
Buy the Nikon Coolpix S50 (Brown)
Buy the Nikon Coolpix S50 (Black)


Nikon Coolpix S50c WiFi Digital Camera
  • Megapixels: 7.2 effective megapixels
    Zoom: 3x optical Zoom-Nikkor lens
    LCD: Large, bright 3.0-inch 230,000-dot LCD monitor with wide viewing angle
    Other Features:
    Built-in Wi-Fi support for wireless transfer. COOLPIX CONNECT wirelessly sends images from the camera for viewing on a computer anywhere
    Optical lens shift VR image stabilization
    Stylish wave-surface design
    ISO 1600 capability
    Pictmotion with VGA quality, blends images, music and visual styles for all-new in-camera entertainment
    One-touch portrait button offers easy access to a selection of three innovative functions, Face-priority AutoFocus, In-Camera red-eye fix, and D-lighting which provide the ability to improve image quality within the camera
Buy the Nikon Coolpix S50c


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  Tue, 20 Feb 2007 18:30:00 +0100
The latest photo lesson is available at the RitzCamera.com web photo school:

Lighting for WebcastsThe lesson describes how to use inexpensive lighting grids for illuminating webcasts and other small video shoots. The lesson goes through each step of lighting both the interviewee and the interviewer properly. It also describes every piece of equipment used in the lesson for those who want to repeat the process themselves.

Topics covered:
  • Lighting for a film or video interviews
  • Using Grids on your soft boxes to give you more control
  • Lighting two people for a video interview
  • The benefits of using a soft box with Grids compared to using Tungsten lights with barn doors
Ritz Web Photo School URL:
http://ritz.webphotoschool.com/


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  Thu, 01 Feb 2007 22:00:00 +0100

PMA 2007 is in the final countdown. The 83rd annual PMA International Convention and Trade Show, set for March 8-11, 2007 at the Las Vegas Convention Center (South Hall), is the world's largest annual photo imaging trade show. PMA '07 is for primarily for executives and business owners in the photo industry; it is not open to the general public. It features approximately 600 exhibitors, 400 speakers and 250 educational sessions in many different areas of photography, digital imaging, and photo industry business topics.

I'm Not a Photo Retailer...
Why Do I Care About the PMA Trade Show?


The topics covered at the PMA trade show affect the entire industry. From the latest technologies to the newest products and services, if you're seriously interested in digital cameras or photography, you should be aware of what is happening at PMA 2007.

Most importantly, many of the digital camera manufacturers will be announcing their 2007 products and innovations during the show. If you want to learn about the latest digital imaging products, check back to this blog; we will be passing the most important news on to you.

About PMA International

The international Photo Marketing Association is a non-profit organization that has over 20,000 members in more than 100 countries. Members include online and brick 'n mortar photo retailers, scrapbook retailers, image processors and repair companies, as well as professional photographers, consultants and many in the media. The PMA International publishes a monthly magazine covering the photo and digital processing industry, fourteen specialized newsletters, and numerous research studies. In addition to the large, annual PMA Convention and Trade Show, the association conducts smaller conventions around the globe. Education is offered in business management, sales, finance, and marketing via live seminars, self-paced printed materials, and educational CD packages.


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  Wed, 17 Jan 2007 17:30:00 +0100
A new photo lesson is available at the RitzCamera.com web photo school:

Studio Lighting GridThe lesson describes how to use lighting grids to alter reflective or soft portrait lighting. It goes step-by-step through the process of setting up your portrait lighting, beginning with a simple one-light with backdrop, feathering the light, and then adding and adjusting the lighting grid to get the final, desired effect.

Topics covered:
  • One Light and a Backdrop
  • Feathering the Light
  • Adding Grids
  • Reflecting Light into Shadows
  • Creating Light Ratios through Reflective Distances
Ritz Web Photo School URL:
http://ritz.webphotoschool.com/


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