This morning we officially launched the new foodnetwork.com with a lot of new great features. It had been around 5 years I believe since the last site redesign. Take a look and hopefully you’ll find something that is useful for you.

As an owner of a few small personal domains, I have added adsense in a few areas of the site that makes me a few dollars here and there. On a daily basis I can normally tell what my eCPM or effective CPM is going to be by looking the amount of traffic coming [...]

Google has announced new quality score updates. Instead of rehashing their entire post, I’ll outline the 3 new points and link to their entry about it. * Quality Score will now be more accurate because it will be calculated at the time of each search query * Keywords [...]

UPDATE: Keyword Unmapping Postponed We recently notified you about a change to the way we “map” keywords for the Standard match type. A limited number of synonyms that are currently mapped in your account will be unmapped in the near future. The original launch date that was communicated, July 29th, has been postponed by a few [...]

Apparently Yahoo freaks out after you make a number of changes to your adgroups, and feels that your using to much bandwidth. I got the error below after about 35 text ad changes using their interface. A colleague of mine tried as well and it looks like it actually blocked our network, we’ll [...]

Everyone’s got their opinion in terms of in-house vs outsourcing whether it be search marketing or other services. An article that I read this morning entitled “The Great (And Completely Ridiculous) ‘In - house vs. Outsourced SEM’ Debate” attempts to make the case for outsourcing paid search because in house teams are pretty worthless [...]

The company I work for (Scripps Networks) just announced a deal today with AOL. We’re partnering with them to deliver video clips from some of our top channels through AOL Video. You can check out the new AOL video channels here: HGTV: http://video.aol.com/video-category/hgtv/113525 Food Network: http://video.aol.com/video-category/food-network/113524 DIY Network: http://video.aol.com/video-category/diy/113522 Fine Living Network: http://video.aol.com/video-category/fine-living/113523

Next week SMX Advanced in Seattle begins and I’ll be helping out the folks at Search Engine Roundtable like I have in the past. I’m really looking forward to this show and I’d love to meet as many of you as possible. This time around I won’t be covering as many sessions but [...]

Today we noticed across our accounts that our spend for the day isn’t showing correctly. For example an account that’s normally spent a few thousand dollars today is showing a $2.47 spend. Talked to our Google rep and they said engineering is working on it. So if your seeing odd numbers for [...]

There’s day’s where I feel like I spend my entire day switching between our analytics program and excel looking to achieve optimum ROAS for our paid search campaigns. After a while, numbers seem to just run together so I thought it might be useful to put some of the metrics that I use daily [...]