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The Latest Search Marketing and Search engine optimisation news brought to you by Unite Search Marketing
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  Mon, 06 Oct 2008 02:00:00 +0200
Mobile phone manufacturer Nokia is set to challenge Apples smartphone supremacy with its own touchscreen device it has been reported
  Fri, 03 Oct 2008 02:00:00 +0200
The new Google G1 mobile phone handset powered by the search giants own operating system has received mixed reviews it has been reported
  Thu, 02 Oct 2008 02:00:00 +0200
Virgin Media has launched a 15 a month mobile broadband package it has been reported
  Wed, 01 Oct 2008 02:00:00 +0200
Supermarket chain Asda has launched an online gaming site aimed at educating children about the importance of health and nutrition
  Tue, 16 Sep 2008 02:00:00 +0200
During the Beijing Olympics the BBC streamed around 50 million videos from its website
  Tue, 16 Sep 2008 02:00:00 +0200
The government has shortlisted four advertisers to bid for a 15 million contract to promote the services offered by Directgov
  Mon, 15 Sep 2008 02:00:00 +0200
Vodafone is trialling a new web application that allows users to send text messages through social networking site Facebook
  Mon, 15 Sep 2008 02:00:00 +0200
Mobile phone manufacturer Sony Ericsson is to launch a new music downloads site to rival Nokias Comes With Music service according to Tech Digest
  Fri, 12 Sep 2008 02:00:00 +0200
Search engine advertising will account for 60 per cent of online advertising in the next few years according to eMarketer
  Thu, 11 Sep 2008 02:00:00 +0200
A group representing advertisers has written to the American Justice Department to voice its concerns over the marketing deal between Google and Yahoo
  Wed, 10 Sep 2008 02:00:00 +0200
Google has come under renewed pressure from privacy campaigners over its new web browser Chrome
The worlds leading search engine Google has reduced the amount of time its stores users private data after privacy concerns were raised
  Tue, 09 Sep 2008 02:00:00 +0200
The BBCs online streaming video application iPlayer will be available on mobile for the first time as the broadcaster teams up with Nokia
  Thu, 17 Jul 2008 02:00:00 +0200
Search engine optimisation and other digital marketing techniques are exceeding industry expectations according to new research by Zanox
Advertisers have been criticised for using digital marketing to target children with junk-food advertising according to new research released today by a leading consumer watchdog
  Tue, 15 Jul 2008 02:00:00 +0200
BT is set to invest 15 billion in Britains go slow broadband infrastructure in a bid to boost download speeds
  Mon, 14 Jul 2008 02:00:00 +0200
The couple at the centre of BTs broadband advertising will see their relationship hit the rocks in the telecoms firms new commercial
  Fri, 11 Jul 2008 02:00:00 +0200
Yahoos gaming portal is set to increase the number of games downloads supported with online marketing material
  Fri, 11 Jul 2008 02:00:00 +0200
Adobe has announced it is to work with Google and Yahoo to improve search results for web content featuring Adobe Flash Player technology
  Fri, 11 Jul 2008 02:00:00 +0200
Yahoo has informed the European Unions antitrust authorities of a deal it has struck with Google it has been reported
  Fri, 11 Jul 2008 02:00:00 +0200
Yahoo is planning to share its technology with third parties to enable them to develop search facilities based on the firms own systems
  Thu, 10 Jul 2008 02:00:00 +0200
New research by Google has shown that brands which appear high up on search engine listings get more consideration from consumers according to madcouk
  Wed, 09 Jul 2008 02:00:00 +0200
Microsofts MSN Money has picked leading price comparison site moneysupermarketcom to provide it with financial information and comparison tools
  Mon, 07 Jul 2008 02:00:00 +0200
Google has been ordered to hand over terabytes of data to media giant Viacom including users personal details
  Wed, 04 Jun 2008 02:00:00 +0200
Yahoo expects its revenue from online advertising in emerging markets to increase by more than the industry average of 30 per cent said Reuters
  Tue, 03 Jun 2008 02:00:00 +0200
In its fight to close the gap on Google Microsoft will bundle its Live Search toolbar with every new Hewlett Packard HP PC in North America
  Mon, 02 Jun 2008 02:00:00 +0200
Panicky investors were reassured as Googles pay-per-click adverts were back on track after several months of slow performance
People who live in rural areas are using broadband internet connections because they need to not just because they can afford to
  Fri, 30 May 2008 02:00:00 +0200
Google has today launched Merchant Search a new feature that allows users to compare aggregated search-related product results instead of clicking through to sellers sites Currently in beta phase Merchant Search has gone live for some financial loan related searches displaying a comparison drop-down at the top of the search results page
British companies are spending more money on the online marketing channel according to a new survey which revealed that a third of these firms now dedicate 25 percent of their marketing budget to internet-based pursuits
Regional publishers have reported steep downturns in advertising revenues as the internet continues to pick up momentum in 2008
  Tue, 27 May 2008 02:00:00 +0200
Marketing professionals are likely to carry on prioritising online advertising investment over print according to a new study
Online video advertising is an important development in the marketing world as it represents an effective way to reach out to customers
  Mon, 19 May 2008 02:00:00 +0200
Google expanded upon its dominance of the US search market last month by becoming the top web property for the first time ever
  Fri, 16 May 2008 02:00:00 +0200
Wikipedia has experienced a huge surge in popularity over the past few years with the majority of its traffic being driven by search
  Thu, 15 May 2008 02:00:00 +0200
Google continued its dominance of US search in April achieving a year-on-year increase in its market share
The online population is set to grow even further as mobile internet advances will make it increasingly easy for consumers to access gambling websites while on the move
Video websites are becoming increasingly popular with internet users owing to easier access and the improvement of content quality
  Wed, 09 Apr 2008 02:00:00 +0200
Google continued its dominance of US search engine rankings last month new figures have revealed
Search engine users are displaying a tendency to click on specialised content such as news image and video within general search results rather than vertical search results
  Fri, 04 Apr 2008 02:00:00 +0200
Recent research into US Internet Yellow Pages IYP search activity has revealed that last year there were shifts among the most popular sites
  Thu, 03 Apr 2008 02:00:00 +0200
US spend on mobile advertising is set to see significant growth this year it has been forecast
Last month saw a high level of internet usage by UK consumers with traffic being driven by those seeking gifts for Valentines Day
The last quarter of 2007 saw the US advertising market continuing to slow with total expenditures showing a 01 per cent year-on-year decrease
An estimated 259 billion will be spent online by US advertisers in 2008 with search accounting for the majority of this expenditure
Opera Software announced on Wednesday February 27th that it has made Google the default search engine on its mobile internet browsers
  Thu, 28 Feb 2008 01:00:00 +0100
Google Sites became the most-visited web-property in Canada for the first time last month it has been revealed
  Wed, 27 Feb 2008 01:00:00 +0100
Smartphones such as Apples iPhone are highly regarded by the business customers who own them because of their touchscreen interfaces
  Tue, 26 Feb 2008 01:00:00 +0100
Britain should make every effort to keep up with its competitors in the provision of high-speed broadband
  Mon, 25 Feb 2008 01:00:00 +0100
The number of internet searches conducted in America increased between December and January it has been revealed
  Wed, 20 Feb 2008 01:00:00 +0100
Internet consumption in the UK is set to see a significant increase in the next few years it has been claimed
  Tue, 19 Feb 2008 01:00:00 +0100
Search engine optimisation SEO delivers the greatest return on investment ROI out of all online advertising channels
  Mon, 18 Feb 2008 01:00:00 +0100
Google began testing the use of video ads on some of its search result pages last week the New York Times has reported
  Fri, 15 Feb 2008 01:00:00 +0100
Google announced this week that it has seen a significant amount of search traffic from the iPhone
  Thu, 14 Feb 2008 01:00:00 +0100
T-Mobile announced on Tuesday February 12th that it has chosen Yahoo as its exclusive mobile search provider in Europe
Mobile directory assistance DA users constitute an important market for advertisers
Internet search is highly important to advertisers despite the comparatively short amount of time internet users spend on it
The combination of Microsoft and Yahoo would make for a powerful alliance but not in terms of search
  Fri, 01 Feb 2008 01:00:00 +0100
Microsoft announced today February 1st that it has made a proposal to buy out Yahoo Inc
  Thu, 31 Jan 2008 01:00:00 +0100
Search advertising performance has improved over the past year
In-house search engine marketers receive healthy salaries but those with five to seven years experience can command up to 200000
  Mon, 14 Jan 2008 01:00:00 +0100
Search marketing accounts for over half of the UKs advertising spend new research has indicated
  Fri, 11 Jan 2008 01:00:00 +0100
Local search platforms will enjoy more mainstream use in 2008 estimates e-consultancy
  Thu, 10 Jan 2008 01:00:00 +0100
Google has announced that it is to change the terms of its referral units for AdSense
People in the UK looking for a mortgage are increasingly turning to the internet to choose which product to go for
  Wed, 09 Jan 2008 01:00:00 +0100
Just under 66 per cent of US searches during December were accounted for by Google a record for the search giant
The ongoing writers strike in the US means that marketers are increasingly focusing their attention on online advertising streams an industry expert has said
The majority of professionals working in the media and internet sectors would use a search engine dedicated to their specific business area according to a new report
Search engine optimised SEO press releases are one of the most effective ways to spread a companys brand across the internet and into the public consciousness an expert has claimed
Retired people in the UK are increasingly utilising new technology to surf the internet something that should be encouraged and made easier for all older people
  Fri, 30 Nov 2007 01:00:00 +0100
Search engine marketing is set to be a significant part of marketing strategies after a study identified it as being a priority for most sectors
  Thu, 29 Nov 2007 01:00:00 +0100
Widgets present an exciting opportunity for advertisers to engage their audience via social networking sites
  Mon, 12 Nov 2007 01:00:00 +0100
Online sales are expected to quadruple to 162 billion over the next decade accounting for 40 per cent of all UK retail sales by 2020 independent price comparison service uSwitchcom has forecast
  Fri, 09 Nov 2007 01:00:00 +0100
Companies in the UK are wasting 3 billion every year investing into websites that are virtually invisible to search engines a new report has revealed
Major brands that do not strike a balance between natural and paid for searches are wasting their resources new research has found
  Tue, 06 Nov 2007 01:00:00 +0100
The majority of internet users 72 per cent are content with the current marketing models and would prefer websites to be funded by advertising rather than any sort of subscription according to new research
  Wed, 31 Oct 2007 01:00:00 +0100
Googles much-anticipated mobile phone will possibly be available from around the middle of next year according to speculation
  Mon, 29 Oct 2007 01:00:00 +0100
The information industry is set for considerable growth over the next three years with the search aggregation and syndication SAS sector likely to surpass other areas
  Fri, 26 Oct 2007 02:00:00 +0200
Google has arranged a deal with media monitor Nielsen to purchase detailed information on which demographics watch certain TV shows
  Tue, 23 Oct 2007 02:00:00 +0200
Etailers in the UK are attracting an increasing amount of their new business from users of social networking sites including Facebook Bebo and MySpace according to new statistics from Hitwise
  Mon, 22 Oct 2007 02:00:00 +0200
The latest monthly analysis of online consumer activity in the United States has revealed that Yahoo sites remained at the most visited during September with Wikipedia sites and New York Times Digital both moving up into the top ten
Small businesses can take advantage of search engine optimisation SEO by ensuring they build appropriate websites an industry expert has said
Despite reporting a drop in profits Yahoo has announced that its online advertising business grew in the third quarter of 2007
  Wed, 17 Oct 2007 02:00:00 +0200
A new tool designed to prevent breaches of copyright via the well known video-sharing website YouTube has been launched by Google
Investment in interactive and search marketing is set to increase over the course of the next five years according to a new report
  Fri, 12 Oct 2007 02:00:00 +0200
A new online video advertising platform has been launched as a direct rival to Googles Adsense service
  Thu, 11 Oct 2007 02:00:00 +0200
Some 61 billion searches were conducted worldwide using search engines during August of this year according to a new report
More and more small business owners are waking up to the fact that online advertising can help them compete with larger competitors
  Fri, 05 Oct 2007 02:00:00 +0200
Google was the most visited internet property in the UK in August underlying how the site still dominates the search marketing world
Advertisers need to do more to convince consumers that online ads are trustworthy a new study has claimed
Internet advertising spending is expected to grow by around 85 per cent by 2009 driven by online video and local search
  Tue, 02 Oct 2007 02:00:00 +0200
Yahoo is set to announce an overhaul of its search engine as it attempts to catch market leader Google
  Mon, 01 Oct 2007 02:00:00 +0200
A new study has offered some surprising findings about how the younger generation respond to online advertising
  Fri, 28 Sep 2007 02:00:00 +0200
Microsoft has announced changes to its search engine which it hopes will narrow the gap with arch-rival Google
Branded and video will grow to rival search as the major players in online ad spending an industry expert has claimed
  Wed, 26 Sep 2007 02:00:00 +0200
Google remained the worlds top search engine in August a new report has found
  Tue, 25 Sep 2007 02:00:00 +0200
While total advertising spending in the US is declining online marketing continues to perform strongly a new report suggests
Companies hoping to improve their search engine optimisation SEO must continually balance the needs of website users with the functionality of search engine robots an industry expert has claimed
Online advertising is up to four times more effective than traditional media advertising a new study has suggested
  Thu, 20 Sep 2007 02:00:00 +0200
Small businesses should focus on improving their position on natural search listings by having a good domain name and employing search engine optimisation SEO an industry expert has said
Businesses are increasingly realising that they should improve the efficiency of their online marketing campaigns to boost profits a new report suggests
While business-to-business B2B search marketers hope to achieve better search engine rankings than their rivals many believe that the competition they face has little to no impact on the size of their online marketing budgets
  Mon, 17 Sep 2007 02:00:00 +0200
Social network site Facebook is to begin offering digital marketers a new cost per click CPC internet advertising system
  Fri, 14 Sep 2007 02:00:00 +0200
Over the last few months it appeared that Microsoft was making gains on Google when it came to capturing the lucrative search market
Online consumers are more receptive to behaviourally targeted BT ads than to contextual advertising new research suggests
While total advertising expenditures in the US slipped by 03 per cent in the first half of the year internet display advertising continued to perform strongly new research indicates
  Tue, 11 Sep 2007 02:00:00 +0200
New research suggests that people are receptive to in-game advertising - indicating a new area for digital marketers to focus on
  Mon, 10 Sep 2007 02:00:00 +0200
Web giant Google has agreed a new deal with Capgemini Europes largest computer consultancy firm that will see it recommend Googles online suite of office programmes to its corporate customers
  Fri, 07 Sep 2007 02:00:00 +0200
Social networking site Facebook has announced that it will be opening up its users profiles so certain details may be accessed through search engines
A new study has shown that internet advertisers and marketers would do well to pay some attention to blogs
  Wed, 05 Sep 2007 02:00:00 +0200
A study has revealed that more than six in ten internet users regularly watch videos online - indicating that this could be a profitable area for internet advertisers to focus on
New research from the US suggests that leaders in the internet search market enjoyed high visitor retention between June and July but that they also experienced significant audience overlap
  Mon, 03 Sep 2007 02:00:00 +0200
Jimmy Wales the founder of the Wikipedia website has indicated that he is ready to take on the likes of Google and Yahoo and launch an internet search engine
  Fri, 31 Aug 2007 02:00:00 +0200
The sales and advertising functions of internet firm Yahoo are set to be incorporated into the newly formed global partner division
Small- and medium-sized businesses need to invest in search engine optimisation SEO if they are to attract reasonable levels of traffic to their websites a leading trade body has said
The length of online video adverts can influence their effectiveness in attracting consumers to a product according to Advertisingcom
  Tue, 28 Aug 2007 02:00:00 +0200
Mothers use search engines regularly to research purchases they intend to make both on and offline new research shows
  Fri, 24 Aug 2007 02:00:00 +0200
The vast majority of consumers choose non-sponsored links when using an online search engine to find information a new study shows
Most mobile users are in favour of mobile search functions that are supported by advertising according to a new study
  Wed, 22 Aug 2007 02:00:00 +0200
The success of mobile social networking sites continues to grow according to new figures
  Tue, 21 Aug 2007 02:00:00 +0200
A large proportion of public relations professionals are not confident that their colleagues are capable of delivering a successful online strategy according to a new report
  Mon, 20 Aug 2007 02:00:00 +0200
The majority of online searches are prompted by offline advertising or publicity a new survey reveals
  Fri, 17 Aug 2007 02:00:00 +0200
Expenditure on search engine marketing is set to increase significantly over the course of this year according to a new report taking its value to more than 2 billion
  Wed, 15 Aug 2007 02:00:00 +0200
Poor search engine optimisation SEO means that many of the worlds most famous brands are missing out on millions of customers
  Tue, 14 Aug 2007 02:00:00 +0200
Business-to-business marketing professionals have embraced new media platforms as part of their strategies according to a new report
  Mon, 13 Aug 2007 02:00:00 +0200
Word of mouth is a crucially important factor in many consumer purchases according to a new survey
A large proportion of people who search for products and services online then follow up their web findings offline in order to make purchases
  Thu, 09 Aug 2007 02:00:00 +0200
Facebook users will now be able to buy and sell items through their profile pages without paying a listing fee
  Tue, 07 Aug 2007 02:00:00 +0200
Google remained the UKs most visited online property during June according to a new report closely followed by Microsoft
  Mon, 06 Aug 2007 02:00:00 +0200
Internet users aged over 55 now spend more than 88 hours online each week up by 18 per cent since 2004 according to new research from the European Interactive Advertising Association EIAA
  Fri, 03 Aug 2007 02:00:00 +0200
Two major companies removed their advertising from the social networking site Facebook after ads appeared on the same page as British National Party BNP material
  Thu, 02 Aug 2007 02:00:00 +0200
Google has revealed that despite plans to offer a better link between advertisements and audience it will limit its user tracking activities
Search marketing professionals could enhance the speed with which audiences are exposed to advertising by assessing both daily and monthly site visitation figures
  Mon, 30 Jul 2007 02:00:00 +0200
Jimmy Wales creator of online collaborative encyclopedia Wikipedia has announced details of his companys new community-developed search engine that he believes will come to rival big hitters in the search industry such as Google Yahoo and Microsoft
  Mon, 23 Jul 2007 02:00:00 +0200
The number of instances of pay per click PPC fraud has increased in the course of the last year according to newly released figures
  Fri, 20 Jul 2007 02:00:00 +0200
Microsoft increased its share of the US search engine market by almost three per cent during June closing the gap on rivals Google and Yahoo
  Thu, 19 Jul 2007 02:00:00 +0200
Googles proposed acquisition of online advertising firm DoubleClick is to be put under the microscope by US competition authorities
  Wed, 18 Jul 2007 02:00:00 +0200
Annual profits at major search firm Yahoo have dropped raising concerns that it is further losing ground to main rival Google
  Tue, 17 Jul 2007 02:00:00 +0200
A new cut price search package has been launched by Google for small companies once again putting the firm in direct competition with Microsoft
  Mon, 16 Jul 2007 02:00:00 +0200
The results returned by different search engines reflect each other in only a very small minority of cases a new study claims
  Fri, 13 Jul 2007 02:00:00 +0200
Search giant Google has topped a list of the most significant e-commerce developments of the past decade compiled by the Software Information Industry Association Siia
  Wed, 11 Jul 2007 02:00:00 +0200
With an increasing awareness that a large number of online searches relate to health search giants Google and Microsoft are attempting to establish themselves in the healthcare sector
  Tue, 10 Jul 2007 02:00:00 +0200
NielsenNetRatings has announced the addition of total minutes and total sessions to its web metrics system in a bid to offer a more accurate view of page popularity
People who research potential purchases using the internet are likely to spend more when they buy those products on the high street
  Fri, 06 Jul 2007 02:00:00 +0200
Following pressure from consumer groups over how search engines store and use consumer information two major firms are expected to change their policies the Financial Times reports
European consumer group BEUC has raised serious concerns about Googles intended takeover of advertising analysis firm DoubleClick
  Tue, 03 Jul 2007 02:00:00 +0200
Internet media firm Yahoo has released further details concerning SmartAds its new advertising delivery platform that allows marketing firms to deliver dynamic tailored display ads to targeted audiences
  Mon, 02 Jul 2007 02:00:00 +0200
Internet giant Yahoo is aiming to boost its reputation for search marketing with increasingly personalised advertisements according to reports
  Fri, 29 Jun 2007 02:00:00 +0200
Online video sharing service YouTube has continued to experience strong growth this year
  Thu, 28 Jun 2007 02:00:00 +0200
Internet search engine Google remained at the top of the sites for the UK during May of this year according to newly released figures
  Wed, 27 Jun 2007 02:00:00 +0200
Inspired by the glossy front covers of magazines and eye-catching photos complement a newspapers headline search engine giant Google has launched image based searching as part of its Google News service
Businesses have yet to capitalise on the potential of the mobile phone when it comes to search and advertising according to a new study
  Mon, 25 Jun 2007 02:00:00 +0200
Yahoo is to combine aspects of its advertising operations in a bid to streamline its structure and performance according to reports
  Mon, 25 Jun 2007 02:00:00 +0200
Rupert Murdoch is rumoured to be considering a deal with Yahoo that could see MySpace handed over to the internet search engine
  Thu, 21 Jun 2007 02:00:00 +0200
Google is open to the idea of retaining an individuals personal information for longer periods if they opt-in to the idea
The majority of industry sectors are planning to increase their investment in paid search marketing over the course of the next 12 months
  Tue, 19 Jun 2007 02:00:00 +0200
The social networking site Bebo has become the most searched for term based on volume of UK internet searchers new figures have shown
  Mon, 18 Jun 2007 02:00:00 +0200
A group of internet users known as uploaders have achieved a disproportionate influence over other web surfers specifically via social media
  Fri, 08 Jun 2007 02:00:00 +0200
Internet search giant Google is responsible for the increasing amount of traffic to e-commerce sites a new study has revealed
  Thu, 07 Jun 2007 02:00:00 +0200
Chinas largest internet search engine is reportedly planning to expand into Europe and challenge Googles dominance
  Wed, 06 Jun 2007 02:00:00 +0200
The future of the web is not going to be reliant upon search as means of accessing targeted and personal information develop
  Tue, 05 Jun 2007 02:00:00 +0200
Internet search engine Askcom is to launch a new web search site in a bid to catch up with market leader Google
Search engines funded by advertisers remain significantly more risky than non-sponsored results a new report has suggested
  Fri, 01 Jun 2007 02:00:00 +0200
Internet search giant Yahoo has gained more market share value over the last 12 months than any of its competitors new figures have revealed
People in the UK continue to be uncertain when it comes to the intentions of search engines and search marketing according to new research
  Wed, 30 May 2007 02:00:00 +0200
Yahoo has announced that it will be launching a new search advertising programme in Europe and it has already started testing the platform with its main clients
  Tue, 29 May 2007 02:00:00 +0200
Internet users spend almost half of their spare time searching online and surfing the net according to new research
  Wed, 23 May 2007 02:00:00 +0200
Google continues to be the most popular search engine provider according to new figures
Leading search engine Google has launched a new service that will aim to track online search trends
  Mon, 21 May 2007 02:00:00 +0200
The online advertising firm has announced its acquisition of the web advertising broker 247 Real Media in a deal worth around 322 million
The amount spent in Europe on digital online advertising increased dramatically in 2006 with France Spain Italy and the UK alone spending more than the entire continent in 2005
  Thu, 17 May 2007 02:00:00 +0200
The search engine marketing SEM industry has received a blow from Google according to a leading expert
  Tue, 15 May 2007 02:00:00 +0200
An SEO copyrighter has revealed a number of search results tips
  Mon, 14 May 2007 02:00:00 +0200
Firms looking to enhance their search engine optimisation web presences are being encouraged to remain alert to fraudulent hacking activity
  Fri, 11 May 2007 02:00:00 +0200
The social networking site MySpace has unveiled a new copyright tool designed to protect against users infringing video content rights
  Tue, 08 May 2007 02:00:00 +0200
The UK is a global leader in search engine penetration according to a new report by a leading search market agency