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The latest news and information from brandweek.com Copyright: 2008 Brandweek.com Mon, 06 Oct 2008 10:58:00 +0200 Venerable Scotch takes ‘family’ approach to new print campaign amid a potentially tough gift-giving season.
Mon, 06 Oct 2008 07:08:00 +0200 Cola giant agrees to long-term deal to distribute top energy drink in conjunction with Anheuser-Busch.
Sun, 05 Oct 2008 18:00:00 +0200 Sun, 05 Oct 2008 18:00:00 +0200 Botox injections, $620 perfumes in Swarovski crystal bottles and $150 skin creams are still in demand as women refuse to pull back on beauty in down cycles.
Fri, 03 Oct 2008 09:13:00 +0200 Fri, 03 Oct 2008 09:02:00 +0200 Fri, 03 Oct 2008 08:14:00 +0200 Thu, 02 Oct 2008 18:00:00 +0200 Wed, 01 Oct 2008 18:00:00 +0200 As budgets tighten, Big Pharma is becoming far less fond of unbranded, educational ads that do not directly impact their brands and potentially help their competition.
Sun, 28 Sep 2008 18:00:00 +0200 Zach Braff serves as the 'Voice of water' in new $45 million-plus campaign positioning filtration systems as a better alternative to bottled water.
Sun, 28 Sep 2008 18:00:00 +0200 Walgreens, CVS and Wal-Mart are putting more energy behind their own exclusive brands to compete with the consumer packaged goods giants.
Fri, 26 Sep 2008 08:25:00 +0200 Financial guru/TV personality puts her two cents into new campaign. 97380
Fri, 26 Sep 2008 14:50:00 +0200 Wed, 24 Sep 2008 10:20:00 +0200 Wed, 24 Sep 2008 09:15:00 +0200 Tue, 23 Sep 2008 17:06:00 +0200 Wal-Mart, Starbucks, Wyndham Hotels and even eBay are among the companies offering products that come from international family farms deemed eco-friendly.
Sun, 21 Sep 2008 18:00:00 +0200 As consumers look to save money at lunch time, the food giants are focusing their efforts on economical, easy-to-carry meal solutions.
Sun, 21 Sep 2008 18:00:00 +0200 Kimberly-Clark and Procter & Gamble battle for a bigger share of the $1 billion tissue category. Both are debuting new campaigns for enhanced products on the same day.
Sun, 21 Sep 2008 18:00:00 +0200 A half-century after Gallo helped introduce wine to the American masses via TV, the vintner is back at it again with its new 'We're All Family' ad campaign.
Fri, 19 Sep 2008 10:09:00 +0200 Fri, 19 Sep 2008 09:44:00 +0200 Wed, 17 Sep 2008 10:47:00 +0200 Tue, 16 Sep 2008 08:25:00 +0200 WPP shop adds Bacardi Flavors and Bacardi Gold Rum to client roster, which includes Bacardi Superior Rum.
Mon, 15 Sep 2008 08:38:00 +0200 Sun, 14 Sep 2008 18:00:00 +0200 Ambiguous FDA rules for online marketing have hamstrung Big Pharma's efforts to take advantage of interactive ads on the Web.
Thu, 11 Sep 2008 09:57:00 +0200 The soup brand has registered strong sales thanks to consumers eating in and desire for healthier products.
Wed, 10 Sep 2008 07:24:00 +0200 Wed, 10 Sep 2008 17:01:00 +0200 Nascar dads are dead: New data shows unexpected consumer-voter links such as 'oil-filter Democrats,' 'insecticide conservatives' and 'Starbucks liberals.'
Tue, 09 Sep 2008 11:04:00 +0200 Tue, 09 Sep 2008 08:41:00 +0200 |