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  Mon, 06 Oct 2008 10:58:00 +0200
Venerable Scotch takes ‘family’ approach to new print campaign amid a potentially tough gift-giving season.
  Mon, 06 Oct 2008 07:08:00 +0200
Cola giant agrees to long-term deal to distribute top energy drink in conjunction with Anheuser-Busch.
The programs provide consumers with information about new products, coupons and samples.
  Sun, 05 Oct 2008 18:00:00 +0200
Botox injections, $620 perfumes in Swarovski crystal bottles and $150 skin creams are still in demand as women refuse to pull back on beauty in down cycles.
'Meals for Two' support focuses on time-pressed 20-something and boomer couples.
  Fri, 03 Oct 2008 09:02:00 +0200
Beverage brand spent $25 mil. on ads last year, $15 mil. through July 2008.
  Fri, 03 Oct 2008 08:14:00 +0200
Sean Combs shows us 'The Art of Celebration' in his first TV ad for Ciroc.
$50 million campaign tries to distinguish the brew from other light brands.
  Wed, 01 Oct 2008 18:00:00 +0200
As budgets tighten, Big Pharma is becoming far less fond of unbranded, educational ads that do not directly impact their brands and potentially help their competition.
  Sun, 28 Sep 2008 18:00:00 +0200
Zach Braff serves as the 'Voice of water' in new $45 million-plus campaign positioning filtration systems as a better alternative to bottled water.
  Sun, 28 Sep 2008 18:00:00 +0200
Walgreens, CVS and Wal-Mart are putting more energy behind their own exclusive brands to compete with the consumer packaged goods giants.
  Fri, 26 Sep 2008 08:25:00 +0200
Financial guru/TV personality puts her two cents into new campaign. 97380
  Fri, 26 Sep 2008 14:50:00 +0200
This marks the first big advertising effort behind the brands since their acquisition.
  Wed, 24 Sep 2008 10:20:00 +0200
Mediaedge:cia had also contended for the U.S. account.
  Wed, 24 Sep 2008 09:15:00 +0200
New ads take aim at General Mills' soup brand's use of MSG.
Wal-Mart, Starbucks, Wyndham Hotels and even eBay are among the companies offering products that come from international family farms deemed eco-friendly.
  Sun, 21 Sep 2008 18:00:00 +0200
As consumers look to save money at lunch time, the food giants are focusing their efforts on economical, easy-to-carry meal solutions.
Kimberly-Clark and Procter & Gamble battle for a bigger share of the $1 billion tissue category. Both are debuting new campaigns for enhanced products on the same day.
A half-century after Gallo helped introduce wine to the American masses via TV, the vintner is back at it again with its new 'We're All Family'  ad campaign.
  Fri, 19 Sep 2008 10:09:00 +0200
Chloraseptic Allergen Block and Little Remedies will be positioned as drug-free products.
  Fri, 19 Sep 2008 09:44:00 +0200
ConAgra's venerable brand hoping country star Womack can get sales singing again.
  Wed, 17 Sep 2008 10:47:00 +0200
Betty Crocker, yogurt, cereals grow as more consumers forgo eating out.
  Tue, 16 Sep 2008 08:25:00 +0200
WPP shop adds Bacardi Flavors and Bacardi Gold Rum to client roster, which includes Bacardi Superior Rum.
Ads for toilet tissue promise  'luxury you can see and feel.'
Ambiguous FDA rules for online marketing have hamstrung Big Pharma's efforts to take advantage of interactive ads on the Web.
  Thu, 11 Sep 2008 09:57:00 +0200
The soup brand has registered strong sales thanks to consumers eating in and desire for healthier products.
  Wed, 10 Sep 2008 07:24:00 +0200
Cymbalta, Insulin U-500, Tysabri among those being reviewed following reports of 'adverse events.'
  Wed, 10 Sep 2008 17:01:00 +0200
Nascar dads are dead: New data shows unexpected consumer-voter links such as 'oil-filter Democrats,' 'insecticide conservatives' and 'Starbucks liberals.'
  Tue, 09 Sep 2008 11:04:00 +0200
First work, tied to Disney's upcoming film Bolt, breaks in November.
All-electric vehicle fleet will be used by brands to market products in 25 markets.