Pay Per Call: A model of paid advertising similar to PPC, except advertisers pay for every phone call that comes to them from a search ad, rather than for every click through to their website landing page for the ad. A simple Google search of “pay per call tracking” comes up with about 355,000 results for this [...]

Visitor Segmentation: Differentiating of users to site by categories such as age, sex, etc. Being able to segment your visitors helps to target the ads best.  You can look at what pages different segments are spending the most time at and offer up the most relevant ads to that segment on that page. Having ads more targeted to [...]

Index: The database of web pages maintained by a search engine or directory. Another common definition for index in terms of online would be the root directory of a website.  So, essentially, the base page of any site, search engine, or directory is the index. Cryptic enough for ya? lol  This one is really self-explanatory with the definition… ____ Glossary [...]

XML (eXtensible Markup Language): Its primary purpose is to facilitate the sharing of structured data across different information systems.  It is used both to encode documents and to serialize data. Related to HTML, XML aids webmasters in what they can do with their websites.  It’s another programming language out there. ____ Glossary Definition From ABC’s of Online Marketing by [...]

I’ve already talked long ago of how awesome I think Entrecard is.  Any free traffic source is great, let alone a free advertising medium as well.  A couple weeks ago, they got even more awesome in my eyes with the launch of their Entrecard Toolbar. Similar to what SiteHoppin’ was offering, Entrecard has taken it upon [...]

Affiliate Fraud: Bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue. Commonly referred to as Black Hat activity, unfortunately there are lots of tactics that unethical affiliates can use to generate revenue.  Click fraud, redirects, adware, software programs, tool bars, etc.  There are many active affiliates out there that are working to [...]

Freemium: A business model that offers basic services for free, or is ad supported, but charges a premium for advanced or special features.  The model is popular with Web 2.0 companies that acquire companies through referral networks, organic search marketing, and word of mouth. The most obvious example of this is within the online pornography industry.  Many [...]

Linkspam: A company attempts to place as many inbound links as possible to it’s site regardless of the context of the originating site. Unfortunately, I’ve seen this before in practice.  Uninformed manager put their stock entirely into metrics, so that inbound link metric and page rank can be heavy hitters.  Professionals truly versed in proper SEO strategies [...]

Clickthrough Rate (CTR): The number of clicks an ad receives, divided by the total number of times that ad is displayed or served (represented as: total clicks / total impressions = CTR).  For example, if an ad has 100 impressions and 3 clicks, the CTR is 3 percent. Knowing the CTR of your ads will help you [...]

Okay, there was a glitch in the matrix last week and I somehow forgot to post what I’d been working on.  Fail for me.  Anyway, this week’s cribbed content will include some self-aggrandizing points from last week and some really nifty stuff going on this week. StickerGiant was kind enough to feature me on their blog [...]