Optimizing websites for Google is becoming harder and harder. It’s now not just a case of adding keywords into your various HTML tags, uploading your files and waiting for the results. This type of optimization, commonly referred to as on-page optimization, will only ever be 20% effective at achieving rankings for keywords that are even mildly [...]

Do 301 redirects carry over PageRank? Where appropriate, ranking signals will be transferred across 301 redirects (if the same page has moved from one URL to another). This may take some time, so you should probably leave the redirect in place as long as you have control over the URL. How many 301 redirects are acceptable? It’s ok [...]

Are you looking for cost-effective ways to drive sales from blogs…? Three Blog-Related Considerations When using blogs to enhance your marketing, assess the full impact of the blogs, because they aren’t a one-shot promotion yielding immediate returns. Blogs require an ongoing investment. This point needs to be stressed, since blogs may be created by nonmarketing staff where there [...]

Google SketchUp is software that allows you to create and present 3D models of anything like house, killer robots, furniture, trees, abstract art — anything. It can be used by users of all different skill levels, from the dabbler to the professional. Architects and engineers use it to design buildings and other structures. Google SketchUp [...]

To properly implement blog marketing strategies with Web 2.0 features you have to: 1. Understand Them You have to study each Web 2.0 feature and understand how they work in blog marketing. You must ask yourself these questions: - How can RSS feeds make visitors come back to your site? - How do social networking sites work? - [...]

After writing a Blog , you can make some money with that blog reffered as Affiliate Blogging. This type of blogging relies on affiliate marketing, which is the Internet’s answer to commercials and commissions. There are two ways to advertise on the World Wide Web: by paying outright to place your ad on a site, or [...]

Ad testing leads to better performance, not to mention saved time, and money. It can also be a good way to see what kind of promotions work better or worse for your own products. It will also help you tweak your landing pages and figure out any geo-targeting that you wish to implement. When it comes [...]

Every single company or person who is providing any kind of service should go for PPC. PPC advertisement is a form of advertising where advertisers pay for visitors on cost per click basis. These ads appear at the top, right or bottom of SERPs of search engines that display organic rankings also. PPC advertising is [...]

Joomla! Web Security is a new book from Packt that provides a concise overview of all the parts needed to construct and implement strong security measures for their Joomla! website. Written by Tom Canavan, this book teaches developers to secure their website by setting up an SSL and implementing disaster recovery features and using real-world [...]

How About Search Ads AND Display Ads Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas. Why Not Use Both? Perhaps [...]