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Fri, 05 Sep 2008 18:00:00 +0200
Email marketing is an "affordable tool" for small businesses it has been asserted...
Fri, 05 Sep 2008 14:17:40 +0200
Email marketing is one way firms can develop their relationships with exiting customers, one expert has asserted...
Fri, 05 Sep 2008 12:11:13 +0200
Clever marketing can be a hugely effective way to "recession-proof a business", according to realbusiness...
Thu, 04 Sep 2008 18:00:00 +0200
Retailers interested in email marketing should take advantage of segmentation techniques, according to a source...
Thu, 04 Sep 2008 14:00:00 +0200
Online order confirmations may be the ideal place to put advertising links, after research found over half of customers would click-through...
Thu, 04 Sep 2008 12:21:30 +0200
A head has been appointed to the new independent direct marketing regulator, reports a source...
Thu, 04 Sep 2008 12:20:29 +0200
Thomson Local has been awarded £47,500 from a broker who gave customers out-of-date information...
Wed, 03 Sep 2008 17:04:17 +0200
An expert has urged growing businesses in the UK to consider regularly adding exclusive content to their websites...
Wed, 03 Sep 2008 12:57:55 +0200
New guidance for call centres is set to be issued this month to improve direct marketing service, reports a source...
Wed, 03 Sep 2008 12:55:51 +0200
The rate of email click-throughs has increased, but email marketing may have to change as open rates are falling, a source reports...
Tue, 02 Sep 2008 18:11:58 +0200
Businesses should use their website to build up a unique email marketing list, one expert advises...
Tue, 02 Sep 2008 12:35:09 +0200
Businesses should start planning their Christmas retail marketing campaigns as soon as possible, one expert has stated...
Mon, 01 Sep 2008 16:52:18 +0200
The right kind of email marketing can be "a profitable tool" for businesses, it has been claimed...
Mon, 01 Sep 2008 16:51:14 +0200
An advertising blitz which included direct marketing has helped boost Edinburgh's economy by some £50 million, a new report has shown...
Mon, 01 Sep 2008 14:29:34 +0200
Email marketing is an "affordable tool" for small businesses it has been asserted...
Fri, 29 Aug 2008 18:00:00 +0200
Growing businesses have been warned that email marketing can play "a big role" over the Christmas period...
Fri, 29 Aug 2008 13:33:20 +0200
The Direct Marketing Association (DMA) is expected to release its new code of practice for the industry in the autumn...
Fri, 29 Aug 2008 11:57:11 +0200
An expert has urged growing businesses in the UK to consider regularly adding exclusive content to their websites...
Thu, 28 Aug 2008 17:40:55 +0200
Using analytics and other monitoring techniques to examine email marketing campaigns provides a "valuable insight" into the success of promotions, according to an expert...
Thu, 28 Aug 2008 13:42:17 +0200
The relevance and timing of email marketing can have "a huge impact" on its success, according to an expert...
Thu, 28 Aug 2008 12:08:15 +0200
Companies in the UK have been urged by an expert to use "the unique strengths" of their direct marketing channels to generate sales...
Wed, 27 Aug 2008 17:44:12 +0200
It is becoming "vital" for growing businesses to use online channels to communicate with existing and potential clients, according to an expert...
Wed, 27 Aug 2008 13:45:59 +0200
Plans for an online seminar outlining how growing businesses can drive traffic to their websites have been announced...
Wed, 27 Aug 2008 11:47:23 +0200
New research has suggested that growing businesses could benefit from using direct marketing to reach potential and existing customers...
Tue, 26 Aug 2008 17:13:54 +0200
A new online resource featuring advice and research on email marketing has been launched...
Tue, 26 Aug 2008 13:49:40 +0200
A direct marketing expert has revealed that growing businesses could benefit from offering feature articles through their promotions...
Tue, 26 Aug 2008 11:44:10 +0200
The use of product reviews within email marketing could be beneficial to many businesses, according to an expert...
Fri, 22 Aug 2008 17:11:36 +0200
New research has highlighted the potential benefits for firms that both have an online presence and attract consumers to websites through direct marketing...
Fri, 22 Aug 2008 13:32:38 +0200
Direct mail campaigns have been described by an expert as a major way to boost the amount of people heading to a company's website...
Fri, 22 Aug 2008 11:26:31 +0200
Websites can be an ideal way for growing businesses to "promote corporate image and identity", according to an expert...
Thu, 21 Aug 2008 17:26:52 +0200
Growing businesses can gain a better understanding of their email marketing campaigns by using analytics to measure them, according to an expert...
Thu, 21 Aug 2008 13:55:02 +0200
An online seminar outlining the benefits of using lead generation is set to be held, it has been announced...
Thu, 21 Aug 2008 11:57:51 +0200
The amount of money spent on email marketing is set to rise over the next year, according to a new study...
Wed, 20 Aug 2008 17:53:03 +0200
Email newsletters are a "powerful communication tool" for growing businesses that want to undertake direct marketing campaigns...
Wed, 20 Aug 2008 13:57:27 +0200
New research from BT has highlighted the potential benefits that growing businesses could experience by making their websites suitable for viewing on mobile devices...
Wed, 20 Aug 2008 11:36:35 +0200
Growing businesses need to understand their audience in order to decide which direct marketing channels will be the most effective, according to an expert...
Tue, 19 Aug 2008 17:50:28 +0200
New research by a leading energy supplier has found that those working for growing businesses tend to be the most eco-friendly employees in the UK...
Tue, 19 Aug 2008 13:46:26 +0200
Direct mail will "always have a role" in the marketing strategies of a number of businesses, according to an expert...
Tue, 19 Aug 2008 11:56:21 +0200
Around 50 per cent of businesses and professionals choose to use a company name in email marketing, according to a new study...
Mon, 18 Aug 2008 17:55:41 +0200
New research has highlighted which age groups that growing businesses could benefit from targeting with direct marketing in the current economic downturn...
Mon, 18 Aug 2008 13:48:58 +0200
New research has predicted that the amount spent by businesses on social networking and related marketing activities is set to rise dramatically over the next four years...
Mon, 18 Aug 2008 11:32:16 +0200
Businesses that are looking to market to consumers should consider the "permission spectrum" when choosing the right channel to use, according to an expert...
Fri, 15 Aug 2008 17:39:54 +0200
The Chartered Institute of Marketing (CIM) has released details about a major marketing event which is coming to Brighton next month...
Fri, 15 Aug 2008 13:30:02 +0200
Growing businesses have been urged by an expert to ensure they have a website on standby if issues arise with the original one...
Fri, 15 Aug 2008 12:00:00 +0200
New research has highlighted how producing a customer magazine could be beneficial to growing businesses...
Thu, 14 Aug 2008 17:14:13 +0200
A number of growing businesses are planning to increase their direct marketing expenditure in the near future, according to new research...
Thu, 14 Aug 2008 13:37:38 +0200
The amount of money spent on online video marketing is set to grow over the next five years, according to a new study...
Thu, 14 Aug 2008 12:31:59 +0200
Over half of the UK's mobile phone users are receiving direct marketing promotions through their handsets, according to a new study...
Wed, 13 Aug 2008 17:57:08 +0200
Inserts are being increasingly used in conjunction with other forms of direct marketing, according to an expert...
Wed, 13 Aug 2008 13:50:19 +0200
Creating "compelling" content for direct marketing that will successfully promote products and services to consumers is "not easy", according to an expert...
Wed, 13 Aug 2008 11:39:48 +0200
Using personalised content in direct marketing will only succeed if done in a trustworthy manner, according to an expert...
Tue, 12 Aug 2008 17:40:42 +0200
Businesses that use email marketing have been urged by an expert to ensure they include eye-catching first lines on their messages...
Tue, 12 Aug 2008 13:36:17 +0200
Businesses that split their email marketing content into several parts could achieve better open rates than those that do not, according to an expert...
Tue, 12 Aug 2008 11:07:11 +0200
The growing popularity of 3G handsets is demonstrating the potential of direct marketing through mobile devices, according to an expert...
Mon, 11 Aug 2008 17:34:04 +0200
The use of automation systems can improve the deliverability of email marketing, according to an expert...
Mon, 11 Aug 2008 13:48:12 +0200
Growing businesses could benefit from using new digital marketing channels, according to new research...
Mon, 11 Aug 2008 11:26:58 +0200
An expert has suggested that growing businesses could target older generations through social networking...
Fri, 08 Aug 2008 17:41:27 +0200
Email marketing can prove to be "critical" to the success of affiliate programs, according to an expert...
Fri, 08 Aug 2008 13:50:01 +0200
Growing businesses have been urged to discover the best medium which is available for them to reach a target audience...
Fri, 08 Aug 2008 11:31:04 +0200
The online reputation monitoring market in the UK is set to increase in value over this year, according to a new study...
Thu, 07 Aug 2008 18:03:25 +0200
A number of growing businesses across the UK are choosing to outsource their IT support, according to a software specialist...
Thu, 07 Aug 2008 13:58:45 +0200
Interest in lead generation grew by 25 per cent last month when compared to figures for June, according to LeadPoint...
Thu, 07 Aug 2008 11:37:31 +0200
Online retailers have been urged by an expert to use their data to offer consumers a "wish list" through email marketing...
Wed, 06 Aug 2008 17:33:42 +0200
Growing businesses have been told by an expert there is "no science" to creating engaging email marketing promotions...
Wed, 06 Aug 2008 13:56:22 +0200
New research has highlighted the potential exposure that growing businesses could receive through email marketing...
Wed, 06 Aug 2008 11:34:26 +0200
New research has highlighted the potential benefits for businesses that mix online marketing channels with offline alternatives...
Tue, 05 Aug 2008 17:45:31 +0200
The vice chair of the Direct Marketing Association's (DMA's) Board has stated that the industry is "changing"...
Tue, 05 Aug 2008 13:49:30 +0200
An email marketing expert has urged businesses to begin considering their plans for Christmas-related campaigns...
Tue, 05 Aug 2008 11:25:04 +0200
Businesses have been warned by an expert that irrelevant email marketing communications can affect consumer confidence...
Mon, 04 Aug 2008 17:51:27 +0200
Email marketing subscribers should be given the option to reduce the amount of messages they receive, according to an expert...
Mon, 04 Aug 2008 14:01:01 +0200
Sending marketing messages to consumers' mobile phones may be beneficial for those looking to improve their engagement with the public, according to an expert...
Mon, 04 Aug 2008 12:26:04 +0200
Businesses have been urged to sign up to an online seminar which will see several experts outline how beneficial the use of email marketing can be...
Fri, 01 Aug 2008 17:38:50 +0200
A leading advertising organisation in the UK has appointed its new head of research...
Fri, 01 Aug 2008 13:10:56 +0200
New research has suggested that businesses in the IT sector could benefit from the exposure they could gain from email marketing...
Fri, 01 Aug 2008 11:45:04 +0200
It is "very important" for growing businesses to make a website as easy to use as possible, according to an expert...
Thu, 31 Jul 2008 11:41:14 +0200
Growing businesses that are looking to use search engine optimisation to promote their brand may need outside help, according to an expert...
Wed, 30 Jul 2008 11:38:01 +0200
Ensuring that email marketing is relevant to an audience is "critical" for those using the promotional channel, according to an expert...
Tue, 29 Jul 2008 12:57:12 +0200
Businesses have been told by an expert to place their website address on any direct marketing materials that they produce...
Tue, 29 Jul 2008 11:43:27 +0200
Growing businesses should consider making their websites accessible to disabled consumers, according to an internet marketing expert...
Mon, 28 Jul 2008 13:53:09 +0200
Businesses have been urged by an expert to ensure they put "real-time data intelligence at the heart" of their direct marketing...
Mon, 28 Jul 2008 11:49:12 +0200
Personalised email marketing can have major benefits for businesses of all kinds, according to a new report...
Fri, 25 Jul 2008 13:33:02 +0200
Analysing email marketing campaigns can provide businesses with a "useful insight" into the success of their promotions, according to an expert...
Fri, 25 Jul 2008 11:51:53 +0200
Search engine marketing is joining up with email and PR as "a legitimate form" of cost-effective promotion, according to a new report...
Thu, 24 Jul 2008 13:56:09 +0200
New research has found that a majority of consumers in the UK are willing to sign up to permission-based email marketing...
Thu, 24 Jul 2008 12:02:25 +0200
Postcards have been described by a marketing expert as the "the most visual" form of direct mail available to businesses...
Wed, 23 Jul 2008 18:05:06 +0200
Tackling climate change has become "a core priority" for growing businesses in recent times, according to an expert...
Wed, 23 Jul 2008 13:51:24 +0200
The use of several marketing channels in conjunction with each other is the best way to develop a successful brand, according to experts...
Wed, 23 Jul 2008 11:58:41 +0200
Nearly two thirds of marketing professionals do not believe that the logo for the London 2012 Olympics is an "effective design", according to new research...
Tue, 22 Jul 2008 15:33:11 +0200
Many growing businesses in the UK are currently taking action to gain new custom through direct marketing, according to an expert...
Tue, 22 Jul 2008 11:52:21 +0200
Growing businesses in the UK have been urged by an expert to take "effective steps" to protect their sensitive data...
Mon, 21 Jul 2008 17:56:10 +0200
Multi-channel marketing campaigns can provide businesses with a "more robust advertising approach", according to an expert...
Mon, 21 Jul 2008 13:50:25 +0200
Customer magazines are "the least ignored" type of direct marketing available to businesses looking to promote their services, according to new research...
Mon, 21 Jul 2008 11:38:48 +0200
A new tool designed specifically for small and medium businesses that use email marketing has been launched...
Fri, 18 Jul 2008 17:50:32 +0200
Using management programs to control multiple marketing channels has been described by an expert as "a necessity"...
Fri, 18 Jul 2008 13:55:45 +0200
New research has found that the popularity of mobile marketing has grown slowly in the past five years...
Fri, 18 Jul 2008 11:56:54 +0200
Growing businesses need to use "a plethora" of marketing channels to succeed in their promotional efforts, according to an expert...
Thu, 17 Jul 2008 18:03:40 +0200
The use of email in integrated direct marketing campaigns has grown in recent years, according to a new study...
Thu, 17 Jul 2008 13:47:47 +0200
Using different subject lines in email marketing could help to gauge reactions from subscribers who have not responded to messages for a while, according to an expert...
Thu, 17 Jul 2008 11:59:25 +0200
Businesses would choose to cut other promotional techniques before reducing expenditure on digital and new media marketing, according to a new study...
Wed, 16 Jul 2008 17:53:02 +0200
Businesses that are just beginning to use email marketing may benefit from finding someone who can guide them through the process, according to an expert...
Wed, 16 Jul 2008 13:40:10 +0200
New research has revealed that direct mail remains the most popular form of marketing available in the UK...
Wed, 16 Jul 2008 11:46:41 +0200
Using transactional email promotions can "make marketing sense" for businesses, according to an expert...
Tue, 15 Jul 2008 17:36:07 +0200
New research has highlighted the benefits that sending personalised email marketing to consumers can have for businesses...
Tue, 15 Jul 2008 13:46:15 +0200
The world's first lead exchange marketplace has teamed up with a learning organisation to offer a range of webcasts...
Tue, 15 Jul 2008 11:41:48 +0200
Businesses have been urged by an expert to set "realistic but challenging" goals for their email marketing...
Mon, 14 Jul 2008 17:37:25 +0200
New research has found that consumers in the UK are interested in having more of a say in the advertising and marketing that is targeted at them...
Mon, 14 Jul 2008 13:56:35 +0200
Browsing the internet on mobile phones is becoming increasingly popular with people across the UK, according to new research...
Mon, 14 Jul 2008 11:39:54 +0200
A leading direct marketing organisation has revealed its concerns over proposals to abolish the edited version of the electoral register...
Fri, 11 Jul 2008 17:56:01 +0200
A new study has highlighted how important it is for businesses to use email validation programs...
Fri, 11 Jul 2008 13:36:16 +0200
The ability to measure the success of email marketing has been described by an expert as one of the format's "most valuable elements"...
Fri, 11 Jul 2008 12:09:31 +0200
Growing businesses need a "definite policy" concerning IT to ensure that staff are not placing any sensitive material at risk, according to an expert...
Thu, 10 Jul 2008 18:00:48 +0200
Marketers in the UK are generally unsure about regulations concerning promotions related to the forthcoming London Olympics, according to a new study...
Thu, 10 Jul 2008 13:44:35 +0200
Email marketing can be successful for businesses when it is carried out correctly, according to an expert...
Thu, 10 Jul 2008 11:56:52 +0200
Businesses have been urged by an expert to "encourage" the involvement of their consumers through direct mail marketing...
Wed, 09 Jul 2008 17:42:19 +0200
The ability to access the internet on portable devices such as mobile phones is becoming increasingly important to consumers, according to an expert...
Wed, 09 Jul 2008 13:51:23 +0200
New research has shown that consumers would prefer to receive marketing via email than get it through other channels...
Wed, 09 Jul 2008 12:14:04 +0200
A new campaign designed to outline how beneficial the use of direct mail can be for businesses has been launched...
Tue, 08 Jul 2008 17:57:11 +0200
A leading marketing body in the UK has revealed details about the line-up for its forthcoming conference...
Tue, 08 Jul 2008 13:51:14 +0200
Businesses in the UK should ensure the subject line of welcome emails to consumers features their brand name, according to an expert...
Tue, 08 Jul 2008 12:16:37 +0200
Email marketing is one of the key promotional tools available to businesses, according to new research...
Mon, 07 Jul 2008 17:41:42 +0200
New research has highlighted what potential benefits lie in store for growing businesses that use direct mail marketing...
Mon, 07 Jul 2008 13:53:26 +0200
Transactional email marketing has been described by an expert as one of the "least used" tools available to businesses...
Mon, 07 Jul 2008 11:33:04 +0200
A marketing company has revealed the benefits for businesses that encourage customers to get involved with their email promotions...
Mon, 07 Jul 2008 09:51:12 +0200
Businesses have been warned by an expert about "missing the boat" on "basic" email marketing issues...
Fri, 04 Jul 2008 13:55:33 +0200
New research from a web performance firm has revealed when businesses should consider sending their email marketing...
Fri, 04 Jul 2008 11:58:56 +0200
New research has suggested that both email marketing and direct mail are increasingly important promotional tools for businesses...
Thu, 03 Jul 2008 17:47:53 +0200
Email newsletters have been described by an expert as a good way for businesses to build up trust with a consumer...
Thu, 03 Jul 2008 13:57:08 +0200
Consumers in the UK are "really averse" to "impersonal, untargeted" email marketing, according to an expert...
Thu, 03 Jul 2008 11:46:36 +0200
Targeted online advertising can offer growing businesses "enormous benefits", according to an expert...
Wed, 02 Jul 2008 18:00:00 +0200
Direct mail and other print formats have been described by an expert as "the most economical and efficient way" for businesses to "drive" a marketing campaign...
Wed, 02 Jul 2008 13:57:32 +0200
Using email marketing with other promotional techniques can "increase responsiveness" from consumers, according to an expert...
Wed, 02 Jul 2008 11:41:23 +0200
Email marketing has been described by an expert as one of several "low-cost mediums" available to businesses looking to reach consumers...
Tue, 01 Jul 2008 18:04:44 +0200
The Royal Mail has launched a new helpline designed to help agencies and professionals that use direct marketing...
Tue, 01 Jul 2008 13:42:34 +0200
Using digital marketing is more cost-effective to businesses than other platforms, according to an expert...
Tue, 01 Jul 2008 12:02:58 +0200
Email and the web are the most preferred communication channels available to businesses, according to a new research...
Mon, 30 Jun 2008 13:37:50 +0200
A new study has shown how growing businesses could benefit from sending magazines about their company to clients...
Mon, 30 Jun 2008 12:00:33 +0200
Carrying out market research via the internet or over the telephone can be cost-effective for growing businesses, according to an expert...
Fri, 27 Jun 2008 13:27:12 +0200
The amount of money spent on internet advertising across the world is expected to increase, according to new figures...
Fri, 27 Jun 2008 11:57:26 +0200
Market research can be "very beneficial" for businesses looking to understand the audience they are trying to reach, according to an expert...
Thu, 26 Jun 2008 13:56:46 +0200
A marketing expert has outlined what he believes are the three most common mistakes made by businesses that use email marketing...
Thu, 26 Jun 2008 11:43:57 +0200
Improving the content of email marketing is "key" to engaging people who have signed up to such messages, according to an expert...
Wed, 25 Jun 2008 17:50:29 +0200
Businesses using email marketing have been told by an expert that they must earn the trust of their subscribers to prevent being classed as spam...
Wed, 25 Jun 2008 13:30:49 +0200
Growing businesses in the UK could save money on the cost of their telecoms by using voice over internet protocol (VoIP) systems, according to an expert...
Wed, 25 Jun 2008 11:39:12 +0200
Postcards are the most successful direct mail format available to businesses in the retail or marketing industry, according to new research...
Tue, 24 Jun 2008 17:57:24 +0200
Using an effective customer relationship management (CRM) system could help businesses improve their email marketing, according to an expert...
Tue, 24 Jun 2008 13:45:51 +0200
A leading email marketing solutions provider has announced plans to make its online seminars about the format free to all interested parties...
Tue, 24 Jun 2008 11:37:48 +0200
The growth of the internet in recent times has led to an increase in the power held by consumers, according to an expert...
Mon, 23 Jun 2008 17:36:35 +0200
Businesses in the UK are becoming increasingly interested in improving the usability of their websites and other digital marketing, according to new research...
Mon, 23 Jun 2008 13:57:45 +0200
The deliverability of email marketing is "more complicated" than it is for direct mail, according to an expert...
Mon, 23 Jun 2008 12:01:18 +0200
Businesses have been urged by a marketing expert to not take a "cavalier attitude" to their consumer data...
Fri, 20 Jun 2008 17:50:40 +0200
Growing businesses could experience benefits by embracing the concept of social networking, according to an expert...
Fri, 20 Jun 2008 13:30:49 +0200
Businesses that use email marketing should consider taking time to win back inactive consumers on their mailing lists, according to an expert...
Fri, 20 Jun 2008 11:25:44 +0200
A leading direct marketing organisation has announced it has appointed several new members to its business-to-business (B2B) marketing group...
Thu, 19 Jun 2008 17:41:21 +0200
Email marketing should be "the first choice" for companies undertaking business-to-business (B2B) promotions, according to an expert...
Thu, 19 Jun 2008 13:51:01 +0200
Web analytic tools can provide businesses with a "valuable insight" into the success of their email marketing, according to the managing director of Lyris...
Thu, 19 Jun 2008 11:34:59 +0200
Businesses have been urged by an expert to take time to discover which direct marketing channels that customers are most likely to respond to...
Wed, 18 Jun 2008 17:52:51 +0200
Businesses have been urged to not cut back on their direct marketing despite the current economic slowdown...
Wed, 18 Jun 2008 13:36:40 +0200
Email newsletters have been described by an expert as "a very valuable tool" for businesses using online marketing...
Wed, 18 Jun 2008 12:14:00 +0200
Businesses in the UK have been urged by an expert to consider the changing attitudes of consumers when using direct marketing...
Tue, 17 Jun 2008 17:37:13 +0200
Businesses in the UK have been urged by a writer to consider how they can improve the timing of their email marketing...
Tue, 17 Jun 2008 13:53:32 +0200
Growing businesses have been urged by a marketing expert to keep messages featured in their emails "simple"...
Tue, 17 Jun 2008 11:41:07 +0200
Growing businesses in the UK have been urged by an expert to consider investing in integrated software solutions...
Mon, 16 Jun 2008 17:33:06 +0200
Direct marketing remains an important method of promoting products and services, according to an expert...
Mon, 16 Jun 2008 13:52:21 +0200
Businesses that use email marketing have been told to bear "the essentials" in mind when writing welcome messages to consumers...
Mon, 16 Jun 2008 11:39:22 +0200
A new report by the Chartered Institute of Marketing (CIM) has found that marketers are "stubbornly optimistic" about the future...
Fri, 13 Jun 2008 17:51:57 +0200
The growth of the internet and communication channels related to it means that "everything has the potential to be direct marketing", according to an expert...
Fri, 13 Jun 2008 13:50:48 +0200
Businesses that want to use email marketing to promote their products and services have been urged by an expert to set out a plan...
Fri, 13 Jun 2008 11:39:18 +0200
Effective email marketing can help businesses in the UK "preserve and uphold" their brand image, according to an expert...
Thu, 12 Jun 2008 17:59:58 +0200
Online lead generation is expected to become increasingly important to businesses during this year, according to new research...
Thu, 12 Jun 2008 13:49:24 +0200
Businesses that use email marketing to promote their products and services have been urged by an expert to make sure they "get to the point" in their messages...
Thu, 12 Jun 2008 11:30:14 +0200
A number of traditional direct marketing techniques have been given "a whole new lease of life" by the internet, according to an expert...
Wed, 11 Jun 2008 17:49:27 +0200
The effectiveness of using open rates to measure the success of email marketing is "on the wane", according to an expert...
Wed, 11 Jun 2008 13:52:37 +0200
Email marketers need to bear eight different types of reader in mind when creating messages, according to an expert...
Wed, 11 Jun 2008 11:32:23 +0200
Growing businesses have been warned by an expert that they should not "bombard" consumers with email marketing messages...
Tue, 10 Jun 2008 17:36:54 +0200
Email marketing offers both consumers and businesses "obvious advantages" over more traditional channels, according to an expert...
Tue, 10 Jun 2008 13:45:39 +0200
UK-based email marketing firm Alterian has announced plans to hold an online seminar on developing strategies for promotions...
Tue, 10 Jun 2008 11:46:36 +0200
Growing businesses that are planning to use email marketing have been told to ensure they are clear on what they plan to achieve with the format...
Mon, 09 Jun 2008 17:55:58 +0200
Advertising expenditure in the UK increased in 2007 by 4...
Mon, 09 Jun 2008 13:52:39 +0200
Email marketing is expected to grow over the next few years as more and more people gain access to the internet, according to an expert...
Mon, 09 Jun 2008 11:32:19 +0200
Businesses must ensure that their email marketing can fully perform its job with and without the use of images, according to an expert...
Fri, 06 Jun 2008 18:18:39 +0200
Businesses may have to ensure their email marketing evolves in the future if they want it to continue to reach audiences, according to an expert...
Fri, 06 Jun 2008 13:29:40 +0200
An online seminar designed to inform businesses about the importance of list management when using email marketing is to be held...
Fri, 06 Jun 2008 11:31:33 +0200
Email is expected to continue to be the main way for people to communicate with each other via the internet, according to the Internet Advertising Bureau (IAB)...
Thu, 05 Jun 2008 17:43:22 +0200
Businesses that use email marketing have been urged to keep in mind the capabilities of the format...
Thu, 05 Jun 2008 13:45:31 +0200
An online resource which provides tips and advice for businesses using email marketing has launched a new section...
Thu, 05 Jun 2008 11:30:22 +0200
Growing businesses that use email marketing have been told to ensure they keep the content of messages "concise, engaging and to the point"...
Wed, 04 Jun 2008 17:54:52 +0200
Businesses have been told by an expert that it is "important" for them to understand the value of information on younger markets...
Wed, 04 Jun 2008 13:57:31 +0200
Direct mail marketing is a useful tool for driving consumers towards a business's website, according to an expert...
Wed, 04 Jun 2008 12:03:27 +0200
Businesses need to ensure that the data sources they use for email marketing are in "good shape" if they want their promotions to be successful, according to an expert...
Tue, 03 Jun 2008 18:16:05 +0200
Concerns about the credit crunch have made it more important for businesses to find customers who are "happy to be communicated with", according to an expert...
Tue, 03 Jun 2008 13:33:58 +0200
Businesses that use email marketing should always send a welcome message to those signing up to their mailing list, according to an expert...
Tue, 03 Jun 2008 11:37:33 +0200
Businesses that use direct mail marketing will experience more advantages than those who just use online promotions, according to an expert...
Mon, 02 Jun 2008 18:01:19 +0200
The amount of money being spent on online advertising across Europe increased last year, according to new figures...
Mon, 02 Jun 2008 14:02:49 +0200
New research has suggested that businesses and professionals need to improve their efforts to reach over-50s with their direct marketing...
Mon, 02 Jun 2008 11:32:18 +0200
Using direct marketing to strengthen and build relationships with existing customers has been described by an expert as "the first key to the goldmine"...
Fri, 30 May 2008 18:02:44 +0200
Email marketing can help businesses make connections with consumers who regularly receive their messages, according to an expert...
Fri, 30 May 2008 15:01:39 +0200
Growing businesses could "steal the lead" on bigger companies by ensuring that they make their websites accessible for disabled people, according to an expert...
Fri, 30 May 2008 11:36:39 +0200
Businesses in the UK have been told by an expert to use channel strategies to improve their direct marketing...
Thu, 29 May 2008 17:38:41 +0200
Online promotional techniques such as email marketing provide businesses with a more accountable return on investment (ROI), according to new research...
Thu, 29 May 2008 13:47:04 +0200
New research has suggested that despite the growth of online advertising channels, direct mail marketing remains popular with consumers...
Thu, 29 May 2008 11:49:41 +0200
Growing businesses have been urged to ensure they "know what they are doing" when designing a website to increase their online presence...
Wed, 28 May 2008 18:33:36 +0200
Using email marketing has been described by an expert as "easy and inexpensive" for businesses...
Wed, 28 May 2008 14:02:34 +0200
Email is the "established technology" for those looking to reach consumers over a digital channel, according to an expert...
Wed, 28 May 2008 11:29:36 +0200
Businesses can "make the most of digital channels" like email marketing by engaging consumers in a dialogue, according to an expert...
Tue, 27 May 2008 18:13:36 +0200
An expert has revealed how growing businesses need to be aware of the growing influence that the public is now having on marketing...
Tue, 27 May 2008 14:01:19 +0200
The Direct Marketing Association (DMA) has completed the first round of its review into its practices...
Tue, 27 May 2008 11:37:10 +0200
The fundamental issues for businesses looking to promote products and services to consumers are changing, according to an expert...
Fri, 23 May 2008 14:10:37 +0200
Business experts have helped put together a series of tips designed to help firms reach families with their marketing...
Fri, 23 May 2008 11:57:13 +0200
Forming groups on social networking sites can allow businesses to touch audiences traditional marketing methods struggle to reach, an expert says...
Thu, 22 May 2008 18:08:57 +0200
Growing businesses that have made as many moves as possible to become energy efficient should then consider carbon offsetting, according to an advice firm...
Thu, 22 May 2008 14:16:27 +0200
Email marketing campaigns must include clear instructions for consumers to follow, according to an expert...
Thu, 22 May 2008 11:52:15 +0200
The internet has been described as a "hugely important" platform for businesses in all sectors, according to an expert...
Wed, 21 May 2008 17:58:54 +0200
A new report from a reputation management services firm has claimed there is continuing consumer demand and interest in the use of email...
Wed, 21 May 2008 13:59:13 +0200
A panel of experts met yesterday to discuss the growing influence of handheld devices and how it may affect email marketing...
Wed, 21 May 2008 12:00:00 +0200
The ability to customise information has been described by an expert as a "main advantage" of using email marketing...
Tue, 20 May 2008 18:00:00 +0200
Email-based tactics have been described in new report as "key" for businesses looking to boost the loyalty of their consumers...
Tue, 20 May 2008 14:13:41 +0200
The principles behind good direct marketing campaigns can be applied to social media promotions with ease, according to an expert...
Tue, 20 May 2008 11:46:21 +0200
An expert has outlined the potential benefits for businesses that use HTML in their email marketing...
Mon, 19 May 2008 18:03:25 +0200
A marketing industry body's initiative to promote the direct marketing sector to young people has proven popular...
Mon, 19 May 2008 13:41:49 +0200
Data outlining consumer preferences can be useful for those looking to make their email marketing more effective, according to an expert...
Mon, 19 May 2008 12:00:00 +0200
The Direct Marketing Association's (DMA's) Email Marketing Council is doing "top class groundbreaking" work in the industry, according to one of the body's representatives...
Fri, 16 May 2008 18:03:08 +0200
Growing businesses in the UK have been told by an expert that they could benefit from having a mentor that could advise them as they start up...
Fri, 16 May 2008 13:58:53 +0200
A new study has suggested that businesses should consider lowering their use of paid search advertising and use other formats such as email marketing instead...
Fri, 16 May 2008 11:38:27 +0200
Using multiple direct marketing channels can help businesses increase the success of their promotions, according to a new research...
Thu, 15 May 2008 17:45:44 +0200
Subject lines have been described as the most sentences in a business's email marketing by an industry expert...
Thu, 15 May 2008 13:48:59 +0200
Social media can be used by companies to complement their email marketing efforts, according to an expert...
Thu, 15 May 2008 11:58:39 +0200
Email marketing has been described as "very effective" for businesses due to the number of people who can be reached, according to an expert...
Wed, 14 May 2008 17:57:54 +0200
Email marketing is becoming increasingly important for companies that undertake business-to-business (B2B) promotions, according to new research...
Wed, 14 May 2008 13:58:14 +0200
A new study has suggested Google may have potential benefits for businesses planning to use search engine advertising alongside direct marketing...
Wed, 14 May 2008 11:57:23 +0200
The efforts of businesses and agencies to make their direct mail promotions greener could help the marketing industry as a whole, according to an expert...
Tue, 13 May 2008 17:46:34 +0200
A UK-based web design company has outlined several factors that growing businesses should bear in mind when maintaining a website...
Tue, 13 May 2008 13:51:00 +0200
Business expenditure on online advertising networks is set to grow, according to new research...
Tue, 13 May 2008 12:00:00 +0200
Businesses that use email marketing have been encouraged to ensure hat the content of their messages is readable...
Mon, 12 May 2008 17:45:43 +0200
Having a strong customer database has been described as a key factor for growing businesses that want to introduce loyalty schemes, according to an expert...
Mon, 12 May 2008 13:29:38 +0200
New research has highlighted how businesses could benefit from making online advertising compatible with mobile devices...
Mon, 12 May 2008 12:00:00 +0200
Growing businesses across the UK have been warned over their need for some risk management...
Fri, 09 May 2008 18:45:31 +0200
A marketing expert has outlined several tips for businesses looking to use either animation or video in their email marketing...
Fri, 09 May 2008 13:37:24 +0200
Email marketing has been named by new research as a popular internet-related promotion technique for online retailers...
Fri, 09 May 2008 11:51:38 +0200