Rss Directory > News > World > Mediaweek - News
The latest news and information from Mediaweek.com
Copyright: 2008 Mediaweek.com
  Thu, 20 Nov 2008 11:29:00 +0100
The National Football League will unleash a TV spot this weekend to encourage online voting on its Web site dedicated to the Super Bowl, NFL.com/SuperAd.
  Thu, 20 Nov 2008 11:29:00 +0100
The National Football League will unleash a TV spot this weekend to encourage online voting on its Web site dedicated to the Super Bowl, NFL.com/SuperAd.
  Thu, 20 Nov 2008 11:25:00 +0100
Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff that aims to be the Talk Soup of Web culture.
  Thu, 20 Nov 2008 11:25:00 +0100
Crispin Porter + Bogusky and Plum TV are launching their first co-production over Thanksgiving Day weekend, Mr. Internet, a 30-minute show hosted by vp, group creative director Dave Schiff that aims to be the Talk Soup of Web culture.
  Thu, 20 Nov 2008 11:20:00 +0100
Associated Press President and CEO Tom Curley told a group of employees today that the AP could lose up to 10 percent of its staff by the end of 2009, but likely through attrition not layoffs.
  Thu, 20 Nov 2008 10:50:00 +0100
Just two months after unsuccessfully leasing is Sunday lineup to Media Rights Capital, the CW will regain control of the evening beginning on Nov. 30.
Debmar-Mercury, home of South Park and recent entry Trivial Pursuit: America Plays, has acquired the broadcast rights to former E! Entertainment staple, The True Hollywood Story (THS).
  Thu, 20 Nov 2008 08:38:00 +0100
Passengers stuck at the airports during the holidays in Houston, Miami and Washington, D.C. can plug in for free and recharge portable devices and laptops, thanks to an advertising partnership Samsung Telecommunications America struck with JCDecaux.
  Thu, 20 Nov 2008 18:54:00 +0100
Online ad spending approached $5.9 billion during the third quarter, an increase of 11 percent versus the same quarter in 2007 and up 2 percent versus Q2 of this year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers
  Thu, 20 Nov 2008 18:42:00 +0100
U.S. automakers are making little headway in their efforts to secure a federal aid package of $25 billion, and as the threat of bankruptcy looms for General Motors, there is little doubt that the domestic auto category is going to take an even greater hit in 2009.
  Thu, 20 Nov 2008 17:38:00 +0100
NBC News has launched a new online trivia game application on Facebook called What's Your iCue?
  Thu, 20 Nov 2008 17:02:00 +0100
The WGA strike may be over, but according to an arbitration filing by the guild Wednesday, its members have not seen one penny of the new-media residuals agreed upon in their new contract with the members of the Alliance of Motion Picture & Television Producers.
  Thu, 20 Nov 2008 16:56:00 +0100
Warner Bros. Television has promoted Jody Zucker to head the company's legal affairs department as senior vp/general counsel.
  Thu, 20 Nov 2008 16:51:00 +0100
Ben Silverman is adding his voice to another entity in the GE/NBC Universal empire. The co-chairman of NBC Entertainment and NBC Universal Television Studio has joined the board of the Peacock Equity Fund.
  Thu, 20 Nov 2008 16:48:00 +0100
Michael Landes has inked a talent holding deal with 20th Century Fox TV.
  Thu, 20 Nov 2008 16:43:00 +0100
October provided no relief for The McClatchy Co., with the nation's third-largest newspaper company reporting Wednesday that consolidated revenues dropped 17.8 percent in the month compared to a year ago on advertising that slipped 20.4 percent.
  Thu, 20 Nov 2008 16:40:00 +0100
PV Media Group, parent of the AdOn Network, a contextual and behavioral targeting online ad net, has launched a hybrid online social network catering to news junkies and news aggregation Web site called BreakingNews.com.
  Thu, 20 Nov 2008 16:34:00 +0100
The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.
  Thu, 20 Nov 2008 16:34:00 +0100
The National Association of Broadcasters turned to an emerging out-of-home ad platform to remind consumers about the pending transition to digital TV: the gas pump.
  Thu, 20 Nov 2008 15:51:00 +0100
A pair of Wall Street analysts on Wednesday (Nov. 19) downgraded Arbitron stock following the announcement from The Nielsen Company Tuesday (Nov. 18) it would measure audiences for Cumulus in 50 small markets. Clear Channel also signed a contract to have its stations in 17 of those markets measured. Still, the analysts see Arbitron as a good investment.
  Thu, 20 Nov 2008 15:51:00 +0100
A pair of Wall Street analysts on Wednesday (Nov. 19) downgraded Arbitron stock following the announcement from The Nielsen Company Tuesday (Nov. 18) it would measure audiences for Cumulus in 50 small markets. Clear Channel also signed a contract to have its stations in 17 of those markets measured. Still, the analysts see Arbitron as a good investment.
Set to premiere on Thanksgiving night (Nov. 27) at 8 p.m., the one-hour The Killers Rock Fuse will run without commercial interruption
  Wed, 19 Nov 2008 11:04:00 +0100
Blaming the economy, Nielsen told its clients Wednesday (Nov. 19) that it was canceling its 2009 Client Meeting on Audience Measurement, scheduled for March 11-13 in Las Vegas.
  Wed, 19 Nov 2008 10:59:00 +0100
The company, which also manages the online ad exchange ADSDAQ, said it can now deliver Spanish text ads on both English and Spanish language sites
The expansion is part of a major overhaul for the  long running local business-oriented brand, which on Nov. 19 unveiled a new beta version of its site  featuring a slew of new tools
Video data is the prime mover behind big increases in Internet bandwidth usage.
Video data is the prime mover behind big increases in Internet bandwidth usage.
  Wed, 19 Nov 2008 09:48:00 +0100
Clive Barnes, longtime theater and dance critic for the New York Post, has died.
  Wed, 19 Nov 2008 08:56:00 +0100
Hewlett-Packard has cut to three holding companies in its review of global marketing services for its technology solutions group, sources said.
  Wed, 19 Nov 2008 08:28:00 +0100
YouTube CMO Chris Di Cesare, who quarterbacked the effort, spoke to AdweekMedia news editor Kenneth Hein about the genesis of the YouTube live event, how its advertisers were woven in, as well as what it has in store for marketers moving forward.