Okay, I’m sorry.  In this particular instance, what’s on the outside does count as well, let’s not fool ourselves.  Incoming links from the outside do matter; I’ll be the first to admit that while I’m on my weekly Sunday jaunt through BookPeople, certain covers catch my eye and I buy (like this one.  And, as [...]

This is the second post in a series about social media. Twitter presents its users with a very simple premise: tell the world what you’re doing right now, in 140 characters or less. Hardcore Twitter users stay constantly engaged via Twitter clients like Twhirl and Twitteriffic, providing them a nonstop stream of news, updates, pictures and [...]

On Wednesday, Yahoo! announced the release of their new Yahoo! Web Analytics (beta) tool, which stems from their acquisition of IndexTools this past May. Website owners who employ the new tool can expect powerful data and insights, as well as real-time reports and graphs that will help identify ways in which to improve a site’s [...]

This is the first post in a series about social media. Apogee launched our very first social media client in September and it has been quite an adventure bringing their corporate presence to the masses through Twitter, Facebook and the like. It’s been exciting to set up new channels of contact between our client and their [...]

On Friday, Oct. 3, IAC/InterActiveCorp launched a redesign of their Ask.com search site, with an emphasis on turning up useful answers on the result page, rather than just links. “Our goal is to deliver the best answer to you, the first time, every time,” Erik Collier
, VP of Product Management stated on The Ask.com Blog. Ask.com is [...]

On Tuesday, Google announced their entry into the online video game advertising space with the launch of the beta version of Google Adsense for Games. Through this program, video game creators can now display ads in their games in text, image, or video format and also have the authority of where these ads can be [...]

Mark Holcomb, Director of Technical Services here at Apogee Search, traveled to Galveston, TX over the weekend to volunteer with the Salvation Army. While the experience was humbling, Holcomb is glad to have been able to help and plans on returning to Galveston as soon as he can. Holcomb has tried to volunteer in Austin [...]

Google’s Eric Stein was part of a panel discussion today at SMX East entitled “What’s New With Local Search Marketing,” moderated by Greg Sterling who posted this Q & A with Stein earlier today: Google Answers Your Local Questions. Sterling’s Q&A with Stein focused on preventing spam and how business owners can keep their listings [...]

This month’s Web Analytics Wednesday (WAW) – Austin will be held at Little Woodrow’s in downtown Austin on Wednesday, October 8th at 5:30 PM. It will be hosted by Ian Strain-Seymour, Director of Product Development at Apogee Search. This month’s event will use a “birds of a feather” format. Each table will have an assigned topic, [...]

Google is letting web users use its January 2001 search index as part of their 10-year birthday celebrations. “We dusted it off and took it for a spin, gobsmacked to see how different the web was in early 2001,” states the official Google blog. “We had so much fun searching that we wanted to put [...]