Brands’ share of budgets spent on mobile marketing and communications is set to increase almost 150% by 2013, Telefonica O2 survey says. 88% of marketing directors anticipate behavioural targeting to be an important capability by 2010 SHARETHIS.addEntry( { title: "Mobile marketing budget percentages to grow 150% by 2013", url: "http://www.itfacts.biz/mobile-marketing-budget-percentages-to-grow-150-by-2013/11690" } , { popup: true } );

In Q2 2008, newspaper Web sites revenue was down 2.4% compared with Q2 2007, to $777 mln, according to the Newspaper Association of America. It was the only YTY drop since the association began measuring online revenue in 2003. SHARETHIS.addEntry( { title: "Newpaper Web revenue down 2.4% in Q2 2008", url: "http://www.itfacts.biz/newpaper-web-revenue-down-24-in-q2-2008/11688" } , { popup: true } );

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IT spending will increase 2.3% in 2009, down from our earlier projection of 5.8%, Gartner says. SHARETHIS.addEntry( { title: "IT spending to grow 2.3% in 2009", url: "http://www.itfacts.biz/it-spending-to-grow-23-in-2009/11686" } , { popup: true } );

Brand Product Category Total # Occurrences Orange County Choppers Apparel 3,706 Orange County Choppers Motorcycles 3,223 Under Armour Apparel 3,068 Elle Magazine 2,553 Big Black Apparel 1,843 Metzeler Motorcycle Parts-Access 1,794 Airgas Industrial Supplier 1,772 Monster Energy Isotonic Drinks 1,562 New Era Cap Hats 1,432 New York Yankees Baseball Team 1,381 Total: Top Ten 22,334 Source: Nielsen SHARETHIS.addEntry( { title: "Top 10 brands who paid for product placement in the first half of 2008", url: "http://www.itfacts.biz/top-10-brands-who-paid-for-product-placement-in-the-first-half-of-2008/11630" } , { popup: true } );

(as groups of internet users) February-April 2006 August 2006 May 2008 Total internet users 7% 12% 19% Men 9% 15% 22% Women 5% 8% 16% Age 18-29 10% 14% 27% Age 30-49 8% 12% 20% Age 50-64 5% 12% 15% Age 65+ 4% 4% 8% High school graduate 6% 9% 15% Some college 6% 13% 19% College graduate or more 9% 13% 23% Live in households earning less than $30,000 8% 12% 19% $30,000-$49,999 8% 14% 17% $50,000-$74,999 7% 12% 19% $75,000 or more 7% 13% 23% 3 years or less of online experience 5% 6% 11% 4-5 years of online experience 7% 7% 13% 6+ years of online experience 8% 13% 22% Dial-up connection at home 6% 10% 8% Broadband connection at home 9% 14% 22% Source: Pew Internet Project SHARETHIS.addEntry( { title: "Audience breakdown of for podcast downloaders", url: "http://www.itfacts.biz/audience-breakdown-of-for-podcast-downloaders/11636" } , { popup: true } );

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Program Network Total # Occurrences American Chopper TLC 26,794 Project Runway BRVO 10,316 Top Chef BRVO 9,316 Rob & Big MTV 8,604 L.A. Ink TLC 5,849 Real World Road Rules Challenge MTV 5,504 Making the Band 4 MTV 5,330 America’s Best Dance Crew MTV 4,899 Overhaulin TLC 4,779 Jon & Kate Plus 8 TLC 4,089 Total: Top Ten 85,480 Source: Nielsen SHARETHIS.addEntry( { title: "Top TV programs for product placement on cable in the first half of 2008", url: "http://www.itfacts.biz/top-tv-programs-for-product-placement-on-cable-in-the-first-half-of-2008/11629" } , { popup: true } );

19% of all internet users say they have downloaded a podcast so they could listen to it or view it later, - according to Pew Internet Project. This most recent percentage is up from 12% of internet users who reported downloading podcasts in August 2006 survey and 7% in February-April 2006 survey. SHARETHIS.addEntry( { title: "19% of internet users have downloaded a podcast", url: "http://www.itfacts.biz/19-of-internet-users-have-downloaded-a-podcast/11634" } , { popup: true } );

MP3 player shipment growth is expected to slow to just 4.4% in 2009 before finally turning slightly negative in 2012. MP3 player shipments in the region grew 21.6% in 2006 before falling to 8.4% in 2007, and we expect that the market will only grow 6.3% this year to reach 19.6 million units, according to [...] SHARETHIS.addEntry( { title: "MP3 player shipment growth is expected to slow to just 4.4% in 2009", url: "http://www.itfacts.biz/mp3-player-shipment-growth-is-expected-to-slow-to-just-44-in-2009/11651" } , { popup: true } );

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Brand Product Category Total # Occurrences Coca-Cola Soft Drinks 2,990 24-Hour Fitness Fitness Centers/Clubs 1,765 Chef Revival Apparel 1,308 AT&T Wireless Telephone Services 701 Pussycat Dolls Lounge Nightclubs 602 Nike Sporting Footwear 575 Freemotion Fitness Exercise Equipment 409 Chicago Bears Football Team 383 Nike Apparel 378 Precor Exercise Equipment 374 Total: Top Ten 9,485 Source: Nielsen SHARETHIS.addEntry( { title: "Top product placement brands on broadcast TV", url: "http://www.itfacts.biz/top-product-placement-brands-on-broadcast-tv/11628" } , { popup: true } );

In 2002-2008 the use of email on a typical day rose from 52% to 60%, for a growth rate of just 15%. These new figures propel search further out of the pack, well ahead of other popular internet activities, such as checking the news, which 39% of internet users do on a typical day, or checking the [...] SHARETHIS.addEntry( { title: "60% of users use e-mail on a typical day in 2008", url: "http://www.itfacts.biz/60-of-users-use-e-mail-on-a-typical-day-in-2008/11639" } , { popup: true } );