An Internet business can rise and fall based on more then just the quality of the product or service they provide. Marketing your product or service can make or break your Internet business because if you don't promote your business effectively then you could end up with a garage full of extra inventory. Therefore it is imperative that you create a website campaign for your Internet business to avoid financial loss and the feeling of failure.

How should you create your website? What information should you put on your website? First of all let's change the singular “website” to the plural “websites”. Yes, you should have more then one website for your Internet business. Many Internet website and graphic designers will advise that you have one major website for your Internet business. This is not the way to go.

Why? There are many reasons, but one major reason is that if you have only one website then you are barraging your potential customer with too many options. Having a long list of links on your website can drive your customer away from actually purchasing your product or service. Providing information regarding your company can be helpful, but also may become a distraction for potential customers.

How many websites should you have for your Internet business? It varies depending on your product and scope of services, however in general you should have the following three main websites: a branding website, a sales letter website, and a power squeeze website page.

What is the purpose of these three main websites? What information should you place on these websites? The major goal is to minimize the number of distractions on each website which can lead to a higher sales conversion rate. Create a website environment in which one major task is assigned to each website.

Following is information regarding the purpose and content necessary for the three major types of websites.

1) Branding Website: The purpose of the branding website is to brand you and/or your Internet business. Successful businesses create a marketing brand that a customer associates with their company. The sole purpose of the branding website is to promote your brand. You do not sell your product or service at this website.

2) Sales Letter Website: The sole purpose of this website is to sell your product or service. You can provide purchasing information on this website and allow your customers to purchase directly from this website.

3) Power Squeeze Website Page: The sole purpose of this website is to capture personal customer information. When customers reach this page you should request their first name, last name, and email address at a minimum. It is vital to capture this personal information as it enables you to build a relationship with the customer and market to them over and over in the future. The Power Squeeze Website Page should come right before the Sales Letter Website.

Incorporate these three websites into your Internet business websites to capture personal information, create customer relationships, and create an environment that effectively promotes sales conversions. Skip the old way of doing business with one website and diversify your portfolio of Internet business websites for financial gain and business success.

Matt Bacak, Entrepreneur Magazine e-Biz radio show host became a "#1 Best Selling Author" in just a few short hours and the co-author of an amazing new ebook that will teach you how to Retire From Your Job This Year and Still Make More Money Than the Average Medical Doctor... You Can Do It
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For starters, she will tell you that once upon a long time ago, she had a checking account, a debit card, and all that, when she opened her online purchasing account. But she closed her checking account, and online purchasing account let her remain a member anyway. Even so, she is sure that it is still free to get one of these online purchasing accounts.

Anyway, she had an online purchasing account to begin with. And nothing was happening on it, they keep sending her reminders to get her account verified with a credit card. But even though
she hasn't verified her account with a credit card, they have still left her account open.

Then she won a dollar from Group Lotto not too long ago. A dollar just appeared into her account just like magic!

Now, she had been enrolling into free survey sites, and lottery sites, trying to win money, anything! Still is. Also started checking out the " magical" ways to bring about money. She stumbled into a holograhic creation series, a really cool website, which in turn led her to abother website that provided videos, and ebooks, on how to build a website. The tools to build coupled with the encouraging concepts she felt unstoppable, and wants to spread the wealth! Very interesting, very encouraging, if nothing else. And she feels you just got to check it out.

Anyways, she got to thinking more positive, and it provided her with a link to some cool videos on how to make a website, with step by step instructions and everything. All for FREE!! So she just kept all this positive thinking up, and got invited to make $10 in 30 minutes from a survey site. She completed the entry and submitted it right away. At first, there was no reply, she waited for like a week. But then all of a sudden... there was $10 right there in my online purchasing account! She verified it, and went straight to the suggested domain registrar and registered her own website. She couldn't believe it.

It
took a while, trying to get her order right, because she could only get the standard package, but hey, it's a site, and it's registered, and they hosted it for her too,(ad-supported, of course). But what can one expect, for free.

Well, that's how she did it, and if one wants to know any specifics, like, which survey site she earned the money from, or which site compelled her to think more positively, or the exact site that taught her how to build a website, one will have to visit the author's website. Good Luck to you, and here's to your success!

Author: Cheryl Hammer

A good place to start is INTERNET PROFIT MENTOR
Get free ebooks, and videos, and an ecourse!
Go to http://www.internetprofitmentor.com

One of the hardest things about creating a new website, is creating the content that you know the search engines love and are looking for. You may have already started creating pages for your site but here are some ideas for creating more quality content.

One of the hardest things can be to create related content on those pages.

Link Metro allows you to swap related articles thus creating immediate, quality content. Search engines like content - they like to see several hundred words on each page. This is a quick and easy way of creating it for your new site.
Using Link Metro is easy and simple and gets you good links quickly.

Ezine Articles are also a great way to get free content. You can search for articles related to your content and then use the “Ezine Publisher” to copy the HTML directly into your site.

If you can start with between four and five pages about your chosen subject you'll be doing well. You might wish to include a few photos - if you don't have any clipart or photos that come with your computer - you may wish to look at “I Stock Photos”. For just $1 per photo you can get good quality photos on just about every subject without worrying about copyright.

Remember that the best way to eat an elephant is just one bite at a time. So don’t get overwhelmed at the thought of building pages of content.

Depending on how much time you have, set yourself a target of one page a day, one page a week, etc - something which you can achieve. As long as you keep building pages, the search engines are going to keep coming back to your site, finding it more relevant to your subject and rating it higher in the results.

When creating content, try and use your keywords in the title, near the top of the page and close to the bottom of the page.

For further tips and ideas on how to build a website.
visit How to set up your own home-based internet business.

This article was submitted by Jen Carter, the creator of the InternetMillionairess.Com website.

Never Use Caps

Its a good practice to use all lower case characters in a url.
Never try using all caps or first letter caps.Its really
confusing.

Kill the spaces

Never use spaces in ur file names.Spaces can lead to the awful
%20 signs in your filenames.Avoid using spaces for the same
reason.

Use underscores and hyphens

You can use the underscore character and hyphen in place of
spaces in your filenames.

Use URL encoding if necessary

Suppose space is unavoidable in the file name, then you must use
url encoding for the same so that the space is replaced by a
plus(+) sign.

Avoid @#$%&^

Avoid characters like the dollar sign and ampersand symbol.

Use short to-the-point filenames

Use filenames that are precise, yet simple.

Organize your content based on filetype

Split your site into many folders like images, scripts, media,
files and pages.

Organize your content based on use

Split your content based on use and requirement.

Protect premium content / Restrict access

Restrict access to certain parts of your website if you dont want
public access to them

Take regular backups

Taking a regular backup of your entire website is a good
practice.

Get people to review your site

Criticism is definitely constructive. Get others to speak up
about your website

Never put up confidential info online

Never ever try putting your confidential info like credit card no , bank accounr no etc online.

Varun Krishnan http://www.varun.vk123.com is a mobile phone/web enthusiast. He is a web developer and SEO consultant. He's currently heading http://www.fonearena.com

Can I Do My Own Website?

Many businesses or individuals in Windsor who want a website commonly ask the question: “Can I develop my own website?” The short answer to this question is yes, absolutely. In fact, developing a simple website is easier now than it ever has been. Programs such as Macromedia's Dreamweaver or Microsoft Front Page have made it easy to develop web pages with little to no skill. Simply pick a pre-made template, type in your text, add a couple of pictures and voila! You have yourself a website, right? Well, sort of.

The simple fact of the matter is, you can't expect to develop a professional looking, tightly coded, website just by plugging your text into a pre-made template with a code generation tool. Yes, software has greatly improved over the years with how it generates HTML, the markup code that defines the structure of your web pages, but generated code will always be bulkier, and less efficient than hand coded HTML pages.

Most professionals in Windsor develop their HTML pages by hand. In fact, most page developers rarely ever use anything but a text editor to generate their pages. Professional page developers will use HTML for what it was developed for, to describe the structure of a page, and encapsulate the content of said page via the markup tags relevant to the content at hand. What does all that mumbo jumbo mean? Well, simply put, it means that a professional web page developer is going to structure a page correctly, using the correct tags, not just using tags that look right when a page is rendered to the browser. A professional page developer never concerns himself with how the HTML makes a page look, HTML is there to structure a page, not describe how the style is defined. Cascading Style Sheets (CSS) describes how the nicely structured pages should look when rendered to the browser. Moreover, the developer structures his/her pages so they render correctly in all browsers, a task that the code generators fail miserably at most times.

What's In Your Page Source?

Alright, I will be the first to admit that most people don’t care how bulky their web pages are or how inefficient they are coded. Granted, most visitors are on high-speed internet and those extra 500 milliseconds your page takes to load isn't going to matter, right? Again, sort of. You always have to be aware of how long your pages are taking to load, and how responsive they are for your visitors. Studies have shown that an average user will wait about 10 seconds for a page to load before they navigate away out of frustration. I have a feeling that this study was done before the vast majority of users had high-speed internet. I suspect that tolerance to waiting is actually much lower.

Experienced web developers and web designers will always optimize their images, and HTML to load as quickly as possible. Images that are not properly compressed can easily be 5 times larger than a properly compressed image. Improperly compressed images can easily increase a web page load by 5-10 seconds!

Got Google?

One of the biggest detriments of doing your own web development is the lack of search engine optimization. One of the most common causes of websites having poor search engine rankings is because the page is full of HTML errors which throw off the search engine crawlers. Web pages that are not structured correctly, and have a lot of styling information inline with the content will never rank well compared to websites that are structured correctly with nice clean content.

So does this mean that if you do your own website, you won’t ever get listed in the search engines? Of course not, but if a professional web designer or web developer programs your HTML pages, your pages are much more likely to get indexed correctly. Moreover, most web developers will put a link from their well indexed site to your new site, which will further help the crawlers find your site quicker. If your developer is experienced in search engine optimization (SEO), that will even further liken your chances to high rankings in the search engines.

How's It Going To Look?

Ok, so we have established that yes you can do your own website. It might be coded terribly, and not rank well in the search engines, but you are still determined to do it yourself. Quick question, how is the site actually going to look? If you are a good designer, and can make a nice picture of how you want your site to look, you can use your code generator to make it look the same right? Not quite.

Getting your website to look the same as what you had envisioned is a very tricky proposition for an inexperienced web designer. Developing for the web is very different from developing a page for traditional print. In traditional print, you have a fixed canvas (the page), whereas on the web, you have several variables to contend with. First, you have no idea what resolution your users will be viewing your web-pages at when developing your website. What looks good at 1024x768 might look terrible at 1280x1024 resolutions. To further complicate things, different browsers can show the exact same HTML much differently. Specifically, Internet Explorer based browsers use a different engine than Gecko based browsers (Mozilla, Firefox etc). It can be truly frustrating even for experienced developers to try and keep things looking the same across the board, but for a do-it-yourselfer it can be an impossible task.


Ok, let’s say you’ve tackled all the compatibility issues. How will the website actually look when it’s done? Will it look professional? Or, will it look like a do it yourself site? If your website is being used for business, what image do you waAnt to attach to your company?

Are You Scared Now?

It really isn't my intent to suggest that you shouldn't try to develop your own website. I still maintain that a lot of people can develop a fairly decent site themselves, especially if they have a basic understanding of HTML and a fairly good design sense. One good approach to doing it yourself is to have a web developer that you can consult with on some of the more technical issues. You can save a lot of money by doing it yourself and letting your developer check your work for any major issues with the web pages. Many web developers in Windsor will gladly check your pages over at an affordable hoAurly rate, correcting any major issues.

Having a developer to walk you through some of the more technical aspects of web developing can be a very sound approach if you want to do your own web programming. You really do have to weigh the hourly rate of checking the code against the cost of having the developer program everything.

Sharbel Lutfallah is a Web Developer and Programmer in Windsor. Visit http://www.wiredsolutions.ca to gain more valuable information when looking for your own Web Developer and Web Programmer.