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Web Design Company, Creative Digital Agency & Online Marketing Agency - Pod1 London UK, New York USA. : News
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Get all the latest news from Pod1 web design London & New York and keep up to date with what's happening in one of the most exciting creative web design agencies.
Thu, 04 Sep 2008 00:00:00 +0200
The Pod1 designed and built Reiss website has been featured in the latest issue of .net magazine in the showcase gallery section.
"Although it was hugely successful on the high street, Reiss had yet to establish its presence online", says Pod1 founder Fadi Shuman. "So when it recently underwent a rebranding of its identity, it was the perfect opportunity to launch into the world of ecommerce. The main priorities were to reflect the discerning style of the brand online, capitalise on brand awarness and loyalty, capture valuable marketing data and create an effective, reliable content management system that Reiss could manage itself."
The rich, engaging design was targeted to capture the attention of potential customers, and the fashion mag feel is brilliantly executed with its combination of sophisticated photography and catwalk chic.
"Although it was hugely successful on the high street, Reiss had yet to establish its presence online", says Pod1 founder Fadi Shuman. "So when it recently underwent a rebranding of its identity, it was the perfect opportunity to launch into the world of ecommerce. The main priorities were to reflect the discerning style of the brand online, capitalise on brand awarness and loyalty, capture valuable marketing data and create an effective, reliable content management system that Reiss could manage itself."
The rich, engaging design was targeted to capture the attention of potential customers, and the fashion mag feel is brilliantly executed with its combination of sophisticated photography and catwalk chic.
Thu, 28 Aug 2008 00:00:00 +0200
Pod1 has been enlisted by designer outlet operator Value Retail to overhaul its online offering, from site design and build to online marketing strategy as part of a three-year agreement. Value Retail specialises exclusively in the operation of high-end outlet shopping villages serving Europe’s major cities.
The primary objective of the re-design is for the websites to act as a conversion tool, encouraging online users to visit the villages. In addition, it aims to create a platform for its customer base, allowing them to interact with the brand and each other.
For this international and multilingual project, Pod1’s brief is to capitalise on the existing reach of the current nine village sites while bringing the online marketing together under the Chic Outlet Shopping® in Europe banner, to increase footfall at the individual villages.
Fadi Shuman, founder of Pod1, commented: “Value Retail has redefined outlet shopping by introducing glamour – there’s nothing else like this out there at the moment. The online refit will allow users to visualise what a visit to one of the villages is like, and will promote the notion that as well as being a more affordable method of buying high-end fashion, visiting one of the Value Retail operated villages provides a rewarding shopping experience.”
Nora Rothrock, digital director at Value Retail, commented: “With this new online initiative, we will be engaging with the customer through a content rich website and the use of rich media. It’s more than just online marketing; it’s about embracing the ‘age of conversation’ and enabling the consumer to have open conversations about their experience with Value Retail and each other.”
Value Retail is the only company that specialises exclusively in the development and operation of luxury outlet shopping villages, of which there are nine in Europe hosting prestigious fashion and lifestyle brands such as Anya Hindmarch, Burberry, Salvatore Ferragamo and Versace. Each village is positioned as an ‘exceptional shopping destination’ through exclusive partnerships with leading travel industry and media groups including Relais & Châteaux, Orient Express and Condé Nast, and through affiliations with premium credit card issuers.
The primary objective of the re-design is for the websites to act as a conversion tool, encouraging online users to visit the villages. In addition, it aims to create a platform for its customer base, allowing them to interact with the brand and each other.
For this international and multilingual project, Pod1’s brief is to capitalise on the existing reach of the current nine village sites while bringing the online marketing together under the Chic Outlet Shopping® in Europe banner, to increase footfall at the individual villages.
Fadi Shuman, founder of Pod1, commented: “Value Retail has redefined outlet shopping by introducing glamour – there’s nothing else like this out there at the moment. The online refit will allow users to visualise what a visit to one of the villages is like, and will promote the notion that as well as being a more affordable method of buying high-end fashion, visiting one of the Value Retail operated villages provides a rewarding shopping experience.”
Nora Rothrock, digital director at Value Retail, commented: “With this new online initiative, we will be engaging with the customer through a content rich website and the use of rich media. It’s more than just online marketing; it’s about embracing the ‘age of conversation’ and enabling the consumer to have open conversations about their experience with Value Retail and each other.”
Value Retail is the only company that specialises exclusively in the development and operation of luxury outlet shopping villages, of which there are nine in Europe hosting prestigious fashion and lifestyle brands such as Anya Hindmarch, Burberry, Salvatore Ferragamo and Versace. Each village is positioned as an ‘exceptional shopping destination’ through exclusive partnerships with leading travel industry and media groups including Relais & Châteaux, Orient Express and Condé Nast, and through affiliations with premium credit card issuers.
Wed, 27 Aug 2008 00:00:00 +0200
The .net Awards were created to celebrate the best in web design and development from across the industry. The awards are divided into 14 categories for 2008, these range from the afore mentioned Design Agency of the Year Award and include awards for Viral Campaign of the Year, Podcast of the Year and Blog of the Year. The awards are designed to combine public opinion with the views of an expert panel of judges from across the industry.
So to vote for your favourite web design agency or any of the other awards visit www.thenetawards.com,
PS. Pod1 is the eighth one down in category number 9 just in case you're in a hurry;-)
So to vote for your favourite web design agency or any of the other awards visit www.thenetawards.com,
PS. Pod1 is the eighth one down in category number 9 just in case you're in a hurry;-)
Fri, 22 Aug 2008 00:00:00 +0200
The Pod1 designed Jane Norman e-shop has now launched. This is the high street fashion brands first foray into e-commerce and the result is a slick sophisticated transactional website.
Pod1 was responsible for developing the site architecture and front-end design. The website is also fully integrated with Jane Norman’s buying and merchandising system along with those of fulfilment partner Amethyst.
Jane Norman is one of the
Jane Norman markets itself to a very specific audience, and their clothes have a very distinctive look and feel. Clothes are designed to be tight fitting and sexy, and are made to inspire a feeling of confidence and sensuality in the wearer. The emphasis is on the cut and quality of the fabric, with texture being key.