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A warehouse of techniques, strategies and tools for crystallizing and marketing your personal brand better than your competition. Wed, 07 Jan 2009 19:27:54 +0100 Harry Truman after the presidency:Harry Truman, from Missouri, was a different kind of President. He probably made as many important decisions regarding our nation's history as any of the other 42 Presidents. However, a measure of his greatness may rest...
Tue, 06 Jan 2009 19:00:00 +0100 My client Jennifer Taylor of Arroyo Holdings just finished Warren Buffet's recent biography Snowball. Jennifer so enjoyed the book she dashed off a little note to Mr. Buffet telling him how much she enjoyed it. To her surprise and delight...
Mon, 22 Dec 2008 00:10:52 +0100 Isn't Myron Rolle what college athletics is supposed to be all about? Young Myron is a standout safety on Florida State's Football team as well as an academic standout in the classroom. Okay, so Rolle sets the bar a bit...
Mon, 29 Sep 2008 22:57:52 +0200 Attached is an article which my partner Bob Layne authored on how to stay on offense in a slowing economy. Bob heads up our marketing and communications division. Every little bit helps! We must continue to remind ourselves that it...
Sat, 23 Aug 2008 15:23:00 +0200 Picking a personal brand and building one are two different things. We pick our brands in a classroom, We build our brands in real life through actions. It was said by a Canadian poet "Life happens at the level of...
Wed, 13 Aug 2008 01:02:18 +0200 Here's a great article on personal branding which appeared in the Financial Times entitled, Time For a Brand New You. The best line in the article was delivered by a branding expert Louise Mowbray who said, "A powerful personal brand...
Thu, 07 Aug 2008 00:28:49 +0200 Tiger Woods is unquestionalbly the greatest golfer in the world. I just read that his skill made him a whopping $5,775,000 this year so far. Not bad. His personal brand in contrast will make him in excess of $100,000,000.
Mon, 04 Aug 2008 20:48:15 +0200 Here's an excerpt from an article written by Robert Kiyosaki on personal branding... "Often entrepreneurs want to be pleasing, polite, inoffensive , nice-all things to all people. This isn't being a brand; this is being a commodity-and a boring one...
Fri, 01 Aug 2008 01:35:05 +0200 Here's a phenomenal gift idea. I speak from experience as I was a beneficiary. Check out Pacific Cookie Company. Fantastic cookies and great packaging. I don't get any kickbacks for promoting these guys. You will be a hero. Trust me.
Sun, 27 Jul 2008 20:14:25 +0200 I can't tell you how many times I hear from people "Personal Branding is not really important to me because I am not in sales." This morning I went to rent a truck from Public Storage. The Company's posted hours...
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