Sony has just announced their “flagship flash unit” the HLV-F58AM. You can’t buy yet, but it will be on dealer shelves in September. We knew it was coming, but details were rather sparse. Now we know the new flash unit will have a guide number of 58 (when the head is zoomed out to 105mm). Sony [...]

I just noticed that Sony has sliced $100 off the list price of the HVL-F36AM flash unit over at Sony Style. The F36AM has carried a list price of $299, ever since Sony acquired Minolta’s assets and re-badged the Minolta 3600HS(D) as the Alpha HLV F36AM. Today, the Sony Style page has a line through [...]

For some time I have been wondering why Sony (SNE) doesn’t use it’s marketing muscle to promote the Alpha dSLR line more effectively. Despite the onslaught of great dSLR models such as the A700, the A350, A300, and A200, I continuously run across people who are completely unaware that Sony is in the dSLR business. [...]

Sony has started shipping the Alpha A350. I took delivery of one of the big orange boxes last week and have started putting the A350 through it’s paces. So far, I am fairly pleased with the 14m dSLR — I will post a review with samples shortly. I had hoped to update my copy of Adobe [...]

Last week, reader Tony Bombardo contacted me regarding Sony’s high-end electronic flash unit, the HVL-F56AM. Or should I say former high-end flash unit…as of this writing the HVL-F56AM is missing in action at the Sony Style website. Under flashes and lights, you find the HVL-F36AM and the new HVL-F42AM units, but the F56AM is no [...]

Mark Weir, the Senior Technology and Marketing Manager for Sony’s Alpha dSLR division appears in an interview on the latest podcast from The Digital Photography Show. I am a frequent listener to the DPS podcast. It is an easy-going. no-stress show. Hosts Scott Sherman and Michael Stein freely admit they aren’t professional photographers — they [...]

Our friend Bert Pasquale is back, and he is excited about the Mac OSX 10.5.2 native support of A700 RAW files. What follows is Bert’s enthusiastic report of 10.5.2’s handling of A700 ARW files, as well as a look at Aperture 2.0 If the terms Sweet, Nice and Very Nice are any indication. Bert is [...]

Sony quickly ended speculation about whether the new 24mp sensor would show up in the yet to be officially named “flagship” dSLR. Soon after Sony announced the full frame sensor, several high-profile Sony doubters expressed their opinion that Sony would never use the sensor in their own cameras, because after all “Sony would never dare [...]

What a difference a year makes. At the 2007 PMA show Sony Alpha dSLR line was shunned by most of the press. There were no great announcements, although Sony did show off two mockups of yet unnamed dSLRs. The “Advanced Amateur” model eventually came to pass as the A700, while the tantalizing “flagship” is [...]

Another week, a couple more new Sony Alpha dSLRs… Sony has officially announced two new dSLRs, both featuring Sony’s new Quick AF Live View system. This brings the Sony dSLR model lineup to five, provided you include the original A100, which is no longer in production but still available in many outlets. Only about four months ago, [...]