Post from: Direct Online Marketing Blog Sarah Palin Most Searched For Term on Internet Since Al Gore Invented It Now here’s the closest thing I could find to a pitbull wearing lipstick, and probably a reminder why you don’t leave pooches alone with your make-up bag. I mean, it’s the wrong color for its fur-tone and everything. Although [...]

Post from: Direct Online Marketing Blog The Dangers of Content Matching: Robert Kiyosaki One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm.  Today, Jotham McCauley sent me something I found too funny.  By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games [...]

Post from: Direct Online Marketing Blog ALT - Not Knowing these 3 Letters could Cost You $6 Million I’m a frugal person.  I used to say cheap, but I know a business owner who reuses his own dental floss - now that’s cheap and probably unsanitary.  So when I see a company pay a $6 million settlement [...]

Post from: Direct Online Marketing Blog Is Your Customer Service in it for the Long U-Haul? This past couple of weeks has been the best of times, but it’s also been the worst of times. I foolhardily coordinated our move back up round Cleveland the same weekend I left for England to go and surprise my Gran [...]

Post from: Direct Online Marketing Blog My Re-Gift to the World: Help A Reporter Out (HARO) You know what’s really awesome?  When someone does all the hard work on something and then you can pass along that information and look like the good guy. Enter Peter Shankman’s Help a Reporter Out (HARO).  Or more accurately, enter me talking [...]

Post from: Direct Online Marketing Blog Blogs are Crap - More Fallout from the WVU eMBA Scandal Rarely do I literally stop everything I’m doing to read an article.  Or post a comment.  Or write a blog.  I hit the trifecta today. Just when I thought I had said all I could say about the WVU eMBA scandal [...]

Post from: Direct Online Marketing Blog I Wandered Lonely as a (Tag) Cloud [Tag: Cloud] If you go and take a look at the new archives page I’ve thrown up, you’ll notice (in descending order) a search form, monthly archives, archives by category with their own RSS feed, a latest posts section, and a TAG CLOUD. This just [...]

Post from: Direct Online Marketing Blog “I’m So (Not) Excited, and I Just Can’t Hide It” This morning, Justin accused me of being a bit short on the old handle. Or more short-tempered than usual. I find this shocking for the fact that I like to think of myself as somewhat a-motional. (I know theoretically that means I [...]

Post from: Direct Online Marketing Blog On Cuil and Search Engine Reputation Management Rule #1 for true search engine reputation management: If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with.  There’s, “hey [...]

Post from: Direct Online Marketing Blog Ego Keywords: at What Cost? You have keywords you absolutely HAVE to rank for.  Admit it.  They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for. Occasionally these terms matter enough that you absolutely need [...]