Do you know what your competition is up to? So many business owners are focused on their own business that they tend to lose sight of what the other guy is doing. It's easy to get caught up in the...

Small businesses and practices don't have the deep pockets that the larger companies have. The larger companies typically have pretty sizable marketing budgets to play with. They can afford to run "image advertising". This kind of advertising is when a...

You may not know it, but you have a strategy for everything you do. You have a strategy for how you read a book, travel and perform your job... and you have a buying strategy. Everyone has a buying strategy...

Are you familiar with the popular planning products by Palo Alto Software (Business Plan Pro & Marketing Plan Pro)? Well, today Marketing Plan Pro was re-released as "Marketing Plan Pro powered by Duct Tape Marketing".Marketing Plan Pro up to now...

The 2007 numbers from the Small Business Administration’s Office of Advocacy are as follows… There were 29,804 new small business startups in Georgia (that’s more than the number of marriages). There were 29,315 closures (higher than the divorce rate). It’s...

It used to be (just a few years ago) that you could put a website, add the name to Yahoo and be able to be found pretty easily. Not any more. Now you have to know how to be found...

We're all familiar with what a business plan looks like. What makes a marketing plan different is the emphasis on the 5 P's along with the competitive analysis and positioning. The development of the marketing plan is critically important as...

I went to a conference on Tuesday where fellow marketing professionals gathered. You'd think that with like-minded people, the subject of marketing and the how-to's would be pretty similar for all of us. Interestingly, it wasn't. This is because marketing...

Let me be as clear as I can about your future lead generation possibilities-- if your website designer plans on using a "Flash" site, then you can pretty much kiss serious lead generation using the organic (free) search directories good-bye....

In my interactions with small business owners, I typically find that they have either a sales or a marketing mind. The sales-minded owner generally has a crew of sales reps and they churn out calls or have lunch and tee...