“We have projected to have a revenue of $4-5 million within next 12 months and majority of it will be coming from advertisements,” says BigAdda.Com COO Shivanandan Pare. “We are reaching out to 40 million internet users in the country, and with us going on to mobile platform, we will be able to reach to [...]

MIH, the investment arm of the South African media conglomerate, Naspers, has invested $10 million in the Singapore based mobile content and services company, BuzzCity. BuzzCity’s key product is myGamma, a mobile social network, which has more than six lakh members from India. BuzzCity plans to utilise the funds to increase the market share and membership [...]

The online banner advertisement market is expected to jump 40% to reach Rs. 350 crores by 2008-09 from its current size of Rs 235 crores [2007-08] according to Online Banner Advertisement in India, a study released by the Internet and Mobile Association [IAMAI] and IMRB. BFSI, online industry and ITES with a share of 25%, 25% [...]

In the US this year, advertisers will spend $40 million to reach a business audience on online social networks, and that is just the beginning. According to eMarketer projections, that ad spending will reach $210 million in 2012. Social networks with a business twist are getting their place in the sun - take LinkedIn for instance, [...]

Today there is no specific recognition of email as evidence, which has often been exploited by companies facing prosecution, but in the new company law being drafted by the government this might just undergo a change. With corporates relying on emails for bulk of their communication, the ministry of corporate affairs is planning to recognise electronic [...]

Starting with it’s investment of $1 million in the bibliophile social network Shelfari back in February 2007, Amazon has moved on to acquire it, though the terms have not been disclosed as yet [Shelfari blog] With it’s model built around books and book lovers, Shelfari allows members to share their literary inclinations and passions with peers, [...]

Ever since Nokia preloaded the game “Snake” inside a mobile handset back in 1998, mobile carriers and game publishers have expected the mobile gaming market to explode. But as the media developed, one truth that started becoming clear, was that while consumers enjoy playing mobile games, they don’t really like paying for them. “Compared with other [...]

A collaboration between telephone operators such as Telefonica SA and Iusacell with banks such as Citigroup Inc and BBVA will allow mexican cell phone users to link their bank savings account to their telephone so they can make payments to participating stores, restaurants and taxis just by sending a text message. While using phones to buy [...]

What constitutes “spam” is undergoing a shift - while the top reason that respondents reported e-mail as spam was because they had not opted in to mailings, the second was that the material sent did not interest them. More than four out of 10 e-mail users who hit the “spam” button said they had categorized [...]

Riding on Abhinav Bindra’s success at the Olympics, comes Games2Win, with Gunning for Gold - a game that allows users to take on the avatar of Bindra and gives them a chance to virtually earn a gold medal. Bindra, is expected to be the next big thing for Indian companies, who are desperately looking for fresh [...]