In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with...

Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools, and techniques. There's no set agenda, so this is an ideal session to discuss any...

Secrets of paid and organic search? Sure, they're out there. Join us for a no-holds-barred interactive session in which veteran search engine marketers disclose some of their favorite search engine optimization and marketing tips, tricks, and secrets. While there's no...

Marketers face a bewildering number of options in selecting their search marketing campaign tools and vendors, and making a decision will only become more difficult as the variety of players in the industry grows. Likewise, instead of just settling for...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web....

In 2008, U.S. paid search advertisement revenue is expected to reach 15.52 billion. This represents a 31.9% increase over 2007. Despite this tremendous growth, uncertainty in recent court developments may discourage search engine marketers from purchasing keywords that are trademarked...

This session will focus on free and low-cost tools that can help beginners get started with their search and online marketing campaigns. The speakers will all reveal their favorite "tools on a budget." This session is geared for beginners to...

By the time SES San Jose rolls around, we will have seen a torrent of application development for the 3G iPhone. Mobile local search will finally get its due, with built-in GPS functionality, combined with a feature set and price...

What percentage of online searches are local? If you consider searches that end up having some influence on local buying activity, the opportunity is put into perspective. But there are still large gaps between the point of search and the...

This session looks at the way publishers can generate revenue by carrying contextual ads offered by major networks and effective tactics for managing paid search in the contextual advertising arena. You'll hear from publishers delivering ads and those who manage...

Are you in charge of marketing the website, yet have to deal with unfamiliar IT issues? How do you handle a mean IT department? Do you want to improve your relationship with your IT staff? This session provides clear advice...

Google AdWords API advisor writes at Google Groups that the Java client library (version 2.0.0) has been released at http://code.google.com/p/google-api-adwords-java/. Version 2.0.0 has some major fixes. It removes support from v11 and updates the default version to v12, and there's...

Yesterday, we talked about the Google code to enhance the 404 experience. A number of issues were reported with the code in the Google Groups announcement thread, and Google has fortunately made tweaks to fix the issues. Google representative JohnMu...

Congratulations to Search Marketing Standard Magazine for their recent acquisition by iNET Interactive. We first reported about the print publication in January 2006 and now it has gotten bigger as Andrey Milyan reports on Crea8site Forums. In case you didn't...

Publishers really really really want to have their sites accepted into the news search engines. The major ones are Google News and Yahoo News, but there are plenty of others. We have covered a few times, how to get into...