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  Wed, 19 Jul 2006 17:00:00 +0200
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With channel players clearing out their inventory, prices for 16x DVD burners have recently dropped 7-10% to below US $30 in Taiwan's retail market, and they are now only slightly more expensive than DVD-ROMs.

The channel has been aggressively clearing out inventory of DVD burners piled up during the low season in the second quarter, as 18x Super Multi DVD burners will be launched in the second half of the year, market sources explained.

The latest price drops mean that DVD burners have seen their prices drop more than 90% since they were first volume produced about two years ago, the sources indicated. Prices for 1x DVD burners were as high as NT$15,000 when they were launched in 2004, the sources noted.

The sources said the quick drops in DVD burner prices are expected to accelerate the phasing out of Combo drives and DVD-ROMs.


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  Thu, 13 Jul 2006 17:00:00 +0200
Toshiba's hotly-awaited first HD-DVD recorder has had its launch date put back again, this time to " late July". The world's first high-definition optical disc recorder, the RD-A1, was due to go on sale in Japan on 14 July, but it seems that there aren't enough recorders to go round. Toshiba blames the slow delivery of components, leading to a smaller than expected supply of the machines. However the electronics giant has not encountered any long-lasting problems such as software bugs or production glitches, according to a Reuters report. Toshiba, Japan's second largest electronics firm after Hitachi, announced the 14 July launch date last month, but has now given a revised date of 27 July. The company has not said when the RD-A1 will go on sale outside Japan. However, Toshiba hopes to show its HD-DVD products at the IFA trade show in Berlin in September.Meanwhile Toshiba's main rival in the high-definition DVD format wars, Sony's Blu-ray, faces an even longer wait. Blu-ray backer Pioneer had hoped to launch its players at IFA, but now expects the European launch to take place at the 2007 Consumer Electronics Show in Las Vegas in January. --Posts by DiscBurn, a leader in DVD duplication, disc replication, equipment and VHS to DVD transfers.
Medea International have been awarded exclusive UK partner distribution of the an innovative new “Scratchless” disc from the USA. ScratchLess disc is a totally new patented innovation that virtually eliminates the problem of surface damage to discs. For professional photos, important video and critical data applications, demand is expected to be substantial. Demand is also expected from applications where discs are handled frequently, and where damage potential is therefore higher.

The ScratchLess Disc was designed to protect data or media stored on discs from physical damage caused by everyday use and handling. The disc has 20 small, patented bumps (Aero-Bumps(TM)) that elevate the disc to avoid contact with any flat surface, thereby eliminating damage. Co-developed with General Electric, the disc's secondary layer of protection is achieved by adding a polymer coating, which gives it an extra glass-hard layer of protection. "We are excited to offer consumers the safest optical discs available today," said Scott Malcolm, Medea International, Marketing Manager. "Scratch-Less have created a product that consumers can count on. I believe the ScratchLess disc is a significant product that provides a much higher level of long-term security, perfect for the storage of photos, music, video and important data."

The Scratch-Less Disc was created to offer users protection that ordinary discs lack. It is compatible with nearly all existing recording and playback equipment. The discs also feature the Easy-Up-Edge(TM), a slanted/raised edge that allows the user to easily pick up the disc from a flat surface. The Scratch-Less Disc can be safely slid across or lifted directly from a surface, providing unparalleled damage prevention.

The Scratch-Less Disc is currently available in CD-R and will be followed by CD-RW in the near future. Scratch-Less Disc will debut its DVD formats (DVD +R, DVD-R, DVD+RW and DVD-RW) in 2006.

Key Benefits of Scratch-Less Discs

- Safely store photos, music, video & important data.
- Eliminate scratching and scuffing on disc surface.
- Aero-Bumps(TM) that elevate the disc to avoid surface contact, thereby eliminating damage.
- Glass-hard polymer coating reduces scratches.
- Easy-Up-Edge(TM) allowing the user to easily pick up the disc from a flat surface.

Details of availability and the Scratch-Less dealer network are available at http://www.medea.co.uk ScratchlessDisc UK – http://www.scratchlessdisc.co.uk


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A federal judge in Colorado has handed the entertainment industry a big win in its protracted legal battle against a handful of small companies that offer sanitized versions of theatrical releases on DVD.

The case encompasses two of Hollywood's biggest headaches these days: the culture wars and the disruptive influence of digital technologies.

Senior U.S. District Court Judge Richard Matsch came down squarely on the side of the Directors Guild of America and the major studios in his ruling that the companies must immediately cease all production, sale and rentals of edited videos. The summary judgment issued Thursday requires the companies -- Utah-based CleanFlicks, CleanFilms and Play It Clean Video, Arizona-based Family Flix USA and the separate entity CleanFlicks of Colorado -- to turn over all existing copies of their edited movies to lawyers for the studios for destruction within five days of the ruling.


Utah's CleanFlicks, which describes itself as the largest distributor of edited movies, through online sales and rentals and sales to video stores in Utah, Arizona and other states in the region, said it would continue its fight against the guild and the studios. CleanFlicks and the others make copies of official DVD releases and then edit them for sex, nudity, violence and profanity.

David Schachter, attorney for CleanFlicks of Colorado, said Sunday that it was unclear whether any of the video-editing companies would seek an emergency hearing this week to request a stay of the injunction pending an appeal. He said such a move was unlikely for his client, which operates a retail store in Colorado Springs. It was unclear whether the store was still open Sunday.

Representatives for Family Flix could not be reached for comment during the weekend. A posting on the Web site http://www.clean-edited-movies.com reported that the Family Flix had decided to shut its doors after five years as a result of the litigation, though the date of the posting was unclear. The site quoted Family Flix founders Richard and Sandra Teraci as making plans to establish their own production company.

CleanFlicks and the others maintained their edited DVDs were legal under fair use guidelines that allow for the use of copyrighted material in criticism, news reporting, parody and other circumstances. The slogan on the CleanFlicks Web site is "It's About Choice." An online listing for Family Flix's offerings on the Web site of the Mormon-based Meridian magazine noted that the content snipped out of its edited videos included all references to "homosexuality, perversion and co-habitation."

The mainstreaming of sophisticated digital editing technologies has fueled the cottage industry of movie sanitizers. CleanFlicks and others purchase an official DVD copy of a film on DVD for each edited version of the title they produce through the use of editing systems and software. The official release disc is included alongside the edited copy in every sale or rental transaction conducted. As such, the companies argued that they had the right on First Amendment and fair use grounds to offer consumers the alternative of an edited version for private viewing, so long as they maintained that "one-to-one" ratio to ensure that copyright holders got their due from the transactions. Matsch disagreed.

"Their business is illegitimate," the judge wrote in his 16-page ruling. "The right to control the content of the copyrighted work ... is the essence of the law of copyright."

The fight began in August 2002 with a pre-emptive legal filing by CleanFlicks against the DGA and 16 prominent directors after it got wind that the guild was preparing a legal case against the company. CleanFlicks sought a court ruling clarifying its right to market the videos on First Amendment grounds. The DGA and directors countersued the following month. After initially staying out of the fray, eight Hollywood studios joined with the directors and the guild in December 2002, filing claims of copyright infringement against CleanFlicks and other companies.

"Whether these films should be edited in a manner that would make them acceptable to more of the public playing on a DVD in a home environment is more than merely a matter of marketing; it is a question of what audience the copyright owner wants to reach," Matsch wrote. "This court is not free to determine the social value of copyrighted works. What is protected are the creator's rights to protect its creation in the form in which it was created."

The studios involved in the suit are MGM, Time Warner, Sony Pictures Entertainment, the Walt Disney Co., DreamWorks, Universal, 20th Century Fox and Paramount Pictures. The directors named in the initial August 2002 filing included Martin Scorsese, Steven Spielberg, Steven Soderbergh, Michael Mann, Robert Altman, Curtis Hanson, Betty Thomas and DGA president Michael Apted.


Apted called Matsch's ruling a vindication for the guild and its members, especially with its clear support for rights of the work's original creator to protect how their film is presented.

"No matter how many disclaimers are put on the film, it still carries the director's name," Apted said. "So we have great passion about protecting our work, which is our signature and brand identification, against unauthorized editing."

Early on, the legal sparring involved Salt Lake City-based ClearPlay, which offers video filtering software that allows for home viewing of cleaned-up versions of Hollywood titles.

ClearPlay offers software programs developed for specific titles that users can run on their computer or ClearPlay's proprietary DVD player along with an official copy of the DVD. With this technology, a nude shot of an actor can be altered to show a silhouette, or profanity can be bleeped out. Because ClearPlay's technology does not involve making an altered DVD copy, it has been shielded from the copyright infringement claims. The debate over movie content filtering activities made its way into Congress, which passed the 2005 Family Movie Act that protects ClearPlay and other software-based filtering companies. Matsch noted that Congress at that time had the opportunity to also carve out legal protections for CleanFlicks and its ilk, but chose not to.

The DGA said in its statement on the ruling it "remains concerned about this exception to copyright protection."

Matsch's opinion could wind up eliminating most of ClearPlay's competition, but company CEO Bill Aho still criticized Matsch's reasoning.

"While it may be good for ClearPlay Inc., it's bad for parents," Aho said. "Moms and dads need all the help they can get to protect their kids, and these companies were providing a valuable service."


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An Indian born scientist in the US is working on developing DVD's which can be coated with a light -sensitive protein and can store up to 50 terabytes (about 50,000 gigabytes) of data.

Professor V Renugopalakrishnan of the Harvard Medical School in Boston has claimed to have developed a layer of protein made from tiny genetically altered microbe proteins which could store enough data to make computer hard disks almost obsolete.

"What this will do eventually is eliminate the need for hard drive memory completely," ABC quoted Prof. Renugopalakrishnan, a BSc in Chemistry from Madras University and PhD in biophysics from Columbia/State University of New York, Buffalo, New York as saying.

The light-activated protein is found in the membrane of a salt marsh microbe Halobacterium salinarum and is also known as bacteriorhodopsin (bR). It captures and stores sunlight to convert it to chemical energy. When light shines on bR, it is converted to a series of intermediate molecules each with a unique shape and colour before returning to its 'ground state'.

Since the intermediates generally only last for hours or days, Prof Renugopalakrishnan and his colleagues modified the DNA that produces bR protein to produce an intermediate that lasts for more than several years. They also engineered the bR protein to make its intermediates more stable at the high temperatures generated by storing terabytes of data.

This, they said, ultimately paved the way for a binary system to store data.

"The ground state could be the zero and any of the intermediates could be the one," he said.

Prof Renugopalakrishnan now opines that the protein layer could also allow DVDs and other external devices to store terabytes of information.

The new protein-based DVD will have advantages over current optical storage devices such as the Blue-ray as well, because the information is stored in proteins that are only a few nanometres across.

"The protein-based DVDs will be able to store at least 20 times more than the Blue-ray and eventually even up to 50,000 gigabytes (about 50 terabytes) of information. You can pack literally thousands and thousands of those proteins on a media like a DVD, a CD or a film or whatever," he said.

The high-capacity storage devices will be essential to the defence, medical and entertainment industries.

"You have a compelling need that is not going to be met with the existing magnetic storage technology," he added.

However, there's a flip side to it also.

"Science can be used and abused. Making large amounts of information so portable on high-capacity removable storage devices will make it easier for information to fall into the wrong hands. Information can be stolen very quickly. One has to have some safeguards there," he added.

The findings were presented at the International Conference on Nanoscience and Nanotechnology in Brisbane this week.

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ABC has held discussions on the use of technology that would disable the fast-forward button on DVRs, according to ABC President of Advertising Sales Mike Shaw, with the primary goal to allow TV commercials to run as intended.

"I would love it if the MSOs, during the deployment of the new DVRs they're putting out there, would disable the fast-forward [button]," Shaw said.

While MSOs risk losing some of their DVR customers if fast-forwarding were blocked, Shaw said the cable operators--who are beefing up their own local ad sales operations--"are in the same business we're in." "They've got to sell ads too," he said. "So if everybody's skipping everybody's ads, that's not a long-term business model for them either."

Shaw also threw cold water on the idea that neutering the fast-forward option would result in a consumer backlash. He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping--and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.

"I'm not so sure that the whole issue really is one of commercial avoidance," Shaw said. "It really is a matter of convenience--so you don't miss your favorite show. And quite frankly, we're just training a new generation of viewers to skip commercials because they can. I'm not sure that the driving reason to get a DVR in the first place is just to skip commercials. I don't fundamentally believe that. People can understand in order to have convenience and on-demand (options), that you can't skip commercials."

Shaw said it's crucial for ABC and networks to hold these discussions with MSOs while DVR penetration is still in its early stages. DVRs are at around 10 percent of U.S. TV households. "It's in our interest and the MSOs' interest to figure out something that works for the two of us," he said.

The frequently outspoken Shaw made his comments Wednesday in a post-upfront interview where he offered up another round of no-nonsense commentary.

Looking back on the protracted upfront, Shaw said he was surprised that competitors at CBS and Fox were so quick to fold the tent and accept buyers' refusals to pay for increased ratings generated from DVR viewing. Shaw had argued earlier in the spring that the ratings jumps--which have reached double-digit percentages for top shows--had value, and he intended to charge for them. He continued that position early in the upfront until it became clear the two other networks weren't willing to hold the line, and had agreed to negotiate on "live" ratings only.

"I'm sure they told their upper management in their two companies why it wasn't a good idea for them to do so," Shaw said. "They and their management must have decided that the same thing we thought was important wasn't important."

Shaw said if he knew he'd be the lone proponent for negotiating on time-shifted ratings, he might have changed course. "Obviously, going back to last February, if I knew nobody else on the entire sell-side of the equation was going to open their mouths besides us, I don't know if we would have gone down the same track," he said.

Some research executives--even at networks with sales departments that acted differently--had argued before the upfront that ads viewed in fast-forward mode generated value for advertisers, since consumers were at least partly exposed to their messages. But Shaw said ABC was only interested in finding a way to receive compensation for un-skipped ads.

ABC's upscale audience, coupled with a strong performance in "A" counties and in leading markets, made his network a must-buy. "If you were looking for those attributes, with the programming on ABC that we deliver, are you going to move those dollars to CBS?" he said. "It doesn't make sense."

No shrinking violet, Shaw is the only sales chief at a major network to speak to the media as part of an upfront postmortem.

As questions fade about whether to negotiate solely on DVR ratings, Shaw said ABC will move aggressively to make deals based on Nielsen's new "commercial ratings," set to be unveiled at the start of the new season. He said ABC was interested in possibly using them as a currency in this upfront, but buyers felt implementing the logistics in such an abbreviated time period wasn't feasible. "We were too late in bringing that to the market for practical reasons," Shaw said. But, he added, "it's going to transform how people buy and plan television."

But Shaw said ABC executives will be fanning out to agencies and advertisers over the next two weeks to present an analysis of commercial ratings data from the last six months, which presents ABC in a favorable light. He added that some scatter business may be written based on the new ratings.


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