[ October 2, 2008; 6:30 pm to 9:30 pm. ] After a highly successful series of events about 'Starting And Growing Your Business', the Bank of Ireland and the County Enterprise Boards are now starting their new season's events. This time the focus is on 'How To Get The Most From Your Business' and there is a new line up of speakers. The first event is in [...]

Only a few years ago I remember starting to develop my business and being frustrated with the lack of broadband coverage in the area I was living in in Ireland, especially as some of the development programmes I was attending required me to download from the Internet large presentations and audio files. In fact one programme [...]

On this week’s PodCamp Ireland podcast one of the subjects we covered was that of why and how you can track the effectiveness of your social media marketing programme. I was interested to see that increasingly marketers in Ireland are moving their marketing budgets online with 56% of them committing over 10% of their overall spend [...]

[ October 28, 2008; 8:00 am to 12:00 pm. ] Did you realise that corporate blogging and business blogging are fundamentally different than personal blogging? Last week I delivered a workshop to a group of corporate blogger's and also reviewed the initial nominations for the IIA Net Visionary Awards including the category of Business Blogger and again it was reinforced that there is a vast [...]

[ September 3, 2008; 7:00 pm to 9:00 pm. ] If you are a female entrepreneur in the Fingal County Enterprise Board region, then you might be interested in joining their thriving Women in Business Network. I am their guest speaker on Tuesday 30 September 2008 and the topic is about how to market on a shoe string budget. The details are as follows: Network: Fingal Women [...]

Tonight possibly the whole of Ireland will be glued to TV3 for the first ever episode of ‘The Apprentice Ireland’. The format is the same as in the UK and the US, but this time the boss is Bill Cullen, Irish entrepreneur who is offering the successful candidate a role working in his organisation for [...]

[ September 25, 2008; 11:00 am to 8:00 pm. ] This is a busy week for events and conferences with PodCamp Ireland being the highlight of the week for me on Saturday 27 September 2008 in Kilkenny, (make sure you book if you have not done so already as it's THE event to attend to mix with new media and social media enthusiasts and early [...]

[ September 24, 2008; 9:30 am to 5:30 pm. ] With the continued increase in mobile phones in Ireland and some consumers opting just for mobile communications rather than a land line, mobile marketing in Ireland is going from strength to strength and is a strategy in your marketing communications programme that certainly needs to be considered. You can find an audio masterclass on an introduction [...]

I just heard from Andy Sernovitz, author and word of mouth marketing expert that he has some scholarships available for his forthcoming programme’s. You can read a previous article about these great word of mouth marketing workshops that I wrote last month HERE - the article includes some great tips for how to use testimonials [...]

This weekend I read a new free report called the ‘Entrepreneurial Emergency’ by Rich Schefren. It will be interesting to see how many of the challenges he talks about will be uncovered in the upcoming Ireland version of ‘ The Apprentice’ with Bill Cullen in the forthcoming weeks. You can access the free report HERE. Some of [...]