So you’ve gotten your AdWords campaign all set up, set your keyword bids high enough that you’re sure you’ll show up on the first page, and you’re ready to show your cool, new internet ads off around the office. You go to Google and search for one of your shiniest keywords, and BAM, there you [...]

My business works with hundreds of small businesses. Over the last few months, we have noticed a change in our clients and a change in our own business as a result. Its not been a drastic “oh my god” type change, but a increasing awareness of expenses and value. Fortunately for us, the web has [...]

I wonder how the branding team at Google sorted through the challenges of this name choice? I guess they figure a little Google-power carries all ships - and they aren’t wrong. However, here are the challenges I see just in a quick glance: 1. They don’t own the domain knol.com. Knol is [...]

If you advertise on Google’s content network, you may want to consider setting some parameters for your content network ad campaigns using the new Demographic Bidding feature. Google rolled out the feature a few months ago, describing it as: …a feature that helps you target your ads to users of a particular age group (such as [...]

One of the advantages of a Pay-Per-Click campaign to a small business owner is the ability to track the results in real time. Your Pay-Per-Click campaign should be an investment, driving leads to your website; to ensure the best results from your pay-per-click campaigns, it is critical that you use your Analytics to determine what [...]

The 19th century department store baron John Wanamaker famously said of his advertising budget, “I know I waste half the money I spend on advertising; the problem is, I don’t know which half.” While these frustrations continue to plague marketers using traditional advertising, many of us are turning to pay-per-click and other online campaigns because [...]

A few weeks ago, we gave you an overview of how Pay Per Click advertising can help small businesses to put their websites to work. To follow up, we have compiled this list of tips for maximizing your Pay Per Click campaigns. Geographic targeting Using the geographic targeting functions in Google AdWords, which is presently the only [...]

Based on our experiences with developing Pay-Per-Click campaigns for our clients and to generate leads for our own business, we’ve compiled the following tips to help you make sure you maximize the return on your advertising investment. Choose the Right Keywords The keyword selection process is probably the most important of all when it comes to [...]

As an e-commerce merchant, you already appreciate the power of search engines like Google to funnel clients to your products. You know that optimizing your site for the search engines can help extend the reach of your sales campaigns to a national or even global audience. Directing search engine traffic to your site through search [...]

So now that you’ve gotten yourself a fantastic website, you’re ready to start stuffing your wallet with the results. If you’re wondering how to get the right customers to your site at the right moment, you might consider starting a pay-per-click campaign. One of the fastest and easiest means of driving prospective clients to your [...]