At first I was puzzled by the concept of an in-store kiosk that allows retailers to sell downloadable content to their customers. I mean really, would you physically go to the store to download music or other digital stuff to your mobile device? It seems illogical to me. Why not just download it directly on [...]

According to panelists speaking at the OMMA Behavioral Conference yesterday, “behavioral marketing” from mobile devices is not yet ripe enough for practical widespread use, but they all concluded that ISP-based behavioral targeting “will not be viable in the near future because of privacy concerns.” The one day conference at hotel Nikko in San Francisco brought to [...]

One of the biggest questions begging to be asked of the mobile marketing industry reared its head this week: Just how far should advertisers push the limit with questionably appropriate content in largely unregulated mobile marketing campaigns? Virgin Mobile, which has a “proud history” of running risqué marketing campaigns to generate attention for its cell phones [...]

Bango, a leading mobile analytics company, recently conducted a survey of 550 mobile website owners to determine the most important mobile metrics through the eyes of the people it matters most to. What they found might be surprising to you. It seems the most important analytical feature when it comes to mobile sites is determining [...]

Luxshmi Investments, a social networking and mobile-based holding company, recently introduced a new marketplace aimed directly at publishers and advertisers of mobile sites. More specifically, the platform targets banner advertising on mobile devices, allowing clients to direct their advertising to specific demographic groups of users. The platform, called AdBid, which is accessible via AdBid.mobi, is [...]

I often toss and turn at night wide-awake contemplating when I will next get my hands on more quantitative research in the area of mobile marketing. Occasionally I bustle about in my own mental mobile marketing meanderings like Sarah Jessica Parker considering her romantic dilemmas on HBO’s Sex and The City. And if you think I’m [...]

The Millennial Generation / Generation Y is known for being civic-minded and also for wanting instant gratification. The perfect blend of these two characteristics resulted in $40,000 donated to the Keep a Child Alive charitable organization through text messaging. During eleven-time Grammy award winner Alicia Keys As I Am concert tour she partnered with the Mobile [...]

This is something I’ve been waiting for a long time; the introduction of MMS search or “mobile visual search” via network carriers here in the US. Finally, the user doesn’t have to do anything special to take advantage of this new mobile search technology. Carriers have begun integrating MMS search into their photo-messaging services, including [...]

A difficult aspect of launching successful mobile campaigns is the fact that it’s hard to build a campaign that works between all devices, carriers, and other variables. Most mobile ad-agencies don’t have the in-house know-how to be able to produce a comprehensive campaign that will reach the masses. Paris-based advertising holding company Publicis Groupe announced [...]

You know how absolutely natural it feels to “Google” something? Well, can you remember how in the not so distant past we didn’t even know what Google was, much less use it as a verb? Frankly, I cannot imagine everyday life without this powerful tool. I predict that in the not so distant future we will [...]