Gary Mattoc (c) 2007 Originally published in SiteProNews, November 19, 2007 What constitutes a good website design? Does it showcase your design prowess? Does it prove what a brilliant graphic designer you are? Does your web design fetch you designing awards? Or does your website design exist to establish a platform for you and your visitors [...]

By Scott Buresh (c) 2007 Medium Blue The future of search is unclear – what is clear is that change is rapidly happening for all of the top Internet search engines. Google as always is the frontrunner for many of these search trends, but even little guys like Ask.com are making waves. In this article, I [...]

By Scott Buresh (c) 2007 Medium Blue The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results – that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement. The company insists that Google Adwords is a [...]

By Scott Buresh, Medium Blue If you own or work with a search engine optimization company, or even if you’re just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion [...]

Each of the following components are critical pieces to a site’s ability to be crawled, indexed, and ranked by search engine spiders. When properly used in the construction of a website, these features give a site/page the best chance of ranking well for targeted keywords. Accessibility An accessible site is one that ensures delivery of its content [...]

Keyword research is critical to the process of SEO. Without this component, your efforts to rank well in the major search engines may be mis-directed to the wrong terms and phrases, resulting in rankings that no one will ever see. The process of keyword research involves several phases: 1. Brainstorming - Thinking of what your customers/potential [...]

By Scott Buresh Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable. Staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. [...]

Carrie Reeder talks about the pros and cons of pay-per-click advertising versus search engine optimization. Find out how PPC and SEO can complement each other in one’s web marketing plan and overall marketing strategy. Pay-Per-Click Advertising & Search Engine Optimization There are pro’s & con’s to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising [...]

Lester Boey talks about how hiring a qualified SEO professional can help your web businesses grow. He also warns that hiring an unqualified or unscrupulous SEO can get your website banned or penalized by the search engines. – Internet Marketing Determines Web Success – Internet marketing is essential to the success of web sites. You can have [...]

Karon Thackston talks about how to write SEO-friendly copy for your website. Find out some of the rules of thumb for creating copy for both your visitors and search engines as well. Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed [...]