It’s been a while since our last blog post here at D+ and we’re hoping that absence has made the heart grow fonder! While we’ve been on hiatus, mountains have been moved and we are beyond excited to share some big news. D+ is moving to new office space this week and as important: [...]

Homeownership comprises one of the largest financial decisions people make.  Green homes seem like a natural fit for consumers because there is so much evidence that shows people care about the environment and want to make smart decisions.  The growth in Organic Foods is a perfect example of people using their dollars to make a [...]

According to a CNW Marketing Research released in July 2007, over 50% of Prius owners bought the vehicle primarily to make a statement about themselves. However, the key to success in the new “green” market is to provide a product that does not sell itself on it’s environmental credentials alone. The quality [...]

People will pay more for healthy products because the are concerned about health and the environment. In a recent poll completed by the London Observer, two out of three people in the UK felt that advertising products as “good for the environment” was just another way to charge more for them. The study went on [...]

Third party information is always helpful in adding validity to your messaging particularly when the information is technical in nature and can be validated using metrics from a trusted source. Energy Companies, for example, will calculate the anticipated savings of an Energy Efficient unit or building, and give you not only the calculation but the [...]

People are interested in the environment but different age groups connect with different messages, and want those messages delivered in different ways. The difficulty in having an environmental product and message at the same time, is that you are trying to sell and educate simultaneously, and that can not only dull the effectiveness of your message, [...]

Our guest blogger this week is Marnie L. Abramson, Principal and Director of Marketing and Public Relations for The Tower Companies. A true “green” expert, Ms. Abramson represents Tower’s green building initiatives by speaking at numerous conferences, trade shows, industry roundtables, and government hearings; focusing specifically on marketing challenges as they relate to the costs [...]

In a highly competitive selling climate the urge to get an ad out the door and get it out FAST is almost overpowering. Whether you’re on the development or sales side the name if the game is moving inventory. Moving it fast. Sadly, this often happens without doing any homework at all on the consumers [...]

One afternoon I’m sitting at my laptop and a new message pops into my inbox. It’s from co-worker, so like any good employee I read said email right away. All I see at first is “LOL.” I scroll down to reveal their e-signature and then a string of email back and forth between them and [...]

Potential pitfalls: While blogging can be rewarding in a number of ways, there are potential pitfalls to avoid. Authenticity is a big buzzword around blogs. Flogs, or fake blogs are a big risk. If you are having your blog ghost written by a pro, be careful. A lack of transparency can hurt your credibility, just look at [...]