I received the sample clips that attach the hang tags to the my line of Silverback undershirts from the Chinese manufacturer about 3 weeks ago. If you look carefully, they made a spelling error in spelling my company name (”APRAREL” instead of APPAREL). I did not find this funny at the time, but I’m somewhat [...]

Well I’m back from the dead…well at least my blog is. I have to admit that the hardest aspect of keeping a blog is to consistently post on a daily, weekly or even a monthly basis. I am making a conscious effort to try and re-invigorate my motivation to post on a daily basis. We’ll [...]

How do woman differ than men in business and as consumers? I have been focusing mainly on male consumers in my effort to understand consumer behavior, but now I want to know more about woman? Knowing your market’s consumer behaviors is vitally important to understanding how to successfully approach it with your product offerings. [...]

I have always wanted to know the general public reaction to the Silverback Apparel logo. In person general reactions have been overwhelmingly positive but what does the online crow have to say. A month and a half has gone by now since I chose the Silverback Apparel logo after a competition between 32 designers and [...]

Yesterday my new toll free number (1-877-7SLV-BAK) has been activated giving my company a central caller switch board. The service I chose was Gotvmail and it give Silverback Apparel a full caller dispatching system for less than $10/month. Not only will it allow me to add lines once employees are hired, it saves me the [...]

Remembering all that has been learned by documenting nuggets of knowledge in this blog has made me realize the great gift ouelletblog.com has given me. I remember every topic that I have ever posted on clearly, where as the heaps of recent information from the past 3 weeks is a state of disarray in my [...]

  If you notice right below the post title of this website I have added a “Share This” and “Digg It” link a while ago to increase traffic and although I have not been very active with my blog in the last week they have proven to be useful in developing traffic. They have allow many [...]

I intended on commenting on the US Dollar’s (USD) acquiescence to the Canadian Dollar (CAD) last Thursday when I received an email from Yahoo!, but I have been too busy to do so. As a result of a the half point drop in interest rates by the US Federal Reserve on Thursday we found for [...]

BEWARE THEY ARE VERY VERY SOPHISTICATED. When I posted the Google Apps: An Office And Email Solution Every Company Should Use 2 days ago I did not think that spam would be a problem. Considering that I average at the moment only 80 users per day I never thought that this would affect me. Well [...]

I came across Millionaire The Film last night and I have to say that I thought it was absolutely hilarious. It’s produced by the Dutch Lottery and definitely has intrigued me with its originality and sex appeal. Flash based choose you own adventure is definitely an underdeveloped concept that could potential work well on various [...]

Today I setup Google Apps on SilverbackApparel.com and I have to say that I have been amazed by Google once again. Google Apps essentially plugs Gmail, Gcalendar, Gtalk, iGoogle and Gdocs into your website and allows you to manage those under you own domain name. I for example am using [Edit: Removed Email Address Because [...]

Note: The views and opinions of Sean Anderson in this guest blog post are not endorsed by OuelletBlog.com, Inc!  I’ve been following the progress of John Chow’s blog (www.johnchow.com) for several months and there’s no arguing that it’s a great resource and a massive success, enriching the pockets of John Chow and his legion of readers alike. That [...]

Writing To Get Your Readers Attention: Key Points Create a strong subject line that is clear and descriptive of the content. Sculpt the message body to make it easily scannable. Make the nuggets of information easy to find. Your introductory paragraph is vital: Your first impression counts for everything. Important information in writing attention grabbing emails and posts. Spending time [...]

I have just come across this amazing tool that everyone who has a website or is thinking of building one should know about. It analyzes just how ideally optimized your website is to promote growth, and how big of a footprint your site has in the online world and returns the results in one cohesive [...]

I have been thinking for a while about the many ways in which I would like to utilize Facebook for marketing and driving traffic to my websites. Driving traffic to this blog is not as big a priority as it is to my Corporate site (silverbackapparel.com) once it is fully operational. So far the two [...]

My two trips to the dentist this week really got me thinking about the differences between the cost of living here in Canada versus down in Nicaragua. The two trips that I made to the dentist (One for my annual X-Rays and the other for a cleaning) cost me $495.99 (221.88 + 274.11) which in [...]

Well it is official! Silverback Apparel now has an official logo. I decided after the design competition that I would run a split test to see which logo would perform the best and here we have it. This logo did 21% better than the other logos in CTR, although they were all very similar [...]

It has been one year to the day since I discovered the amazing county of Nicaragua and I look forward my return very soon. The people and the culture are what makes this such an amazing little country and they are what won me over. During the 8 months I lived here I grew an [...]

The Quick and Painless Guide To Selling The common myth about selling is that selling is difficult. Most people believe this and think that to be successful you need to be an actor change your personality. This is absolutely false and the kinds of people who do are horrible sales people who come across as sleazy, [...]

A fundamental necessity in selling yourself, your ideas, your products, or your services is to have answers to all the questions that the recipient of your sales pitch might ask. Especially obvious question!!! Last night I was solicited by a local politician named Kate Holloway of the Ontario Liberals who is running in the upcoming [...]