Today we received a an email from Yahoo concerning one of our search accounts. Yahoo is going to be implementing keyword changes July 29th 2008. Here’s the email in its entirety: We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will [...]

Apparently Yahoo freaks out after you make a number of changes to your adgroups, and feels that your using to much bandwidth. I got the error below after about 35 text ad changes using their interface. A colleague of mine tried as well and it looks like it actually blocked our network, we’ll [...]

Everyone’s got their opinion in terms of in-house vs outsourcing whether it be search marketing or other services. An article that I read this morning entitled “The Great (And Completely Ridiculous) ‘In - house vs. Outsourced SEM’ Debate” attempts to make the case for outsourcing paid search because in house teams are pretty worthless [...]

The company I work for (Scripps Networks) just announced a deal today with AOL. We’re partnering with them to deliver video clips from some of our top channels through AOL Video. You can check out the new AOL video channels here: HGTV: http://video.aol.com/video-category/hgtv/113525 Food Network: http://video.aol.com/video-category/food-network/113524 DIY Network: http://video.aol.com/video-category/diy/113522 Fine Living Network: http://video.aol.com/video-category/fine-living/113523

Next week SMX Advanced in Seattle begins and I’ll be helping out the folks at Search Engine Roundtable like I have in the past. I’m really looking forward to this show and I’d love to meet as many of you as possible. This time around I won’t be covering as many sessions but [...]

Today we noticed across our accounts that our spend for the day isn’t showing correctly. For example an account that’s normally spent a few thousand dollars today is showing a $2.47 spend. Talked to our Google rep and they said engineering is working on it. So if your seeing odd numbers for [...]

There’s day’s where I feel like I spend my entire day switching between our analytics program and excel looking to achieve optimum ROAS for our paid search campaigns. After a while, numbers seem to just run together so I thought it might be useful to put some of the metrics that I use daily [...]

Will you be in Seattle between June 2-5th this year? If so I will be. In the past I’ve attended the SES (Search Engine Strategies) conferences and while I’ve enjoyed myself, learned some cool things and met a lot of great people, I’m really looking forward to Danny’s SMX Conference. Not to dawg [...]

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Last week I received an email through my contact form about buying links. They referred to it as buying ad space but then asked to buy text links from my homepage, preferably in text and asked for a yearly rate. The company is actually legit, well as legit as you can be when [...]