When thinking of writing another blog post, it’s often about social media, or marketing, or web 2.0. All really big topics, and all with champions and thought leaders in each. But chances are if you come here to my blog, you’re looking for something. I want to give it to you. But today what I’m [...]

We talk a lot about the fabric that is sports and how it is weaved throughout the daily routine of our lives. Whether we like it or not, we all have some type of passing interest in sports and our communities. Either on a local, regional, national, or international level. Face it, if sports didn’t [...]

As we fall forward and 2009 approaches, I was reading a blog post in which the reader talked about her Ah-Ha moment in twitter and I started thinking about what was my “Ah-Ha” moment for 2008. Was it a connection? Was it one of those seminal moments with a client? A conversation? A conference? An [...]

I’m learning as much as you right now. If you are a marketer or an advertiser then you need to be talking with your customers and not at them. We have been talking about that for a while now.  IDC just came out with a report that says that advertisers are failing miserably at communicating [...]

I’ve been thinking a lot about this lately, but… Do marketers have any idea of of the level of pain and frustration and fear that envelopes the people that they are currently marketing to? How are they or you addressing it? What are they or you doing to change yours or their tactics? You cannot market the same [...]

Be a mentor.  this thought occurred to me while watching  a vid on Todd Adrilik’s blog titled, The dumbest generation, don’t trust anyone under 30. While it was a compelling piece about how anyone under 30 might be more inclined to be lazy and check on their social networks and do nothing else- I would [...]

Gavin Degrew has a song that I’m sure you have heard before, if you haven’t, then I suggest you go to Youtube and check it out and listen to it. It’s called, “I don’t wanna be”. Not only is it a good song, but it has a  stanza that you should adopt as your social [...]

Depending on where you are in your social media life cycle, if we are to call it such. Are you just jumping in with no clear plan or strategy? Should you have a strategy? Chris Brogan has a post about what he would do if he started today, but does that apply to you? I guess [...]

Every day I can either get my bad news from the nightly news, the internet, print publications or the radio. In fact, my new job or position is a direct result of what is happening globally, nationally and locally. We all know of all the massive lay-offs and closings, but what of the trickle down to [...]

This first quote actually was found due to a tweet from Chris Brogan and can be attributed to Rachel Rubin who was guest posting on Kyle James’s blog, did you follow that? One of my biggest professional challenges is to find a credible, valuable way to assess the effectiveness of our electronic media. Using Web Analytics and [...]