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Rss Directory > Internet > Marketing > Emerson Direct Marketing Observations


A convergence of marketing, technology and media
 
  Fri, 25 Jul 2008 15:31:44 +0200
I sit here with a heavy heart. I’ve written about Randy Pausch in the past because of my Pittsburgh roots and his lecture that inspired  me, that inspired us. His subsequent book and his appearances on national talk shows about his amazing attitude only made his story and his life that much more incredibly inspiring… and now I hear [...]
  Thu, 24 Jul 2008 19:44:44 +0200
So I was just remarking on how well Twitter performed during the last Twebinar and was also telling someone how I received 25 new followers, and then the next thing you know, I start seeing tweets of people who lost hundreds, thats right hundreds of followers. I lost 40.  If you’re curious as to what [...]
  Thu, 24 Jul 2008 16:31:57 +0200
As if having over 60 ideas, suggestions and observations of what “social media is not” was not enough, I now add an additional 25 responses from Linkedin and Twitter. Social Media is Not 65. Your free answer generator if you run out of inspiration. After receiving this reply I responded that the person could do better than that [...]
Yesterday Twebinar #2 brought it on home. Huh? What I mean is that, though the first one was good, the second one was great! For those of you who are wondering what the hell I’m talking about, this is what a twebinar is and was. The twebinars are a series of  mashups in which Chris Brogan [...]
In the second part of my series of trust in social media, I thought it might be a good thing to mention and highlite 26 people in the social media/marketing space whose thoughts I appreciate and whose knowledge and willingness to share that knowledge I value. I also thought it more important that it should be [...]
Two agencies compete in a head-to-head pitch for a fictitious project based around the film “Casablanca.”  live in front of several hundred people at iMedia’s Entertainment Marketing Summit Doug Schumacher and his badass team at Basement, won the pitch. Here is  the marketing strategy and creative thinking that won them the fictitious gig. Pay attention especially to the social [...]
  Mon, 21 Jul 2008 16:20:13 +0200
I don’t know how much I reference Seth Godin but I guess it’s for good reason. I like what he says about marketing, because he uses a ton of analogies and for me, thats a good thing. I need examples, real world or not, but I need colorful descriptive analogous ways for me to wrap [...]
  Fri, 18 Jul 2008 22:27:45 +0200
This just in: Cats Flocking to new social networking site! In the category of “I have a great idea and I know management will go along with it”, we have the Purina Breeze cat litter social networking site.  Courtesy of Marshall Kilpatrick over at ReadWriteWeb Feel free to shoot me other examples of where Corporate America just did [...]
I had, awhile back, compiled a list of what i thought social media was not. This morning while exchanging tweets, Beth Harte mentioned that Amber Naslund had just dropped a post on what social media isn’t, which led me to thinking: “why don’t we create a list of what social media is not”! There are [...]
  Wed, 16 Jul 2008 21:39:13 +0200
To all of the Twitterati out there, these numbers should not surprise you. According to Compete, Plurk had over 1.6 million visits in June. The percent change from May was 4561% You can go ahead and refer to the below graphic as to the reason for this surge. Things have actually been good lately, not [...]

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