Karrie Pettit goes on-line about local search optimization to discuss enhancing eMarketing efforts, and achieving greater results in internet strategy. During this 10 minute podcast interview, you will learn: - Clearly defining your site geographically - Achieving placement in strategic directories - Expanding user base and reach - Increasing return on investment

Investing in a paid search marketing campaign without a well-designed conversion strategy can greatly diminish your CPA or cost per acquisition. During this 12 minute podcast interview, you will learn: - Successful strategies and goals for paid search - Establish end-to-end reporting to track results - Create compelling landing pages to increase conversion - Simple steps to grow your on-line lead generation strategy

As President and CEO of Bayshore Solutions, Mr. Hourigan has significant experience in the internet services business. During Mr. Hourigans career, he has previously served as President of American Micro Systems, President and CEO of Intol Computers, and President and CEO of Hydrogen Media. Mr. Hourigan has been named one of the top 40 executives under 40 years of age by the Gulf Coast Business Review and the Tampa Bay Business Journal. The Tampa Bay Business Journal also named Mr. Hourigan one of the top 25 Technology leaders along with Florida Trend's 2005 High Tech Company Leaders. During this podcast, Mr. Hourigan will reference the latest research and client case studies in interactive marketing. During the interview, you will hear how web analytics has evolved to drive true competitive advantage as it relates to your website and marketing campaigns.