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The very latest search industry news headlines from the Epiphany media team, updated daily. Social media websites such as YouTube and Facebook have witnessed a significant leap in usage by UK web users in the last 12 months, according to new figures. Statistics from research company Nielsen Online show that the two sites saw the fa
Current models for costing pay-per-click advertising may eventually fall out of favour with marketers, according to one website. Domain Name Wire reports that cost-per-click (CPC) models could be replaced with cost-per-action (CPA) initiativ
Companies should focus on a recent tip given by Google engineer Matt Cutts to USA Today over the role that blogs can play in effective search engine optimisation. This is according to Sage Lewis of Search Engine Watch, who said that there a
Companies should do more to place search engine optimisation (SEO), usability and accessibility at the heart of their web design projects. This is according to Justin James of TechRepublic, who said that those struggling with SEO should plac
Microsoft has confirmed it is to buy semantic search engine Powerset. Following days of speculation over the transaction, Microsoft senior vice-president of search, portal and advertising Satya Nadella revealed in a Live Search blog post tha
New research has revealed that consumers are becoming increasingly irritated by certain types of online ads. Carried out by Opinion Matters for video site HowTo.tv, the study showed that ads featuring loud noises, as well as pop-ups and ads
Companies have been urged to carefully consider the pitfalls of utilising Web 2.0 as a marketing strategy before putting it into practice. Autonomy chief executive Mike Lynch said in the Financial Times that while applications like blogs, so
Adobe has today (July 1st) announced plans to make Flash content more searchable on the web. The software company revealed that it is working with Google and Yahoo! to enhance search engine indexing for Flash pages and applications so that t
People are increasingly turning to the Internet for their television viewing, new research by The Nielsen Company for the Cable amp; Telecommunications Association for Marketing (CTAM) shows. Online television viewers use the net for findin
Websites' marketing potential is not being maximised as they become the subject of a tug-of-war between IT and marketing stakeholders, research for SDLL Tridion has found. SDL Tridion president Erik Aeyelts Averink said that webs
Video-sharing website YouTube is the most visited site in the US, according to online intelligence service Hitwise. YouTube accounted for 75.43 per cent of all US visits in May, up by 26 per cent in the preceding year. In a custom c
Google is to use its AdSense program to test the viability of making advertising revenue from online video. From September, the search giant will deploy video clips - instead of the usual static ads - of a new show from the creator of Family
Yahoo! has revealed its plans for the upcoming Beijing Olympic Games in August. The company will launch a website to provide a wide range of Olympics-related content over the summer, featuring editorials and opinions from former Olympic meda
Success on the web demands that e-retailers listen to the consumer, one industry body has emphasised. The ease of comparing providers and prices on the internet means that a lacklustre approach to customer service could mean online shops los
Natural search listings sent the most iPhone-based traffic to Apple's official site in April, a new report shows. Figures published this week by comScore indicate that 83.5 per cent of iPhone-related click-throughs derived from organic listi
Yahoo!'s recent deal with Google was the best move for the search company, a letter to shareholders has argued. Chief executive Jerry Yang and chairman of the board Roy Bostock claimed in the document released this week that the search adver
Some consumers are significantly more likely to respond to advertising than others, a new report asserts. Viewers who readily connect with content are significantly more disposed to remember seeing an advert, to internalise the message and t
Determining the wrong keywords can be just as important as highlighting the most-effective terms and phrases, search marketing professionals have been advised. A new post on the Yahoo! Search Marketing Blog recommends that advertisers learn
A top engineer at Google has revealed his top five tips for those looking to boost their search engine optimisation. Speaking to USA Today, Matt Cutts said that businesses should focus on inserting relevant keywords likely to be used as sear
UK firms were last week warned that a brash approach to marketing on social networking sites could be detrimental. The Social Media Portal's (SMP's) Tim Gibbon recommended that companies ensure they understand the aims of websites such as Li
Spending on paid search increased in the four weeks following Google's changes to its trademark rules, a new report indicates. Under the new regulations, trademarked terms have been open to bids from companies that do not own them since May
There has been an 18.2 per cent increase in internet advertising revenues since last year, new figures suggest. Statistics from the Internet Advertising Bureau (IAB) indicate that the first quarter of the year has seen revenues 18.2 per cent
Britain could soon be able to buy items online through Microsoft's Live Search cashback scheme, the firm has announced. Brad Goldberg, general manager of the Live Search Business Unit, told Live News that the scheme - which offers cashback t
A new cash investment has valued LinkedIn, the networking website for the business community, at $1 billion ( £512 million). The site's chief executive Dan Nye claims that the site should generate revenues of between $75 million and $100
Search advertising giant Google is set to incorporate page load time into the Quality Score given to keywords. Heather Lane wrote on Inside AdWords that advertisers can improve their Quality Score by working on load time, as landing pages ar
The impact of advertising on video streaming site YouTube could grow as the portal begins to introduce longer videos, a new report observes. Chad Hurley and Steve Chan, founders of the site, are interested in testing the potential of longer
Investment in paid search is the main driver of online advertising expenditure, which is predicted to exceed investment in TV advertising by the end of the year. Paid search is the key factor in the shift from television-based marketing to w
A new research centre in Europe is to be a key part of Microsoft's search business development, the software giant has said. The company has announced the new Search Technology Centre is to open on the continent next year, designed to accele
Marketers should work to demonstrate the effect of viral, video-based marketing campaigns, one industry professional has said. Brian Shin, founder and chief executive officer of Visible Measures, has urged for the effectiveness of viral vide
Yahoo! has formed mobile advertising partnerships with two operators, which will carry graphical marketing campaigns sold and serviced by the search pioneer. New deals with Idea Cellular and Maxis Communications - both of which have recently
Social media marketing is playing a part in the convergence of green concerns with the internet, it has been claimed. Movements such as Al Gore's The We Campaign are utilising online advertising strategies such as viral marketing, video ads
The Google-Yahoo! tie-up could set the stage for the growing prominence of instant messaging in the social networking advertising arena, one analyst has said. As well as enabling the display of Google ads on Yahoo!'s search results, the new
A redesigned MySpace is to incorporate a more efficient search function, it has emerged. The social networking website is to begin the first phase of a global redesign on Wednesday, beginning a process that will integrate a new approach to b
Microsoft, whose negotiations over a Yahoo! takeover reached a dead end last week when the search firm announced an advertising deal with Google, has spoken out against the arrangement. According to sources close to the firm who spoke to Reu
Companies concerned about online brand representation have been advised to take advantage of Google's Alert function. According to E-consultancy, establishing a Google Alert for a company's name can help executives monitor their web reputati
Yahoo! is to let Google position ads alongside its search results under a new deal that has emerged after takeover talks with Microsoft reached an official dead end. Both Microsoft and Yahoo! confirmed that a total acquisition is no longer b
Yahoo!'s head of communities and communications has maintained the company's health and disclosed details of its future plans. Speaking to the BBC, Brad Garlinghouse said that social media would be a key part of the search pioneer's advancem
More Brits are searching for updates on the Euro 2008 competition as the tournament gets into full swing, a new report indicates. According to new Hitwise figures, both sports retailers and Euro 2008 websites are experiencing a boost in traf
A new product testing platform is being introduced by Microsoft in the form of a social networking website. Chris Pratley, general manager of Microsoft's Office Labs, told Computerworld that the initiative, entitled TownSquare, provides news
Numerical data behind the search information accessible through Google Trends is being made available to the public, it has emerged. Reuters reports that the service, which enables the comparison of search data from Google's database, is now
Last year saw a marked increase in the proportion of advertising market expenditure allotted to internet marketing, it has been suggested. Figures released earlier this week by the Advertising Association indicate that advertising spend on i
AOL has revealed that it is launching its Platform-A operations in the European online marketing sector. Platform-A will bring together the work of units Advertising.com, Adtech and buy.at and technological innovations from Quigo, Tacoda and
Internet and software development company Yahoo! has announced an agreement with Acresso Software to offer the Yahoo! Toolbar to over 71,000 organisations. The deal will see the Toolbar bundled into Acresso's InstallShield software as a val
Websites with natural content could boost their rankings and pave the way in the future as other algorithms and systems for searching become available. Dominant engine Google currently searches according to keywords and patterns to find the
Search engine marketers are being warned to prepare as more companies will become concerned with financial results rather than spending money on branding. With the concern over the economic downturn, it is thought that firms may tighten
Computer giants Microsoft sought advice from over 1,200 search-marketing professionals at the Search Marketing Expo in Seattle earlier this week. Kevin Johnson, president of Microsoft's platforms and service division, talked to attendees of
New legislation regulating the way in which advertisers can market online came into effect last month. The Consumer Protection Law will prohibit any false advertising on social media sites and anything that is specifically targeting children
Radian6 is teaming up with video search engine blinkx in a content feed partnership to improve brand monitoring. The deal will give the social media monitoring platform greater access to popular online sharing sites including YouTube, Groupe
A new survey of digital media use has highlighted sports fans as those most likely to view online marketing. The European Interactive Advertising Association (EIAA) poll found that on average sports sites users spend over 13 hours surfing th
The basics of search engine optimisation (SEO) should not be overlooked when looking to improve a site's performance on search engines such as Google, according to the editor of Search Engine Journal. Loren Baker stated that while aspects su
Google has reported higher paid clickthrough rates for April while other leading search engines have posted declines in their performance. Rising 20 per cent compared to April last year, Google's US paid clickthrough rate has now reached its
An internet marketing expert has offered some top tips for companies looking to make the most of their online pay-per-click (PPC) campaigns. Writing for the internet marketing news website Marketing Pilgrim, Ann Stanley says companies often
Marketing professionals are increasingly spending their budgets on interactive platforms such as viral marketing and social media, new research shows. According to a recent survey carried out by the Online Marketing and Media Show (OMMS), ma
Google chairman and chief executive Eric Schmidt has reiterated the opportunities that search engine marketing (SEM) has to offer. In an interview with Faz.net, he explained that SEM will continue to benefit from a variety of new trends, suc
Web developers will be welcomed by Google to the company's biggest conference of its kind this year. Almost 3,000 web developers will gather for a keynote speech and about 100 technical sessions about web application development.
Internet giant Yahoo! has filed a lawsuit against a group of email spammers for trying to con web users into believing they had won a lottery prize. The phishing lawsuit was filed in the US District Court for the Southern District of New un
Viacom's lawsuit against YouTube is a threat to online freedom, according to Google, which bought the video streaming site two years ago. David Eun, vice-president of content partnerships with Google, expressed the firm's intention to take t
Software giant Microsoft took a step back from its rivalry with Google last week as it announced the abandonment of plans to digitise millions of books. The company revealed in a blog post that its would no longer be pursuing a book scan pro
E-commerce growth experienced a six per cent hike between March and April, new figures indicate. According to a report from comScore, e-commerce growth stood at 15 per cent last month, compared to nine per cent the previous month.
Google's Search Quality team is to reveal information about the search giant's page rankings procedures in a series of blog posts. Writing on the Official Google Blog, vice-president of engineering at Search Quality Udi Manber notes that the
Consumers are to be offered cashback on purchases made through Microsoft's search service, it was announced this week. A proportion of any transaction made via the software giant's Live Search is to be refunded, in a reward scheme that seeks
A meeting of Yahoo! shareholders planned for July 3rd has been postponed, it has emerged. The company has not specified a date for the rescheduled annual meeting, but it is thought the firm wants more time to prepare a defence against Carl I
Viral marketing is successful because its effect seems organic, one industry member has said. Initiatives involving the viral distribution of video or other content raise consumer awareness because they do not appear calculated, said Henry P
Advertisers should be looking to target consumers through their mobiles, Microsoft said this week. Speaking at the company's advance08 forum for online advertising leadership, Microsoft's corporate vice-president of mobile services, Brian Ar
Google topped the list of online properties last month, new figures indicate. The latest Media Metrix from comScore show that the company made it to the top of the list for the first time in April, followed by Yahoo! and Microsoft.
A new rich media online strategy sees prime minister Gordon Brown ask the public to answer questions live on YouTube. Prime minister's questions - the half-hour session in which the prime minister takes questions from parliament - can now be
Search engine optimisation strategies should incorporate customer web reviews, a new report suggests. Small and medium-sized businesses in the US are noticing the benefits of reviews, both negative on positive, for increasing search engine r
Attorneys for shareholders in Yahoo! are calling for the release of information regarding Microsoft's $47.5 billion ( £24.2 billion) bid for the search pioneer. The shareholders are alleging that Yahoo! is protecting documents in order t
Apple is in talks with record companies about expanding its ringtone catalogue, a new report suggests. The company currently offers iPhone users the chance to upgrade specific iTunes tracks into ringtones, but this service is not currently a
Property advertisers may soon be able to pay for links on Google Maps, a new report suggests. The feature has integrated a facility which allows users to search for homes for sale in particular areas or around specific postcodes. Re
At the Google conference in Hertfordshire this week, co-founder Sergey Brin was positive about a potential deal with Yahoo!. In a move which the Guardian claimed could indicate Google's possible emergence as a white knight to sav
The legal status of internet downloads remains difficult to determine, one industry commentator has commented. Speaking after an online music provider was sued by nine record labels for infringement of copyright, Ben Camm-Jones highlighted t
Software giant Microsoft has started up talks with Yahoo! over a potential joint venture, new reports suggest. The company revealed this weekend that it was considering alternatives to a full takeover, after the collapse of discussions betwe
Yahoo! and BT have suspended a security feature temporarily after it prevented some BT customers from being able to send emails, it has been reported. According to the Guardian, the measure required messages to display a Yahoo! or BT address
A joined-up approach to web sales and search engine marketing (SEM) could be the key to e-commerce success, one expert has recommended. Neil Jackson, search director at Tamar, commented that the battle between paid search and natural search
The proxy takeover being mounted by Carl Icahn, the billionaire investor with a history of involvement in similar incidents, has awoken Yahoo!'s defences. Investor unrest has been developing in the Yahoo! camp after the company would not acc
The next steps for the development of advertising on social networks should involve educating marketing professionals, Google's co-founder has said. According to Sergey Brin, users and advertisers need to learn and accept the processes invol
Online news is providing a boost to overall audience numbers for current affairs providers in the UK, one expert has commented. Jack Flanagan, comScore's executive vice-president, said that the growing prominence of web news could be a good
Google was reportedly the most popular web property for video streaming in the US in March, with most of the company's share accounted for by YouTube. New figures from comScore suggest that the search giant commanded a 38 per cent share of a
A proxy struggle for Yahoo! could be led by billionaire investor Carl Icahn, new reports suggest. The deadline for nominating a dissident board is today (May 15th) and Mr Icahn, who has a history of involvement in proxy battles, has a slate
A study has revealed that almost half of employees in the UK are not worried about their bosses checking up on them via social networking sites, according to reports. Zinc Research and Dufferin Research compiled the report as part of unders
Wannabe astronauts can explore space without leaving their desks with a new software package from Microsoft. A year after Google integrated a Sky feature into its Google Earth facility, the biggest software manufacturer in the world has deci
The traditional, offline method of purchasing automobile cover may have a rival in the form of the internet. According to new comScore figures, a three per cent rise in the number of car insurance policies purchased on the web has taken plac
Search supremo Google has revealed plans to offer website developers free applications. The company's engineering director, David Glazer, said that the project represented a shift from 'protectionism' to a more open approach in the social ne
Business-to-business (B2B) search marketers should target niche search engines as well as general sites like Google and Yahoo, new advice recommends. Writing on Search Engine Land, Galen De Young notes that leads from specialised search engi
Investors in both Microsoft and Yahoo! are unhappy with the way the aborted takeover talks were handled, a new report claims. Microsoft chief executive Steve Ballmer and his Yahoo! equivalent, Jerry Yang, are facing a backlash from sharehold
Advertising on YouTube is ready to evolve, the video streaming site's owner announced recently. Google, which bought the user-generated broadcasting site two years ago for $1.65 billion ( £846.14 million), admitted in a recent interview
The advertising tie-up trial between Google and Yahoo! worked well, according to Google chiefs. Eric Schmidt, chief executive of Google, said before the company's annual meeting this week that the two-week pilot initiative, which saw the fir
Facebook founder Mark Zuckerberg has been approached by Microsoft about a potential takeover, according to a new report. The software company purchased a $240 billion ( £120 billion) stake in Facebook last October, when the user-generate
Social networking sites can provide businesses with excellent insight into the behaviour and perceptions of their customers but many are missing out on the benefits. This is the conclusion of a new survey by the analytics software provider S
The number of web users visiting the Times Online website has been boosted by the use of search engine optimisation techniques, according to its editor in chief Anna Spackman. Speaking at the Periodical Publishers Association's annual confe
One online travel agency has said that it is pleased with Google's recent decision to reverse its policy on trademark keywords. Earlier this year, the search engine said that it will no longer view trademarks as keyword triggers from April 4
The majority of searches made online in Europe during month made use of Google websites, according to a new report. Statistics compiled by research firm comScore show that Google accounted for nearly eight in ten of the 25 billion searches m
Internet search engine provider Yahoo! has announced a security deal with antivirus and malware protection company McAfee. The deal will see the launch of a beta version of Yahoo! SearchScan, which is being powered by McAfee's award-winning
The hotel website Superbreak has dramatically increased its revenue in the last three years by investing in Search Engine Optimisation (SEO) to up its search results. Improving Superbreak's SEO required a complete overhaul of the company's w
Anti-trust regulators are being consulted over a potential tie-up between Google and Yahoo!, it has emerged. Reuters has revealed that a source close to Google confirmed the final details of a deal have not been finalised. An agreem
DoubleClick, the advertising company purchased by Google earlier this year, is set to integrate with a number of mobile advertising networks. The firm announced the move this week, asserting it would offer greater choice to publishers and he
Steve Ballmer, Microsoft's chief executive, wants to reach a decision on the company's potential purchase of Yahoo! soon. The boss of the world's largest software firm told employees at a meeting this week that the company had three options
Microsoft failed to reach a decision over whether to raise its offer for Yahoo! this week, according to a report. The software giant's board of directors met on Wednesday to mull over whether they would take the company's $41.8 billion ( #16
Social media site Facebook views itself as a service that complements existing friendships, rather than a facility that helps users form new relationships, one expert has said. Rachel Hawkes, co-founder and editor of Social Media Portal, com
Search engine optimisation (SEO) was a factor in the Telegraph's March online traffic boost, an editor with the website said. Edward Roussel, online editor with the Telegraph Media Group, told the Guardian that the 38.7 per cent rise in uniq
Yahoo!'s unenthusiastic response to Microsoft's overtures were not expected by the software giant, according to a new report. Wall Street analyst Scott Kessler, of New York firm Standard amp; Poor, told the Guardian that the software giant
Companies should not be afraid of the consumer tendency to share customer experiences with other users on the web, it has been claimed. Jeffrey Frau, eMarketer senior analyst, says that comments and reviews can be used to companies' advantag
Yahoo! could be facing a proxy fight after letting Microsoft's takeover deadline pass quietly this weekend. Three weeks ago, the software giant's chief executive, Steve Ballmer, told Yahoo! it must accept Microsoft's 31 cents-per-share offer
Websites should enlist the help of search engine optimisation (SEO) companies in their spam reduction strategies, a Google expert in the subject has claimed. Speaking at the Web 2.0 Expo in San Francisco last week, Matt Cutts said that SEO f
A new site redesign from the Daily Mail prioritises user-generated content more than its predecessor, according to one industry news source. Reader comments and blogs have been highlighted by the tabloid in its recent overhaul of its online
The drive to convert blog visits into sales can be boosted by the inclusion of company information in posts, it has been claimed. New advice from Search Engine People asserts that customers who identify with the content of a blog may be dete
Ken Livingstone is the subject of fewer search queries than his rival for the position of London mayor, Boris Johnson, a new report suggests. According to web traffic monitoring service Hitwise, Mr Johnson has maintained a lead in terms of s
The establishment of a broadband universal service obligation (USO) fund could resolve the question of who is to fund improved network infrastructure, one expert claims. Andrew Ferguson, editor of thinkbroadband.com, has said that interested
The earliest stages of website design should be driven by search engine optimisation (SEO), according to new advice. A blog post on Search Engine Watch recommends that companies prioritise SEO from the very beginning of their site overhaul s
Yahoo! has announced prediction-beating third-quarter earnings, but there is said to be little chance of Microsoft raising its offer for the web pioneer. Jerry Yang, the company's co-founder and chief executive, said that the $542.2 million
Small and medium-sized enterprises (SMEs) should ensure their search engine optimisation (SEO) practices do not alienate their customers, one expert has said. Addressing an audience at the Small Business Marketing Unleashed conference, Heath
Small businesses can raise their profile with savvy use of internet marketing strategies, it has been claimed. John De Groot, managing director of Startup Co, said that the advantages of the web extend beyond the ability to sell online for s
New mothers looking for information on the web are most likely to use search engines, a new report indicates. Figures from Prospectiv suggest that 47 per cent of female parents would use search queries to research a product for their baby o
As internet technology has developed, one not-for-profit organisation network observes that it has become easier to work remotely. Business are now able to introduce flexible working initiatives because they have the telecoms and IT capacity
Investment in search engine marketing (SEM) among UK companies is on the up, a new study suggests. Firms are preparing to invest more in both paid search and organic search engine optimisation (SEO) techniques this year, according to researc
The benefits of social networking websites have been acknowledged by the head of a government-sponsored web security group. Tony Neate, the managing director of Get Safe Online, has pointed out that maintaining a cautious approach to online
Web users want to combine e-commerce with personal advice from sales representatives, a new report indicates. Research published in March by Opinion Research Corporation found that 23 per cent of respondents cited being unable to discuss the
Yahoo! and Google have completed a preliminary test for a search ad outsourcing deal, a new report suggests. According to the Wall Street Journal, Yahoo! is closer to a deal that would see its search advertising business outsourced to Google
Blacklisted car insurance comparison site GoCompare.com has used paid search to edge its way back up the Google rankings, a new report claims. According to Hitwise, the website has steadily improved its position for searches on the term 'car
Selling through a website can give small enterprises a sales boost, according to one industry expert. John De Groot, managing director of StartupCo, commented that acquiring a web presence can be a cost-effective way of increasing revenue an
YouTube-owner Google led the growth witnessed by the online video sector in the US in February, a new report shows. Some 81.8 million people viewed content on sites owned by Google during the month, with the average user spending 109 minutes
Children should learn from an early age how to use the internet to their benefit, it has been claimed. The acting general secretary of the National Union of Teachers (NUT), Christine Blower, said that young people should be introduced from a
Google extended its reach into the search sphere in March, according to new figures. A report from comScore indicates that the search giant grew its market share to 59.8 per cent from 59.2 per cent between February and March of this year.
Online marketing strategies that target users based on their web-surfing behaviour must subject to stringent privacy regulations, one expert has said. The Open Rights Group, a non-governmental organisation that aims to raise awareness of iss
Financial services customers are open to next-generation telecoms services, according to a new report. Analysis from comScore discovered that 23 per cent of people would welcome a social networking application that informed them of their acc
Age Concern has called for online marketers to make more of an effort to target older web users. Director-general of the organisation, Gordon Lishman, said that older people have considerable spending power on the web, but compan
Demographic and behavioural targeting by ad networks is growing more sophisticated, a new report indicates. Jeff Hackett, vice-president of comScore, said that ad networks are becoming more efficient at behavioural targeting as they extend t
Marketers risk alienating consumers with misguided paid search campaigns, one commentator warns. Melissa Burdon asserts on Future Now that search strategies need to avoid marketing jargon and speak the same language as their customers.
Competition authorities in the US and Europe could have concerns about a deal between Yahoo! and Google, new reports suggest. As speculation mounts over a possible merger between Microsoft and Yahoo! or an alternative deal that would combine
The new advertising platform being released by Yahoo! is going to transform the industry, the company president has said. Ahead of AMP's launch, Sue Decker claimed on the Yodel Anecdotal blog that the impact is hard to overstate .
Yahoo! is attempting to steer away from a joint-takeover by Microsoft and Rupert Murdoch's News Corporation by merging with AOL, it has emerged. According to reports, Time Warner - which purchased AOL eight years ago on the cusp of the dotco
The health conditions most likely to be queried on the web in February were cancer and pregnancy, a new report has revealed. Figures from comScore have identified that pregnancy was the subject of 8,841 searches over the course of the month,
The Independent has recently seen its online market share expand - and search engine optimisation (SEO) is largely to thank for its growth, claims Hitwise. On his blog for the web traffic monitoring service, Robin Goad asserts that while pai
Websites should ensure they avoid duplicate content for effective search engine optimisation (SEO), a new report advises. A new article in E-consultancy recommends that webmasters copy and paste sections of text into Google to ensure their c
Mozilla's Firefox web browser is gradually increasing its market share, one industry publication has observed. Web User magazine's editor, Ben Camm-Jones, said that while Microsoft's Internet Explorer is unlikely to be usurped any time soon,
Google's decision to allow non-trademark owners to bid for trademarked terms is significant, says Hitwise. From May, the new rules are to be implemented, in a move that brings a system already active in the paid search sphere in the US and C
More than a quarter of all online quotes for vehicle cover were referred by search activity last year, a new report has revealed. According to comScore, the number of car insurance quotes referred by web searches rose by 36 per cent last yea
Search engine marketing campaigns may receive a boost from the measurement of actionable elements , according to one expert. Advertisers need to consider more than just sales figures when mounting their campaigns, recommends Olivi
User-generated content and internet forums are boosting search activity, according to a new report. On the Hitwise blog, Robin Goad asserts that the success currently being enjoyed by the house and garden online industry can be partly linked
Online retailers can boost search engine optimisation (SEO) by adding keywords to URLs, it has been claimed. According to E-consultancy, Marks amp; Spencer's large product range has resulted in long URLs that provide little SEO benefit.
Social networking site MySpace has launched a new music download service where users can purchase their favourite songs, albums and mobile ringtones. MySpace Music will rival Apple's successful iTunes music store, with Universal, Sony BMG an
Search giant Google has announced plans to sell off the Performics division of DoubleClick as part if its integration strategy. Google purchased DoubleClick last month for $3.1 billion and has now received regulatory approval for the acquisi
Just under half of all eight to 17-year olds with internet access have a profile on a social networking site, Britain's telecoms watchdog has stated. A report published this week by Ofcom found that 49 per cent of people in this age range ha
Online retailers should be honest about the drawbacks of their products as well as the benefits, it has been advised. Stoney de Geyter, blogger for Internet Search Engine Database, suggests that sites incorporate product comparison tools int
About one in seven searches conducted on Google suggest its 'UK only' page results option, new figures reveal. Robin Goads writes on his Hitwise blog that about 13.6 per cent of British searches on Google over four weeks during March represe
Lower-income groups are over-represented on controversial online site Miss Bimbo, new figures reveal. Search traffic monitoring service Hitwise has released data revealing that families living on large council estates with low rates of owner
The online ad industry in the US grew by 18.9 per cent last year, new data reveals. While down on the 2006 figure of 35 per cent, the sector's advancement still outpaced all other industry sectors, according to Nielsen Company research.
UK online video traffic has increased by 178 per cent in the last 12 months, according to a new report. On his Hitwise blog, Robin Goad has revealed that the sector expanded significantly last year, dominated by YouTube's US and UK propertie
A new site has been launched by Yahoo! aimed at women between 25 and 34-years-old. Entitled Shine, the new magazine features syndicated content from magazines like Glamour and Good Housekeeping as well as original copy from Yahoo!'s editoria
Users should be taxed by their internet service providers (ISPs) for unlimited access to online music, according to Warner Music Group (WMG). A charge for the ability to download from a database of all available recorded music could be bundl
Paid search can be a good way of countering negative press, suggests a new blog post. According to E-consultancy, companies who utilise paid links to acknowledge customers searching for bad news about their brand could help transform negativ
A sustained approach to online marketing has been described as essential for small and medium-sized enterprises (SMEs). Howard Gerlis of the British Computer Society (BCS) notes that too many SMEs abandon their web projects after the initial
More people are shopping online due to the credit crunch, according to one industry representative. The web's reputation as a haven for bargains has helped the e-commerce sector come to the rescue of those consumers whose options have been r
A growing number of sectors are recognising the benefits that web marketing can offer, a new report claims. New figures from comScore indicate that the automobile industry is investing a growing amount into internet advertising - a trend whi
The Jacques Chirac-pioneered cyber search initiative Quaero is not attempting to usurp Google, a leader of the project has said. Jean-Charles Hourcade, chief technology officer of Thomson, the multimedia company that is leading Quaero, told
American Airlines wants to get to know its customers better, according to a new report. In a bid to do so, MediaPost reveals that the carrier has launched a Facebook widget in order to monitor consumer habits and interactions through viral m
Spending on alternative media could reach $161 billion ( £321 billion) by 2012, according to one forecast. A new report from PQ Media Research asserts that vehicles such as mobile devices, digital out-of-home networks and social networks
Companies looking to enhance their search engine optimisation (SEO) should ensure their title tags are working effectively, a new report asserts. According to a new E-consultancy article, title tags are a key aspect of good quality SEO and s
People are using the internet to enhance their shopping experience even when they make their final purchase on the high street, new research has shown. An investigation by Krillion and the e-tailing group discovered that the internet plays a
Consumer search habits are complemented by the resources offered by product comparison sites, one industry practitioner has claimed. Michael Yang, founder and chief executive officer of US comparison shopping site Become.com, told MediaPost
US web directory enquiries services are achieving increased success through the formation of strategic partnerships, one digital world analyst asserts. A new report from comScore notes that the competitive sector of internet yellow pages (IY
Online retailers can win customers by maximising usability rather than lowering prices, according to a new study. A survey of 5,710 people by consumer watchdog Which? discovered that specialist retailers are among the most successful e-comme
Traditional media companies are increasingly launching tailored ad initiatives in a bid to rival online giants like Google in the web marketing sphere, a new report observes. The latest company to make such a move is Forbes, which the Associ
ITV is hoping that a relaunch of its online video player will make it a serious contender against the BBC's market leading iPlayer. According to the Guardian, a revamped online catch-up facility is to be introduced by the network less than a
Microsoft's pay-per-click ad delivery programme adCenter has announced the launch of a cohesive community online space. The new adCenter community site includes a number of user-generated features, including user profiles, blogs tailored to
The online web audience for news grew last month, new figures suggest. According to comScore, the business/finance category of current affairs witnessed six per cent growth in February, while the general news category saw a two per cent incr
A new partnership has been formed between a leading search engine and an online auditor in a drive to combat click fraud. In the first such deal of its kind, Yahoo! and Click Forensics told the Search Engine Strategies conference in New York
People are moved to make complex purchases online because of the element of control this medium offers, it has been claimed. Phil Gates, marketing director of Glasses Direct, told E-consultancy that the leap of faith required by
The social networking market is divided between two companies that are battling it out for the lead position, it has been claimed. The new Digital World: State of the Internet report from comScore notes that MySpace and Facebook are struggli
The inventor of the world wide web has claimed he would leave an internet service provider (ISP) if it began tracking his activity on the internet. Sir Tim Berners-Lee told the BBC that ISPs should not be able to monitor user habits without
Marketers have been advised to concentrate on writing high quality ads ahead of the upcoming change to the way minimum bids are set. Writing on the Yahoo! Search Marketing Blog, marketing communications manager at Yahoo! Roger Park offers fi
Web marketers are divided about whether blogs are a useful tool for targeting consumers, a recent report observed. An article in Internet Retailer has noted that some companies are attempting to establish relationships with bloggers, despite
About one-third of all videos viewed on the internet in January were on YouTube, a new study has indicated The survey by comScore found that Google sites took a 34.3 per cent share of the market in the first month of 2008, with 96 per cent o
The success of Google has been attributed to two factors by one industry organisation. According to the Internet Advertising Bureau's (IAB) Jack Wallington, the search giant has reached its dominating position through a combination of custom
Methods of searching for video on the internet must be advanced, the leading industry presence has claimed. Phillip Inghelbrecht, head of strategic partner development at YouTube, told delegates at McGraw Hill's Media Summit that the lack of
Broadband penetration in the UK is accelerating the growth of online TV viewing, according to one industry representative. Barak Bar-Cohen, president and chief operations officer with Narrowstep, notes that as more people in Britain acquire
Heavy consumers of internet news are a prize for online marketing professionals, according to a new report. The digital revolution means that more people are consuming news, comScore's latest research indicates - but these people are reporte
Google has purchased DoubleClick for $3.1 billion ( £6.2 billion) after the European Union cleared the deal earlier this week. The deal was finalised on Tuesday March 11th, with Google's acquisition of the web advertising company highlig
Consumers who have located their desired product on two websites for the same price will consider the etailers' security rating, a new report asserts. Sponsored by PayPal and carried out by Jupiter Research, the poll notes that security and
People buying car insurance on the internet are increasingly comfortable with carrying out complicated account management actions in cyberspace, a new report asserts. According to comScore, last year saw a 15 per cent rise in e-servicing, wi
Yahoo! has issued some advice to search marketers ahead of the forthcoming change to the minimum bid system. Over the next few weeks, sponsored search minimum bids are no longer fixed at $10 ( £5) but will follow an auction model, throug
As businesses develop and grow, so should their web presences, according to one industry representative. Dr Adam Le Gresley, head of operations with Technology Means Business, has observed that web development should mirror corporate develop
Comparing singular searches with plural searches can reveal a lot about web users' online shopping intentions, it has been claimed. People who search with terms containing the word 'laptops' are more likely to buy a portable computer than th
Web promotional strategies combining natural and paid search achieve the best results, according to one industry company. Michigan firm Oneupweb told MediaPost that integration is the next big trend that is going to sweep the marketing world
Businesses without a web presence are losing out as the internet cements its position as a fundamental platform for purchase decisions, one industry representative claims. Technology Means Business is the industry standard accreditation for
Bloggers are among marketers' most highly-prized customers, a new report asserts. According to digital world analyst comScore, web users who are heavily involved with the blogosphere influence online sales. Jack Flanagan, executive
Google is no longer allowed to feature images of military installations after the Pentagon deemed its Street View feature a security threat. The authorities clamped down on the search giant after detailed photographs of Fort Sam Houston in S
Google has announced that a new factor is to be incorporated into Quality Score, the search giant's system of determining the relevance of keywords. Writing on the Inside Adwords blog, the company's Vivian remarks that the process will now i
A number of modifications have been applied to Yahoo!'s Add Keywords tool to ease the process of developing a paid search campaign. In a new post on the Yahoo! Search Marketing Blog by Roger Park, marketing communications manager with the co
Claims that Ask.com is to give up its search service to become a female-geared information resource have been rejected by the firm. Reports this week have suggested that the site - formerly known as Ask Jeeves - is to move away from the Goog
If carried out responsibly, search engine optimisation is a positive thing for the internet, according to the head of Google's quality team. Speaking to Wired magazine, Matt Cutts said that SEO is a lot like tweaking a CV if done well.
Online news providers have been urged to acknowledge the ethical challenges they face as the medium shifts further towards the digital sphere. More people are turning to the internet for current affairs information, posing a profound and
Paid search marketers have been advised by Yahoo! to remember the importance of careful budget management. Writing on the Yahoo! Search Marketing Blog, Kastle Waserma, communications manager for the firm's customer solutions department, clai
In contrast to the monopolised general search market, local search has been described as open by one web traffic monitoring service. Hitwise observes that a proliferation of local search providers exists when the market is compared to mainst
Last year saw the US mobile broadband market grow by more than 150 per cent, new figures suggest. The latest report from comScore indicates that the number of American computers accessing the web via mobile broadband leapt by 154 per cent du
Internet users from Britain are more interested in US politicians than British ones, according to new figures. Hitwise statistics reveal that Democratic presidential candidate Barack Obama has received an average of five times as many search
Companies can now incorporate more detailed information about their company into their Yahoo! search results, it has been announced. On the Yahoo! Search Marketing Blog, it is noted that reviews, prices, photos and other consumer-facing info
Young people switch from viewing online content to purchasing items on the web at the age of 14, one industry publication has asserted. Jeffrey Grau, senior analyst with eMarketer, said that there is a jump in web buying at the a
Marketers should adopt a holistic approach to online campaigns, combining search with offline advertising, according to a new study. Research by Engine Ready and reported by eMarketer has revealed that direct access traffic is the most lucra
Marketers looking to harness the potential of social networks have been advised to adopt a value-added rather than intrusive approach. Rachel Hawkes, co-founder and editor of Social Media Portal, said that sensitivity regarding content is cr
A price comparison site has experienced substantial growth since the start of the year, it has been revealed. The latest list of the top 50 web properties in the UK from comScore shows that moneysupermarket.com grew 79 per cent in January.
Marketers pursuing search engine optimisation (SEO) techniques should evaluate their competitors' link building strategies, according to one blog post. Writing on Search Engine Journal, Ann Smarty observes that exploring the ways in which ot
A new social networking aggregator has been described as the Big Brother of social networking by one blog. Writing on Pandia Search Engine News, Phil Bradley observes that new resource Spokeo gathers information on social network
Google searches for 'mother's day' are leading users to a site created by a junior school in Kent, it has emerged. Web traffic monitoring service Hitwise has revealed that the second non-paid link listed on page one of the search is a page d
Search tactics are a crucial weapon in the battle between protestors and their targets, a new report claims. According to the Times, organic search engine optimisation (SEO) can be used by pressure groups and campaigners to divert attention
Now is the time for Britain to act on the provision of high-speed broadband, it has been claimed. A number of issues pertaining to the UK's international position in the broadband market need to be addressed, states Kip Meek, chairman of the
Companies are using futile tactics in their attempts to optimise search engine performance, it has been claimed. Writing for E-consultancy, Patrick Altoft observes that a number of worthless search engine optimisation (SEO) tactics are still
Marketers are now able to exclude more keywords with Yahoo!, the company has announced. On the Yahoo! Search Marketing blog, marketing communications managing director Roger Park notes that the move to extend the number of keywords to be exc
Google is the UK's favourite when it comes to brands, it has emerged. Emerging at the top of a list of 500 businesses, the internet giant topped a Superbrands chart, ahead of the likes of Microsoft and the BBC, Brand Republic reports.
Microsoft's proposed takeover of struggling internet search engine and internet services provider would fail to compete with Google, it has been claimed. At the Interactive Advertising Bureau annual conference yesterday (February 25th) comme
Censorship is not the way to curb pro-anorexa and pro-bulimia websites, it has been claimed. Such sites - known as pro-ana and pro-mia sites - are the subject of debate as National Eating Disorder Awareness Week commences. MP for Ch
Alternative search engine Omgili has launched a new feature combining its own results with Google's. Industry blog Alt Search Engines observes that users of the search tool are now able to view Omgili's results at the same time as well as di
Search terms related to cooking are a prominent driver of traffic to one videopedia website, it has been observed. Web traffic monitoring service Hitwise notes that VideoJug, a site that combines information with rich media content, has clim
As more companies pursue organic search engine optimisation (SEO), differentiators are becoming more important, a new report claims. According to PromotionWorld, when numerous industry players are using the same keywords and phrases to attra
Google's AdSense for video is to be expanded and made available to all sites in its content network, it has been revealed. The search giant has announced that the scheme is to be moved from a YouTube-only trial to a beta programme.
Carers and people with disabilities find it easier to pursue paid employment alongside their duties thanks to widespread broadband penetration in the UK, one expert claims. The availability of cheap broadband has proliferated in the UK in re
Incorporating bad reviews into product pages can be a good marketing tactic, according to a new report. Companies can improve their credibility by showcasing negative as well as positive comments about the items they sell, E-consultancy clai
Yahoo! has witnessed an improvement in the satisfaction levels of its users since launching Search Assist, new figures show. A new blog post on the Yahoo! Search Marketing blog reports that the latest Keynote Customer Experience Study shows
The vast majority of respondents to a recent survey claimed paid search marketing techniques were cost-effective. Research from E-consultancy found that 95 per cent of retailers think paid search is either very or quite
More than 60 per cent of the British population are active internet users, a new report asserts. And this figure could rise to 70 per cent by 2012, according to eMarketer's predictions. Karin von Abrams, senior analyst with eMarkete
News sections can be a good search engine optimisation (SEO) strategy, a new report claims. According to E-consultancy, the most important thing to consider when looking to maximise SEO through industry information feeds is the quality of th
Search engine optimisation (SEO) will be boosted for e-commerce companies that write unique descriptions of their products, according to new advice. An article from sector publication E-consultancy advises that reproducing manufacturer's pro
Colour can be a good way to maximise the search engine optimisation of websites, a new blog post from Yahoo advises. On the Yahoo! Search Marketing blog, it is recommended that web design can be boosted by intelligent use of colour.
Men and women have very different habits when it comes to viewing online videos, the findings of a new study suggest. Research by Nielsen Online discovered that women aged between 18 and 34 accounted for 22 per cent of the viewers of streams
Internet giant AOL has reportedly opened talks with Yahoo! about a deal that could prevent the search engine being acquired by Microsoft. Yahoo! recently turned down a $42 billion ( £21.5 billion) bid from Microsoft, but speculation is g
Google is the online ad provider to use when mounting a multi-lingual campaign, according to one blog post. On the QueiroLatino.com blog, the dating site's co-creator Joe Spector notes that he faced challenges when approaching the market's
Getting on the wrong side of Google has cost one car insurance comparison site dearly, Hitwise observes. On his blog, the web traffic monitoring service's Robin Goad discusses the search giant's 'blacklisting' of GoCompare.com, which has see
Search engine optimisation (SEO) is increasingly attractive to marketers due to its lucrative returns and cost-effective nature, one expert observes. Writing on Marketing Pilgrim, Janet Meiners notes that some 57 per cent of marketers survey
MSN has updated its Live Search crawler with a number of new developments to improve efficiency. Fabrice Canel of the Live Search Crawling Team writes on the Live Search Webmaster Centre Blog that the moves represent a few steps more i
The ability to target particular ages and genders through online ad campaigns could prove lucrative for marketing professionals, it has been claimed. Google recently introduced an option enabling advertisers to focus their display ads on spe
The effectiveness of display advertising may not be accurately measured by click-through rates, a new study warns. While 'heavy-clickers' comprise 50 per cent of all display ad clicks, a report from comScore, Starcom and Tacoda points out th
Search engine Yahoo! has turned down Microsoft's takeover bid, stating that it is not in the interests of the firm or its shareholders to accept. Microsoft bid £22.4 billion pounds for the company, an offer which Yahoo! claims sub
Search engine optimisation (SEO) should be the main aspect of any internet strategy, it has been claimed. Derek Gehl, SEO expert, stated on a Promotion World blog that SEO is one of the most cost-effective but successful techniques in online
Advertisers are continuously looking for new ways to track the success of advertising techniques, reports an E-consultancy blog. It claims that the last click model - where the only marketing channel rewarded is the one that recorded the las
The prospective Yahoo! and Microsoft merger would significantly impact upon search and display advertising, it has been reported. According to DMNews, if the deal goes ahead, the price of keywords may go down and be a positive step for small
Running a pay-per-click campaign is getting tougher every year as the price of keywords rise and more businesses struggle to compete, it has been reported. However Promotion World added that for small firms, pay-per-click is still a cost-eff
Search engine optimisation (SEO) is increasingly important for retailers, reports the Age. Tony Dalton, manager of archery supplies store Abbey Archery, told the Australian newspaper that investing in SEO has led to increased sales.
Search engine optimisation (SEO) differs between Google and Yahoo!, companies have been warned. Commenting on a Promotion World blog, Michael Fleischener, an internet marketing expert, explained that often some websites are rated highly on o
Attaining a good online presence is crucial in the face of a rapidly declining economy, it has been claimed. Terry Corbell, US management consultant, stated in a KOMOTV.com column that taking precautions to ensure a company is marketed |
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