11-year Pepsi veteran Cie Nicholson, known for the launch of Mountain Dew Code Red and national roll out of Sierra Mist, has resigned for personal reasons.

Paperless banking, recycling only actions are expected to catch on in mainstream.

49% of 63-plus consumers feel environmental efforts won't make a difference.

Deal gives motor oil maker worldwide rights for FIFA's soccer events in 2010 and 2014.

Heineken USA import eyes U.S.-born Latino consumers with first English creative to cut into category controlled by light beers from Corona, Amstel.

The commission voted on stricter rules for letting products to appear within programming.

A-B called InBev's $46-billion offer "financially inadequate."

Initial work, likely in the $500,000-$1 mil. range, will break in the fall.

But outlook for fiscal 2009 was lower than analysts had expected.

Potato chip brand dispatches 'Snack Squad' to hand out branded game pieces.

The new joint venture will go after a market currently dominated by Bud Light.

Is the drug giant looking to park its $800 million account with one holding company?

An online video and podcast features Carlos Brito answering questions about cost cutting and other issues.

Frito-Lay's new nut-based snack line, True North, claims not only to be healthy and tasty, but inspirational as well.

Launch includes 30 SKUs of aromas, haircare and styling aids, lip balm, body cleansers and an anti-aging seed oil complex.

Sarah Robb O'Hagan joins PepsiCo division from Nike

BR-111 print effort showcases luxurious flooring

After 11 years at PepsiCo, Delin heads to healthy upstart

W.J. Deutsch expands wine portfolio with equity stake in Ascentia

No. 1 spirits purveyor names Potter CMO

Letters ask leading companies to adhere to marketing guidelines

Craft beer felt ad message was sustainable

The economy and energy are at the top of the list