Botox injections, $620 perfumes in Swarovski crystal bottles and $150 skin creams are still in demand as women refuse to pull back on beauty in down cycles.

General Mills, Kraft have both launched new word-of-mouth marketing programs providing consumers with information about new products, coupons and samples.

'Meals for Two' support focuses on time-pressed 20-something and boomer couples.

Beverage brand spent $25 mil. on ads last year, $15 mil. through July 2008.

Sean Combs shows us 'The Art of Celebration' in his first TV ad for Ciroc.

$50 million campaign tries to distinguish the brew from other light brands.

As budgets tighten, Big Pharma is becoming far less fond of unbranded, educational ads that do not directly impact their brands and potentially help their competition.

Zach Braff serves as the 'Voice of water' in new $45 million-plus campaign positioning filtration systems as a better alternative to bottled water.

Walgreens, CVS and Wal-Mart are putting more energy behind their own exclusive brands to compete with the consumer packaged goods giants.

Financial guru/TV personality puts her two cents into new campaign. 97380

This marks the first big advertising effort behind the brands since their acquisition.

Mediaedge:cia had also contended for the U.S. account.

New ads take aim at General Mills' soup brand's use of MSG.

Wal-Mart, Starbucks, Wyndham Hotels and even eBay are among the companies offering products that come from international family farms deemed eco-friendly.

As consumers look to save money at lunch time, the food giants are focusing their efforts on economical, easy-to-carry meal solutions.

A half-century after Gallo helped introduce wine to the American masses via TV, the vintner is back at it again with its new 'We're All Family'  ad campaign.

Kimberly-Clark and Procter & Gamble battle for a bigger share of the $1 billion tissue category. Both are debuting new campaigns for enhanced products on the same day.

Chloraseptic Allergen Block and Little Remedies will be positioned as drug-free products.

ConAgra's venerable brand hoping country star Womack can get sales singing again.

Betty Crocker, yogurt, cereals grow as more consumers forgo eating out.

WPP shop adds Bacardi Flavors and Bacardi Gold Rum to client roster, which includes Bacardi Superior Rum.

Ads for toilet tissue promise  'luxury you can see and feel.'

Ambiguous FDA rules for online marketing have hamstrung Big Pharma's efforts to take advantage of interactive ads on the Web.

The soup brand has registered strong sales thanks to consumers eating in and desire for healthier products.

Cymbalta, Insulin U-500, Tysabri among those being reviewed following reports of 'adverse events.'

Nascar dads are dead: New data shows unexpected consumer-voter links such as 'oil-filter Democrats,' 'insecticide conservatives' and 'Starbucks liberals.'

First work, tied to Disney's upcoming film Bolt, breaks in November.

All-electric vehicle fleet will be used by brands to market products in 25 markets.

Female passengers on JetBlue flights will get free samples of Great Lash mascara.

Why some labels outside the rag trade are crashing New York's premiere fashion event and why it may be hurting the event.