OMD will retain the U.S. media planning and buying account.

Barbara Lippert critiques an unsinkable Whoopi Goldberg in female incontinence ads.

Skin care brand drops humor in favor of a campaign that takes a more clinical approach.

The sports nutrition beverage brand broke its first TV advertising over the weekend.

The marketer of Nivea and other skin-care products picks Aegis Group's Carat.

Depend, Tena, Poise are on a mission to remove the condition's social stigma.

Previously, the Chicago office of Draftfcb spent 12 years working on the brand.

Soft drink brand to launch phase two of its 'Stay Extraordinary' campaign during the Oscars.

Unilever-owned brand will kick off its largest marketing push during this year's Oscars.

Barbara Lippert critiques a shirtless, shameless, most manly success from Old Spice.

Why the candy brand is making a bigger play in the premium chocolates category.

Personal care brand attempts to spice up its body wash offerings with a new NutriSkin line.

PepsiCo unit joins AT&T, Accenture in terminating sponsorship deals with troubled golfer.

Hummus brand partners with restaurants, launches online quiz in latest push.

Assignment also includes media planning and creative duties on Motrin.

Young & Rubicam, which had handled the three brands, keeps 7Up.

Meanwhile, Amazon.com and FedEx ranked no. 1 and no. 2, respectively, per Millward Brown.

Some consumer packaged-goods marketers are convinced the worst is over. Not everyone is.

Pharma giant looks to consolidate following its merger with Schering-Plough.

How this post-recessionary trend is changing the way General Mills, ConAgra, Campbell, and others, approach marketing.

A recap of Tuesday's Consumer Analyst Group of New York conference.

Brand says consumers have forgotten the antacid drug's main message.

The news that CMO Simon Clift is leaving Unilever is especially worrisome to the CPG giant's agencies.

Packaged goods giant launches recipe site to boost its non-food brands.

The cosmetics giant spent just over $100 million in measured media last year.

CPG maker sends Team USA's mothers to Vancouver, launches campaign dubbed 'Thanks, Mom.'

TV, Web push encourages families to eat more meals together at home.

The ad was seen by an estimated 116.2 million viewers during the game.

Independent shop claims Sally Hansen, La Cross and N.Y.C. New York Color.

Industry experts say Unilever's effort to extend the beauty brand to male consumers was the right move.