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Thu, 10 Jul 2008 21:40:00 +0200 The Sitemasher crew (Phil, Ron, and Nicole) attended the Microsoft Worldwide Partner Conference (WWPC) to discuss Sitemasher's recent entry into the Microsoft Startup Accelerator Program with Microsoft's Emerging Business Team.
Sitemasher was invited to join the Microsoft Startup Accelerator Program as a result of winning the Microsoft Blue Sky Innovation award. The program is designed to accelerate the success of high-potential software startups around the globe by providing access, guidance, and support for the Microsoft platform. Accelerator companies are selected to join the program based on their innovation, high growth potential, funding, platform decision, and strategic importance to Microsoft. Microsoft is really excited to have Sitemasher within the portfolio of high-potential startups, according to Dave Drach, Managing Director of the Emerging Business Team at Microsoft. Because Sitemasher's product portfolio is aligned with Microsoft strategy, there is ample opportunity for partnering, so after discussing business plans with Dave, the crew from Sitemasher moved on to talk to potential partners. As Ron explained, “It's really invigorating to have Microsoft and partners get excited about Sitemasher's mission. It seems like everybody that builds, manages, or owns a website can relate to the problems we're trying to solve. Having that kind of response at an event like this is huge! The Microsoft team and partners were really enthusiastic.” Thu, 26 Jun 2008 17:00:00 +0200  Sitemasher's "Web of Pain" addresses struggles with traditional website design and content management systems.Sitemasher takes a novel approach in debunking the myth that building and managing websites has to be painful by spoofing traditional methods in its comic strip "Web of Pain," officially launched this week. Meet Sam, Ned, Vinny and Zoe, four characters who are in constant conflict trying to get websites built, running, and updated … yesterday! ... replicating an all-too-common scenario that plays itself out in companies worldwide on a regular basis. When he began formulating the idea for the Vancouver start-up company, Phil Calvin, chief technical officer, decided that implementing and owning a website shouldn't have to be so hard, and he set out to solve that dilemma with the Sitemasher product. The comic strip is a way of addressing common frustrations website designers, developers, and owners experience as they spend days, weeks, months, and in some cases years building and maintaining websites. The characters of "Web of Pain" embody the day-to-day obstacles that occur when building and managing websites. "Through our 'Web of Pain' characters, we try to convey the pain of all the individuals involved in the website lifecycle….from the website builder struggling to produce better websites faster and less expensively to website owners trying get the most of their IT investment," said Ron Moravek, chief executive officer. Sitemasher will be updated with new comic strips biweekly with the intent of not only giving people a chuckle when they identify with the four stereotypical characters, but also driving potential customers to Sitemasher's website to try the pre-release version of Sitemasher or simply sign up to receive future comic strips. Asked why Sitemasher went with a subtle marketing approach versus a more traditional style, Nicole Denil, vice president of Sales and Marketing commented, "We wanted to make solving website pain pertinent yet fun. Most people can relate to the pain around building or owning websites, so we wanted to make those pains come to life through our characters." This subtle marketing method has caught on. Microsoft and IBM have taken similar approaches, with their focus less on technology and more on the people who use the products. "With the landscape changing on how people engage in technology, more decision-making power lies in the hands of the people who actually use the software," Denil said. "Not only does our cast of characters act in the strip, but they are now part of the Sitemasher crew … we consult with their personas even while we build our product." The comic feed has different ways for the user to subscribe; via an RSS feed, a comic widget that is embeddable into multiple platforms such as MySpace, Blogger, TypePad, WordPress, iGoogle, LiveJournal, Tagged, Multiply, Freewebs, Netvibes or a widget available via Facebook's application directory. Sitemasher is asking readers to submit real-life web pain stories that could be used for future episodes and they can win prizes. To view or sign up to receive the "Web of Pain" comic, visit www.sitemasher.com/comic/ . The comic strip launch closely follows Sitemasher being chosen by Microsoft for its Blue Sky Innovation , which recognizes leading innovation developed on a Microsoft-based platform. Sitemasher was elected from more than 100 submissions by independent software vendors (ISV) across the country, recognized for its unique SaaS-based delivery model, broad market appeal and its integrated web offering. ISVs were judged on the unique use of technology, the real-life challenge they are solving and the market potential. About Sitemasher Established in 2007, Sitemasher is a SaaS-based platform for building, managing, and optimizing sophisticated websites. Phil Calvin, chief technical officer, began developing Sitemasher in 2005. He was intent on transcending traditional website building platforms and Web content management system (CMS) solutions by providing an integrated, search-engine friendly platform to address the entire website lifecycle. Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Nicole Denil joined Sitemasher from Microsoft Corporation. Eric Carlson became the sole venture capitalist and partner in December. Fri, 06 Jun 2008 15:30:00 +0200  Sitemasher’s skies became brilliant blue today when Microsoft Canada announced the Vancouver-based start-up company as the winner of the inaugural Blue Sky Award recognizing leading innovation developed on the Microsoft-based platform. Sitemasher was elected from more than 100 submissions by independent software vendors (ISV) across the country. “Our winner and finalists were recognized because of their true inspiration in driving innovation forward,” said Mark Relph, vice president of the Developer & Platform Evangelism, Microsoft Canada. “We are thrilled with the response to this award and hope that it helps stimulate many more years of technology innovation in Canada.” Sitemasher Corporation was recognized for its unique SaaS-based delivery model, broad market appeal and its integrated web offering. ISVs were judged on the unique use of technology, the real-life challenge they are solving and the market potential. “Taking our solution to market with Microsoft is very strategic for us,” said Nicole Denil, Sitemasher’s vice president of sales and marketing. Sitemasher Corporation will receive a customized engagement plan including software and business development resources, public awareness, and exposure to additional Microsoft-based resources both in Canada and Redmond. “We are extremely excited about winning this award and look forward to the value it will bring to our business,” said Ron Moravek, CEO, Sitemasher Corporation. “We’re thrilled to be part of Microsoft’s Partner program.” For more information about the award, visit Microsoft's Blue Sky Award Website. Other news about this award posted at: From the Northern Edge of Microsoft: Sitemasher wins inaugural Blue Sky Award: and From the Northen Edge of Microsoft: Announcing The Winner Of The Bluesky Award  About SitemasherEstablished in 2007, Sitemasher is a SaaS-based platform for building, managing, and optimizing sophisticated websites. Phil Calvin, chief technical officer, began developing Sitemasher in 2005. He was intent on transcending traditional website building platforms and Web content management system (CMS) solutions by providing an integrated, search-engine friendly platform to address the entire website lifecycle. Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Nicole Denil joined Sitemasher from Microsoft Corporation. Eric Carlson became the sole venture capitalist and partner in December. Wed, 04 Jun 2008 19:32:00 +0200  Sitemasher was very well received in Beijing. As part of the trade mission headed by Premier Gordon Campbell, Sitemasher attended the Beijing Technology Summit which showcased leading Canadian technology companies from their respective industries.Samson Mow, Sitemasher’s Strategic Alliance Manager presented to an audience of over 120 delegates from China’s high tech sector and government, along with BC government officials. Some of the companies and organizations we met with in Beijing included China Netcom, Baidu, Digital China, and the Internet Society of China. These meetings have led to further discussions which we hope to grow into cooperative endeavors in the near future. Sitemasher was also present for the official opening of the BC Canada Pavilion which is now open until the end of the Beijing 2008 Olympics and serving to introduce the best of BC and Canada to an international audience. Sitemasher would like to thank the BCTIA for organizing this event and the BC Ministry of Economic Development for spearheading this initiative. View more pictures on this event on Sitemasher's Flickr Album. Tue, 03 Jun 2008 15:22:00 +0200 Sitemasher’s skies became brilliant blue today when Microsoft announced it selected the Vancouver-based start-up company as one of three finalists for an independent software vendor (ISV) Innovation Award from a field of approximately 100 candidates. The winner will be announced at Microsoft’s ISV Leadership Summit on Thursday, June 5.
Microsoft Canada’s inaugural Blue Sky Award recognizes significant, exciting, cutting-edge solutions developed on a Microsoft-based platform. The award, open to ISVs yet to achieve Certified or Gold Certified Partners status, was designed to help recognize innovation by creating a forum for leading Canadian software developers to showcase their creativity, contribution, and technology advances. Entrants were judged on the unique use of technology, the real-life challenge they are solving, and the market potential. Microsoft will provide the recipient with a customized engagement plan to support software development, including software and business development resources, public awareness, and exposure to additional Microsoft-based resources both in Canada and Redmond. In developing the award, Microsoft Canada is recognizing innovation by creating a forum for leading Canadian software developers to showcase their outstanding achievements. When introducing the award program in March, a Microsoft Canada Co. spokesman said, “People are the lifeblood of today’s businesses – their passion and ideas have the power to part clouds and create a world of limitless opportunity. The Blue Sky Award is designed to celebrate their innovation and the leading-edge applications they inspire.” For more information on the Blue Sky Award please visit: http://www.microsoft.com/canada/bluesky or click here to view the award information video. Mon, 02 Jun 2008 17:30:00 +0200  Sitemasher is one of many companies sponsoring the first annual Pitchies competition with Fundfindr.Fundfindr is looking for "The Best Business Elevator Pitch." Competitors compete with their elevator pitch videos and pitch pages (executive summaries). With more than $25,000 in sponsorship prizes, this competition runs from June 2 through Oct. 17 . To celebrate and showcase the competitors, judges and sponsors, prizes will be awarded at a Fundfindr event to be held in Vancouver on Thursday, Nov. 6. Entrants will be actively promoted on a dedicated website (http://www.pitchies.com/) as well as exposure on http://www.fundindr.com/, and http://www.fundfindr.tv/. Here's a sneak peek of some of the prizes:
Expert's Pick Judges include:
Read more and enter at http://www.pitchies.com/ Fri, 16 May 2008 18:00:00 +0200  Sitemasher Corporation plans to join other tech industry stakeholders in Beijing next week for the British Columbia Technology Summit, an exclusive program to introduce Canadian companies with Chinese industry partners.The event is sponsored by the British Columbia Technology Industry Association (BCTIA) as part of a Canadian trade mission composed of high-tech companies in the information/communication, clean energy and environmental sectors. The summit, which will take place May 21 to 23, is the second BCTIA program in its International Business Summits series. “Sitemasher wants to hear from other parties interested in partnering and reselling technology in the Asia Pacific region,” said Ron Moravek, chief executive officer. “Samson Mow, our strategic alliance manager, will be on hand for one-on-one meetings in Beijing.” To arrange a meeting, contact Samson from May 19 to 23 in China at 13681887075. Mow will make a presentation May 21, as one of 28 leading Canadian technology firms presenting, along with Verrus Mobile Technologies, Contec Innovations, E-xact Transactions, Threewave Software and Ballard Power Systems – to name a few. The summit will be hosted at the British Columbia Canada Pavilion, for which an opening ceremony will be held May 22. The pavilion, located just outside Tiananmen Square, is intended to help build new relationships and strengthen partnerships between Canada and China, according to a spokeswoman with the BCTIA. “The pavilion positions the province as the pre-eminent economic and cultural crossroads between Asia and North America,” she said, “building on what started at the 2006 Torino Olympic and Paralympic Winter Games, where the British Columbia-Canada Place attracted more than 100,000 visitors.” Sitemasher’s venture to Beijing comes on the heels of a trip to Las Vegas, where the start-up firm was one of 14 exclusive companies featured at Innovation Showcase at Software 2008 in April. The event was described by a trade-show official as “the stage on which the most exciting companies can present their solutions to a top-tier audience of industry leaders.” “We did just that,” said Nicole Denil, Sitemasher’s vice president of sales and marketing. “And we had a captive audience, too. The Sitemasher system is a one-stop-shop for building, managing, and optimizing websites. We had fun showing off this revolutionary new SaaS-based technology.” Sitemasher, with offices in Vancouver, British Columbia and Miami, was formed in August 2007 with six co-founders. Phil Calvin, initial founder and chief technical officer of Sitemasher, began building Sitemasher’s product 18 months prior to the incorporation. Eric Carlson became the sole venture capitalist and partner in December. Calvin’s background includes founding Motivus Software Ltd., a pioneer in the next-generation remote-access marketplace. Motivus was acquired by Citrix Systems Inc. in March 2004 and continues to be a significant component of the Citrix Access Gateway product family. With the Motivus success story under his belt, Calvin turned his entrepreneurial energy toward gathering a talented, experienced executive team from a variety of technology disciplines with a knack for pioneering new concepts to bring his Sitemasher vision to reality. Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Denil joined Sitemasher from Microsoft Corporation. About Sitemasher Sitemasher is a SaaS-based platform that streamlines the lifecycle of building, managing, and optimizing sophisticated websites. For additional information about Sitemasher, contact Nicole Denil at 305-733-4275; or visit http://www.sitemasher.com/ Tue, 13 May 2008 00:19:00 +0200  Sitemasher Corporation will be in Beijing attending the British Columbia Technology Summit May 21 to 23 as part of a Canadian trade mission composed of high-tech companies in the clean energy, environmental, and information/communication sectors. The trade mission is lead by Gordon Campbell, premier of the province of British Columbia.Sitemasher is one of 28 leading Canadian technology firms attending the Beijing summit; other companies in the delegation include: Verrus Mobile Technologies, Contec Innovations, E-xact Transactions, Threewave Software, and Ballard Power Systems. The summit will be hosted at the British Columbia Canada Pavilion, which is situated just outside Tiananmen Square in the Chongwen District on Qianmen Dongdajie. Samson Mow, Sitemasher's strategic alliance manager, will make a presentation May 21. Sitemasher also will attend the official opening ceremony of the British Columbia Canada Pavilion May 22. Sitemasher is seeking parties interested in partnering and reselling technology in the Asia Pacific region. For onsite meetings during the week of the technology summit, contact info@sitemasher.com or phone Samson Mow from May 19 to 23 in China at 13681887075. About the BC-Canada Pavilion The British Columbia-Canada Pavilion builds on BC's Asia-Pacific Initiative, introducing the best of BC and Canada to an international audience. The BC-Canada Pavilion positions the province as the pre-eminent economic and cultural crossroads between Asia and North America. Building on what started at the 2006 Torino Olympic and Paralympic Winter Games, where the British Columbia-Canada Place attracted more than 100,000 visitors, the British Columbia-Canada Pavilion will help build new relationships and strengthen partnerships between Canada and China. Read more about the Pavilion here. Tue, 06 May 2008 00:05:00 +0200 The Interop trade show in Las Vegas, held last week, hosted hundreds of tech vendors. The technology ran the gamut, from SaaS to virtualization, servers to networking gear, marketing to log management to security.
The following is Sitemasher's video with Samson Mow (Sitemasher's Strategic Alliance Manager) from James Maguire's tour of the convention’s booths. He asked various vendors to briefly describe their products or services. In sum, the following pages offer a birds-eye view of the state of today’s IT. To see the other 21 virtual booth videos on Jame's Blog visit: Interop Las Vegas: Take a Virtual Booth Crawl Mon, 05 May 2008 23:19:00 +0200 Sitemasher revealed the public pre-release of its website lifecycle management platform at the prestigious Software 2008 Innovation Showcase in Las Vegas, April 29. Wed, 30 Apr 2008 22:18:00 +0200 Sitemasher's presentation at The Innovation Showcase at Software 2008
Sitemasher announced the public pre-release of its website lifecycle management platform at the prestigious Software 2008 Innovation Showcase in Las Vegas, April 29. Ron Moravek revealed the software to show attendees at 3:45 p.m. April 29 at the Mandalay Bay Convention Center, Las Vegas. Innovation Showcase is co-located with Interop, described by its presenters as the "leading global business technology event of the year." Wed, 30 Apr 2008 00:46:00 +0200 Vancouver, BC April 29, 2008 -- Sitemasher, a SaaS company announces the public pre-release of its website lifecycle management platform at the prestigious Software 2008 Innovation Showcase in Las Vegas, April 29. Sitemasher is a SaaS-based (Software-as-a-Service) platform that streamlines the lifecycle of building, managing, and optimizing sophisticated websites, transcending traditional methods that involve complex coding and integration of disparate components. The Vancouver-based start-up company is one of 14 exclusive software companies selected for the Innovation Showcase at Software 2008 , April 29-30 at the Mandalay Bay Convention Center. "The Innovation Showcase is the stage on which the most exciting companies can present their solutions to a top-tier audience of industry leaders," said an organizer with Software 2008. "This is an excellent venue for us to show the world our revolutionary new product," said Nicole Denil, vice president of sales and marketing for Sitemasher. If the comments of a Sitemasher early adopter are any indicator, response to the pre-release in Las Vegas should be smashing. Robert Salmon, chief executive officer of Independent Consulting Solutions in Bermuda, was effusive with praise. "Sitemasher is new, outside the box and delivers a multi-tier solution: business, technical, and operational," Salmon said. "Business owners can take full control of their website's design and content completely and with more ease than ever before." Salmon said he highly recommends Sitemasher to business stakeholders who don't want to call a developer every time they want a simple change to their website. Phil Calvin, chief technical officer of Sitemasher, began developing the product in summer 2006; and Eric Carlson of Anthem Capital became the sole venture capitalist in 2007. "Anthem Capital is delighted to be a lead investor in Sitemasher," Carlson said. "Sitemasher's web development tool is a quantum leap toward simplifying the website development process." Ron Moravek, chief executive officer, joined the new corporation in August 2007 along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher, both from Electronic Arts, Canada. Eric Dorgelo, vice president of development, joined the team from Rockwell. Denil joined Sitemasher from Microsoft Corporation. Moravek will reveal the software to show attendees on April 29th at 3:45 p.m PDT at the Mandalay Bay Convention Center, Las Vegas. The Innovation Showcase is co-located with Interop, described by its presenters as the "leading global business technology event of the year." Thu, 17 Apr 2008 00:37:00 +0200  Play the game and win one of three iPod prizes and free Sitemasher subscriptions!1st Prize - iPod Touch (16 GB) PLUS 1 year of Sitemasher Basic Free. 2nd Prize - iPod Classic (160 GB) PLUS 6 months of Sitemasher Basic Free. 3rd Prize - iPod Nano (8 GB) PLUS 3 months Sitemasher Basic Free. How? Visit Sitemasher's booth (#3313) at Software 2008 in Las Vegas at the Mandalay Bay Convention Center on April 29th and 30th, 2008 and receive a handout for contest details! This contest is open to all Software 2008 as well as Interop attendees.  Runners-up will be automatically entered into a random draw for one of twenty $25 iTunes gift cards! Play before May 15th 2008 for your chance to win.Sitemasher is a SaaS-based platform that streamlines the lifecycle of building, managing, and optimizing sophisticated websites. Fri, 04 Apr 2008 01:59:00 +0200  Sitemasher, a SaaS company, is one of 14 exclusive software companies selected for the Innovation Showcase at Software 2008 in Las Vegas, a major coup for the start-up technical firm.Vancouver, BC April 7, 2008 -- Sitemasher, a SaaS company, is one of 14 exclusive companies selected for the Innovation Showcase at Software 2008 in Las Vegas April 29-30, a major coup for the start-up technical firm. The company's presentation, delivered by Ron Moravek is on April 29 at 3:45 p.m. PT at the Mandalay Bay Convention Center in Las Vegas. “The Innovation Showcase is the stage on which the most exciting companies can present their solutions to a top-tier audience of industry leaders,” said a Software 2008 spokesman. “With a PR blitz of videos, podcasts and press releases, this year's Innovation Showcase companies will be in an outstanding position to garner attention from key CIOs, software and SI partners and venture capitalists. In addition, 20,000 Interop attendees will have access to the Showcase presentations,” he said. “There’s no better venue for us to showcase our product and services than this event,” said Nicole Denil, vice president of marketing for Sitemasher. “We’re ready to show the world our revolutionary new product.” Phil Calvin, founder and chief technical officer of Sitemasher, began developing a product in summer 2006 that is expected to take the complexity out of building, updating and maintaining websites, Denil said. Eric Carlson of Anthem Capital became the sole venture capitalist in 2007. “Anthem Capital is delighted to be a lead investor in Sitemasher,” Carlson said. “Sitemasher’s web development tool is a quantum leap toward simplifying the website development process. “It is a boon to site developers and owners alike,” he said. “We think the development community will agree in the months and years to come.” “Sitemasher has attracted a talented, experienced executive team from many technology disciplines,” Carlson said. Co-founders include Ron Moravek, chief executive officer, who joined the new corporation in August 2007 from Electronic Arts Canada. Moravek also co-founded Relic Entertainment along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher. Under Moravek’s direction, Sitemasher formed the senior management team with Nicole Denil, vice president of sales and marketing. Denil joined Sitemasher from Microsoft Corporation, where she managed several businesses in Latin America. Denil offers 18 years of experience in international business and a strong history of managing high-growth businesses. Eric Dorgelo, vice president of development, joined the team from Rockwell Software with a successful record of 18 years managing strategy, design and implementation of business-critical software. “The Sitemasher team is fun, motivated, smart and results oriented,” Calvin said. “Great people with a great product in a great space.” Sitemasher is a SaaS-based platform that streamlines the lifecycle of building, managing, and optimizing sophisticated websites. For further information about Sitemasher contact: Nicole Denil 305-733-4275 866-732-9994 e-mail: nicole@sitemasher.com http://www.sitemasher.com/ Thu, 13 Mar 2008 15:34:00 +0100 Sitemasher was one of 14 exclusive companies selected for the Innovation Showcase at Software 2008 in Las Vegas April 29th and 30th. According to Software 2008, "The Innovation Showcase is the stage on which the most exciting companies can present their solutions to a top tier audience of industry leaders." With a PR blitz of videos, podcasts and press releases, this year's Innovation Showcase companies will be in an outstanding position to garner attention from key CIOs, software and SI partners and venture capitalists. In addition, 20,000 Interop attendees will have access to the Showcase presentations!
 Don't miss Sitemasher at Software 2008's Innovation Showcasehttp://www.software2008.com/showcase/ Contact: Nicole Denil, VP Sales and Marketing Sitemasher Corporation 305-733-4275 nicole@sitemasher.com Wed, 12 Mar 2008 04:43:00 +0100  Sitemasher is attending Software 2008: Power to the People Conference and Exhibition in Las Vegas at the Mandalay Bay Convention Center on April 29th and 30th, 2008.Visit Sitemasher representatives at booth 3313 for a demonstration! See for yourself why Sitemasher (http://www.sitemasher.com/) makes creating sophisticated sites simple by taking a fundamentally different approach to creating and managing websites. About Software 2008 Conference: The comfortable equilibrium between software supplier and IT buyer has been shattered. Open Source is now an accepted – and often favored – option to traditional commercial software. Monolithic applications are threatened by SOA. SaaS liberates businesses from software itself. And Enterprise 2.0 tools, such as wikis and social networks, pose a growing challenge for IT. Do not adjust your dial: The revolution has begun. Never before has the future of software been so unclear. Never before have options been so rich. Software 2008 is the one, must-attend event of the year for software industry executives and IT professionals! The format of the conference is conducive to candid discussions of important trends. The agenda and networking opportunities are highly-focused, and software vendors and customers are brought together in one forum. There are numerous rewards for each type of attendee.
Read more about Software 2008 Conference here...Contact: Nicole Denil, VP Sales and Marketing Sitemasher Corporation 305-733-4275 nicole@sitemasher.com Mon, 10 Mar 2008 20:05:00 +0100  TechVibes, a leading online community (with 45,000 members) for technology professionals in Vancouver has included Sitemasher in it's Start-up Index. The Techvibes Start-up Indexes are a monthly ranking of local start-ups based on an average of Alexa and Compete rankings. The criteria for companies to appear on the list:
The Index is intended as a jovial comparison of local companies. Comprehensive traffic data is difficult to obtain, and neither Alexa or Compete’s numbers are perfect; we average them to smooth out bias. Indexes are published on the 15th of each month. Read more on Sitemashers placement for February 2008: http://www.techvibes.com/blog/vancouver-start-up-index-february-2008/ Thu, 28 Feb 2008 18:42:00 +0100 VANCOUVER, British Columbia – Sitemasher Corporation (www.sitemasher.com), with offices in Vancouver, British Columbia and Miami, is hitting the ground running with its executive team and partner investor Eric Carlson of Anthem Capital. Sitemasher was formed in August 2007 with a team of six co-founders. Phil Calvin, initial founder and chief technical officer of Sitemasher, began building Sitemasher 18 months prior to the incorporation. Sitemasher is intent on radically changing the way sophisticated Web sites are built and maintained.
Eric Carlson of Anthem Capital became the sole venture capitalist and partner of Sitemasher in December 2007. In Eric’s words, “Anthem Capital is delighted to be a lead investor in Sitemasher. At Anthem Capital we invest in great people with great products. The sitemasher team is fun, motivated, smart and results oriented. Sitemasher’s web development tool is a quantum leap towards simplifying the web site development process. It is a boon to site developers and owners alike. We think the development community will agree in the months and years to come. So there you have it. Great people with a great product in a great space….so we are in…… with bells on.” Sitemasher has attracted a talented, experienced executive team from many technology disciplines and a knack for pioneering new concepts. Calvin founded Motivus Software Ltd., a pioneer in the next-generation remote-access marketplace. Motivus was acquired by Citrix Systems Inc in March 2004 and continues to be a significant component of the Citrix Access Gateway product family. Ron Moravek, chief executive officer of Sitemasher, joined the new corporation in August 2007 from Electronic Arts Canada, where he was vice president and chief operating officer. Moravek was a co-founder of Relic Entertainment along with Curtis Terry, chief financial officer and chief operating officer for Sitemasher. Terry came from Electronic Arts in September, where he held the position of director of strategic planning. Moravek and Terry each bring more than 19 years of business and financial management to Sitemasher. Under Moravek’s direction, Sitemasher began to form the senior management team with Nicole Denil, vice president of sales and marketing. Denil joins Sitemasher from Microsoft Corporation, where she managed several businesses in Latin America. She brings 18 years of experience in international business and a strong history of managing high-growth businesses. Eric Dorgelo, vice president of development, comes from Rockwell Software with a successful record of 18 years managing strategy, design and implementation of business-critical software. In addition to the executive team, Sitemasher is attracting top talent from the technology community in all disciplines. Meet the management team http://www.sitemasher.com/the-team For additional information about Sitemasher, contact Nicole Denil or visit www.sitemasher.com. Contact: Nicole Denil, VP Sales and Marketing Sitemasher Corporation 305-733-4275 nicole@sitemasher.com Thu, 31 Jan 2008 18:33:00 +0100  During his interview with Fundfindr, Phil Calvin, CTO and founder of Sitemasher Corporation demonstrates Sitemasher Studio. Phil began building the product in the summer of 2006, having recognized the converging nature of Web Applications and the inherent problems with existing Web development solutions. View another Fundfindr interview with Ron Moravek, CEO of Sitemasher here... Thu, 24 Jan 2008 18:06:00 +0100  Sitemasher is listed on the Rocket Recognition Program:VANCOUVER, BC - January 24, 2008 - Rocket Builders today published its "Emerging Rockets" list naming over 50 privately held BC technology companies that are demonstrating great potential, and are clearly "ones to watch" in their respective sectors. Following on the heels of last week's publication of the 2008 "Ready to Rocket" list, which recognizes information technology companies with high revenue growth prospects in 2008, this "Emerging Rockets" list recognizes companies in many technology sectors that, despite great potential for market breakthroughs in 2008, may be a few years away from maximum revenue growth. According to Dave Thomas, Senior Partner at Rocket Builders, "The audience of the Ready to Rocket list have been expressing interest in more sectors and earlier stage companies. The I.T. Sector has always had a large number of companies to choose from, and last year we realized that other sectors were showing similar depth and diversity. Investors, trade officials and channel partners will find value in this new list." For full story, please visit: http://www.readytorocket.com/resources/PR_ER_20080124.html For a detailed listing of the "Emerging Rockets", please visit: http://www.readytorocket.com/lists/2008/emergingrockets_list.html Thu, 17 Jan 2008 19:01:00 +0100 On Thursday January 17, 2008 Fundfindr interviewed Ron Moravek, CEO of Sitemasher.Fundfindr.com features successful entrepreneurs, investors and other stories of interest. Fundfindr is launching its official website (http://www.fundfindr.com/) mid February 2008. Before joining Sitemasher in 2007, Ron Moravek was a co-founder of Relic Entertainment and more recently acted as VP and COO of Electronic Arts Canada. Ron met with Fundfindr reporter, Shannon Kaplun, and revealed his top three tips for entrepreneurs:
View another Fundfindr interview with Phil Calvin, CTO of Sitemasher here. Tue, 25 Dec 2007 21:21:00 +0100 Sitemasher shifts into high gear!
VANCOUVER, British Columbia, Dec. 22, 2007 – Sitemasher Corporation www.sitemasher.com), a start-up based in Vancouver, is revving up into high gear, intent on radically changing the way Web sites are created and maintained. Phil Calvin, founder and chief technical officer, began building the product, Sitemasher, in the summer of 2006. The company was formed in June 2007, and in November opened its doors in Kitsilano with a team of six co-founders. The revolutionary new product is expected to take the complexity out of building, updatingand maintaining powerful Web sites. Sitemasher’s vision is for Web site creators to be able to create very sophisticated sites without programming via its 100 percent browser-based platform that is completely drag-and-drop enabled. Because the ability to manage content is built right into the product, the need for integrating expensive content management systems is eliminated. Sitemasher is hosted as Software as a Service (SaaS), which enables access anywhere and rich collaboration among developers, designers and content owners, and eliminates the need for up-front software and hardware costs. “Creating and maintaining Web sites is too complex today,” said Ron Moravek, chief executive officer of Sitemasher. “Having a custom Web site built to meet your company’s needs is time-consuming and requires many iterations of custom programming. Sitemasher has developed a way to create and update even the most complex Web sites without the need for programming. It’s all about making sophisticated Web sites simple.” “We do this by changing the way Web sites are stored at their very root,” Calvin said, when asked how the new product works. “Sitemasher takes a fundamentally different approach to the underlying storage, separating content, layout, presentation and behavior into distinct, manageable elements that can be arbitrarily manipulated without impacting other elements.” A key to Sitemasher’s business model is the SaaS hosting protocol, which not only relieves the burden of managing complex technology, it also enables companies to pay for their technology as a service versus making a heavy up-front investment. “The fact that the system is hosted in a SaaS environment provides a whole host of business benefits as well as technical benefits such as reliability, scalability and collaboration,” said Nicole Denil, vice president of sales and marketing. “Our entire goal at Sitemasher is to take the technology headaches away. We strive to enable our customers to implement extremely powerful Web sites quickly and easily, so they can maximize their Web IT investment and focus resources on what’s really important – their business.” Sitemasher made its first launch debut, winning the demo contest for its “alpha” technology preview at a Launch Party with a Twist event December 5 at the Republic Bar in Vancouver. Sitemasher struts their stuff at Launch Party For additional information, contact Nicole Denil or visit http://www.sitemasher.com/ Contact: Nicole Denil, VP Sales and Marketing Sitemasher Corporation 305.733.4275 http://www.sitemasher.com Thu, 06 Dec 2007 01:25:00 +0100 Sitemasher makes a debut, demoing its product for the first time at the LAUNCH PARTY WITH A TWIST (http://www.launchpartyhq.com/) event, Wednesday, December 05, 2007 5:00 PM - 9:00 PM at the Republic Bar in Vancouver, BC, Canada.
While Sitemasher has many benefits in design, content management, and maintenance, we will be showing just a few key capabilities at the launch event to highlight just how easy it is to build a website. These capabilities will focus on three key pain points:
About the Team:
Tue, 04 Dec 2007 21:30:00 +0100 June 19, 2008 NextMuffin - Free Content Management System (CMS) from Sitemasher
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