Today (November 19th, 2008) marks the one year anniversary of the Search Engine Panel blog! It has been a busy year for SEP, and in this post we will review the ups and the downs of our inaugural year. And while we are analyzing our current standing, let’s also set some goals for the year [...]

Businesses are generally quite adept in determining who their customers are, thanks to market research. Unfortunately, these customers are usually defined and categorized simplistically with demographic information such as age, income, geographical location, sex, language, household size, education, marital status, etc. These demographics provide a solid starting point for knowing who is in the target [...]

If you have stumbled upon our Resources page sometime in the past six months, you might have noticed “IndexTools,” which is listed in the “Analytics / ROI Tools” section. IndexTools is described there as, Recently acquired by Yahoo (April 2008), IndexTools is a web analytics platform that currently surpasses [Google] Analytics in terms of being integrated [...]

Toolbar PageRanks usually get updated about four times a year, or once every three months. Google surprised most SEOs this month with an early export of PageRanks - the last PR update was in July 2008. With all the rumours floating around about PageRank, be sure that you understand exactly what PR is and isn’t, [...]

According to Reuters, Yahoo has been working hard at a new design for their homepage. This new homepage still hasn’t been rolled out for most web users, and Yahoo states that less 15% of them are being fed the new design. Here’s a screenshot of the new homepage (click to enlarge). At first glance, the “new” [...]

The ever-growing number of people flocking toward the online world, as well as the increasing intensity of Internet usage, have long been in the sights of ambitious advertisers and marketers. Sending the right targeted message to a target audience is important for staying on budget, and emerging technologies are paving the way for more precise [...]

The lights have long been dimming Ask.com’s corner, as the layoffs in March had foreshadowed. More signs of desperation have surfaced last week as Ask began trading in goodwill and relevant search results for a little bit of cash. Sure, companies need to make money, but is their latest decision short-sighted and detrimental to their [...]

Every week I log into my Webmaster Tools account to look out for potential crawling or indexing issues with my sites. Usually, I will also check to see if the newer pages are getting indexed, as well as quickly look over whether any new links have been found. None of these sites are designed for [...]

The biggest news this week is the release of Google’s new web browser, called “Google Chrome.” By some estimates, Google Chrome has already gained 1% of the browser market share in its inaugural unveiling a couple of days ago. This is comparable to Microsoft’s Internet Explorer with about 70% of the market, and Mozilla’s FireFox [...]

Microsoft has released a completely overhauled keyword research tool as part of its latest update to adCenter, enabling advertisers to more efficiently create keyword lists and direct their ad campaigns. Of the different features incorporated in this latest update, the most useful one is probably “Audience Insights,” so we will begin with looking at that. Audience [...]