17 - 18 September 2008 in Düsseldorf/ Germany Online Marketing Düsseldorf is Europe’s leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online marketing and advertising, media and ecommerce. The 2008 show combines a compelling conference program (5,800 attendees) with a high-profile exhibition, and [...]

The Olympic games, brand marketers leveraged the widespread international attention for the Olympic Games to tap into high-running emotions and feelings of national and international unity. With the US in particular, consumers had favorable reactions to those brand messages, and interestingly, had equally favorable reactions to the quirky humor of Lenovo, whose TV advertising was loosely connected to the Games

As online publishers continue to experience growth rates of 20-30% in ad revenue, the race to create new advertising opportunities has left publishers with an excess of inventory which they are selling through ad networks at up to 90% discounts versus direct sales rates.

InPageAds are expanding online inventories and creating new media formats that improve brand recognition and awareness, allowing busy portals to serve inventories they did not have resulting in a larger piece of the advertising pie going to online.

Despite the current economic crisis, the U.S. Internet advertising industry is not experiencing a pull-back in spending. Rather, online advertising continues a fast, if somewhat muted, growth during 2008, as the current situation accelerates the shift of advertising budgets from traditional into new media.

Online Marketing Düsseldorf is Europe's leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online marketing and advertising.

Inflation is affecting consumer spending and advertisers say they will now spend only on media which gives them the highest measurable returns. TV, for instance, grabs the biggest ad pie due to its mass appeal and the ready availability of TRPs, used to assess its returns. Advertisers are increasingly turning to the internet as the [...]

Internet advertising is causing more people to engage with brands than any other media, it has been found. A new study from the Internet Advertising Bureau (IAB) has found that internet marketing drives 40 per cent of activity, while press and television follow in its wake with 31 per cent and 19 per cent respectively. The IAB [...]

THE market for print media remains “very much alive” in the digital age, but newspaper groups need to “take action now” to ensure they’ll thrive in the evolving environment, according to new research by strategy consultants Roland Berger. The consultants dismiss the idea that online advertising will cannibalise print, stressing that while online is the “fastest [...]

Online Marketing Düsseldorf is Europe's leading digital marketing tradeshow and the MUST event of the year for all decision makers and leaders in the area of online marketing and advertising.