You really do learn something new everyday. Apparently, “[m]obile banner ads…produce click-through rates that are ‘exponentially higher than online’ banner ads, where CTR has fallen to about 0.3%; mobile banners produce an overall click-through rate of 2%, even ’slightly higher for entertainment brands.’ Very interesting stuff.  Read the full article here.

Very recently, Punchkick Interactive was asked to create a mobile marketing campaign by a client representing Motel 6. The goal of the campaign was to influence the buying behavior of Hispanics who are traveling on spontaneous road trips. The SMS campaign integrates with traditional radio advertising, and offers travelers a way to sign up for [...]

An new Experian study revealed a number of mobile marketing and text messaging statistics that I have not seen before. The short list is outlined below: By early 2006, thirty countries had exceeded 100% per capita cell phone usage In 2006 there were about 241 million mobile phone users in the United States — or, approximately 80% [...]

We are working on a project for a client that has a very troublesome requirement as part of the custom content management system—the ability to enter ANY image URL into an HTML text field for use within a custom Flash application that we built. This is troublesome because although the client does own the rights to [...]

College@Home created a list of 50 useful iPhone tips for librarians and researchers, and it actually brought up a few points directly related to mobile marketing… 2. Creating a texting service for patron questions. Giving patrons the option of texting in their questions to the library can make it easy for those who prefer to avoid [...]

This is just a quick note for all you mobile marketers out there. A very specific text string in an SMS message will not work on the Palm Treo—regardless of wireless carrier. The issue is as follows. Sending a link WITH “http://” but WITHOUT “www” will not work. For instance, “Visit http://groups.google.com” won’t be delivered. However, [...]

This is very exciting news as I can’t think of a single thing that could more quickly expand the reach of Flash Lite. Sony Ericsson announced today at its Developer World conference plans for a new technology that bridges Adobe Flash Lite and Java ME development platforms. The technology, called Project Capuchin, allows Java ME (formerly known [...]

I just stumbled across a great game on ilovetypography.com called The Rather Difficult Font Game. If you’re a fellow typophile, you should check it out. And, should you have the hardware, there is also an iPhone version to play with as well.

It would seem that WiMAX’s impact on mobile technology in the United States might be closer than we all originally thought. NextWave Wireless Inc. (Nasdaq: WAVE), a global leader of all things WiMAX, announced that it has retained Deutsche Bank and UBS Investment Bank to explore the sale of its extensive spectrum holdings in the United [...]

Four days ago Twitter was just a word that floated around the Web. It meant nothing to me. Well, that’s not 100% true. To me it meant, ‘terrible-waist-of-time—and—a-bad-idea-to-boot.’ That has all changed. Three days ago I visited Twitter.com because I figured that I should at least know what it was before I publicly bashed it—and boy [...]