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Many webmasters I know are absolute fans of affiliate marketing and keep singing praise bout it to who so ever they meet. I agree that affiliate marketing is an essential form of internet advertisement but like any other business, this too does not come without its ups and downs.

Here are some reasons I could state which I personally feel make affiliate marketing so preferable a tool for internet advertising. The first thing that strikes me is that it is cost effective and no investment home based business. (that’s one of the major reasons I prefer affiliate marketing and I believe many of you too.)

Affiliate marketing as such, is a no hassle business where you do not even need to keep inventories. The records are generally maintained by the merchants themselves. It is practically a low risk and high exposure business. You can go global with your affiliate marketing even by maintaining a low budget and low risk factor.

Unlike any other desk job affiliate marketing does not limit your working hours from 9-6. here you are the boss and hence solely responsible for the profit or loss your business makes. Therefore, it depends on the kind of network you have to decide how much time you need to dedicate to your affiliate marketing business.

The latest buzz amongst affiliates these days is the recent wrap up of the Affiliate Marketing summit 2008 West. I could not make it to the summit, but was quite into it and kept track of it from the very beginning.

Mr. Jason Calacanis who was the keynote speaker in summit provided valuable inputs to all the recent happenings in the affiliate marketing network globally. Amongst other discussions that Jason touched upon in his speech was the existence of the good and the bad affiliates. The good affiliates are those who go about the right way and the bad ones are obviously those who do not go about the right way.

What I liked about Jason’s speech in the affiliate marketing summit 2008, was that he was upfront in stating that to some extent the affiliate companies too are to be blamed for such situations. He pointed out that the companies themselves are allowing people to use affiliate network as a platform to mint money, which is a not acceptable.

I personally feel that the main reason for this corrupt upsurge in affiliate marketing is due to the fact that anyone and every one (and I mean it) is now acting as an affiliate. If affiliates too had to undergo a process before they could be certified to use their affiliate network, then such cases I believe could be curbed to a great extent.

This way we would only call upon qualified and genuine people to run their affiliate network and would also be able to keep the pond clean, what Jason was trying to hint at.

SEO Services are being offered widely across the virtual world and it is extremely difficult to state what ethical SEO services are and what the unethical SEO services are. This is a long debate amongst the two set of SEOs who defend their own methods of search engine optimization.

Without going deep into the debate of what it means by ethical and unethical SEO Services, I would rather state a few very simple but ideal (p.s. not ethical) search engine optimization methods which I feel must be followed by every SEO Service provider who claims to be doing justice to his work and to his clients.

The first rule that I always follow in my SEO services fro my clients is to go by the popular statement ‘The Client is always right’. Yes, when I am working on a project and I wish to convey a message across to the public, I do not go by my statement, instead I listen to what my client had to say. If he feels that the message is being conveyed right, then most of the others on the internet too will think the same.

The next rule that I follow is of real importance to me. This rule says ‘Do not be dishonest’. I strictly follow this rule of not being dishonest neither to my client, nor the search engine and neither to myself. If I feel a certain target is unattainable even if I put in a thousand percent effort, I do not hesitate to tell my client the same. No hidden content no unrelated links for my SEO service which might mislead the search engine spiders.

My next SEO Service rule says ‘I am responsible for my actions’. Be it a success or a failure, if it is due to my efforts I am completely responsible for it. If a project does not perform well, I am not going to bale it on the search engines or the poor content of my client’s website. I will take the responsibility of not being able to identify the faults and rectify them.

These are the four golden rules of my business, which have be giving my good response from my clients who have grown to build a trustworthy bond with me and also with the search engine, where I am being able to help my clients succeed.

The first step of e-marketing is selecting your area of expertise from the various internet marketing services that are available online. Internet marketing is a developing concept which is changing its ideas and concepts every time there is a new addition to its tools.

Affiliate marketing, email marketing, search engine marketing, banner advertising, viral marketing are a few of the popularly used internet marketing tools. When it comes to considering an internet marketing service from amongst many, there are few which you should always consider as they are integral to any business online.

A very important internet marketing service for your online business is your website itself. It is your platform, which connects you with your users, tells them about you and how you can help them.

Always remember that your website should be extremely well presented and must contain a lot of information that will be useful to your users. Add stuffs like news, ads, videos, reviews etc. to your website to increase your credibility.

Email marketing too, is of immense importance to any marketer who is just beginning his work. The concept of Emails is understood by most people and is an accepted way of communicating easily. Things that you should remember while you plan using the email marketing concept is to first find a good auto responder for your emails. Opt for one which is easy for you to use and has features that fit your requirement.

Next in queue after email marketing is the search engine optimization of your website. Most web users use the search engine to find a website of their interest. Hence, make sure that your submit your website to top search engines.

Though there are other methods too, through which you can get searched in the internet, but they are generally too long and might take months to process.

SEO services if used in the right manner can take your website to unimaginable heights. A professional SEO service provider generally possesses a strategic approach to search engine practices. If you have handed over your website to a professional SEO service provider you need not worry about the results, it ought to be excellent.

Remember the time when a fancy and creative domain name was enough to pull a website to the top? Those were the days of web 1.0. But the scenario is not the same today. What you need to possess today is a very -very good sense of SEO service in order to rank on the top. And my friends, SEO Services are not as simple as you thought it was.

SEO Services is an ever evolving concept which is varying with every change taking place in the web world. And it is very important that you too, keep changing your SEO techniques as per the requirements in order to keep your SEO services in track with the evolution of the internet.

If you have handed over your SEO services to a second party, you need to be very careful about their expertise and the methodology and techniques they use to optimize your websites. Your SEO expert must have a good understanding of your business and your goals too. Tell him about the kind of audience you are looking to attract to your website.

SEO Services also include incorporating quality back links to your website and submitting your website links at various places in the net including several search engines, web directories, article directories, blogs, forums etc. These will help in providing better exposure to your website, thereby increasing the visibility and performance of your website.

The internet is growing and evolving every day. There are new and advanced technologies that are being introduce to make your online presence better. But the fact is that the internet marketing trends shall never change. There might be additions or subtractions to it but no head over heel change as such.

Whenever I see news of people try to shock the world with statements like the ‘New Face of Internet’, or ‘Not the Same Internet you Knew…’, I get more amused than shocked at their tactics of selling their latest products.

It is true that the web is changing and I believe that it is changing for god, but then I do not agree that it is transforming completely. There might be probable additions or modifications to the existing ones, but they shall NOT convert.

Same is with the Internet Marketing strategies. There might be a few developments in the plans that were followed but the purpose and the prime focus of Internet marketing is rarely going to change. Here are a few things that you always need to remember while you are doing internet marketing for your website. It is not important that you always use the new techniques, what is important is to do it appropriately.

Before you begin your internet business it always helps to find out the need of your product in the market. How useful it is to the internet surfers and what is your niche market.

Another important aspect of Internet marketing is to ensure that your customers find something unique in your product. Something which is not offered by others in the market, or else they would not really come to you.

An online business involves a lot of reading and less of speaking unlike any other offline business. Hence your website content (text and images) should be really appealing to catch the attention of your visitors. Remember, the visitors take long time to come to your site, but might just move away in a whiff. Guys don’t let that happen, right!

Advertise your product well in the internet and Only to people who are willing to buy your product. Build a good relationship with your visitors so that they can trust you in buying from your website.

The main purpose of search engine marketing is to drive valuable traffic to your websites. Writing articles and submitting it on the internet is the hottest technique of traffic inflow. They also help in getting useful inbound links to your website.

All those who are looking for ways to better your search engine ranking, have you heard about Article submission for search engine marketing. If no, let me inform you that it is a simple, easy and free way of search engine marketing that results in better ranking of the websites, higher traffic influx and quality inbound links from other websites.

What you should always remember while submitting articles is to write on relevant topics. Take for instance; you are a software company who wishes to promote his products. You can submit articles on the latest software that are available in the market, the difference in them, which is the best, why and so on. You always need to give people more than what they already have.

Search engine marketing always deals with some or the other kind of keywords sets, since the search engines only focus on keywords. Thus, stuff your articles with keywords too. But hey, do not over do it guys, that the reader gets irritated and moves away.

If you are willing to write for SEO purposes, I suggest you write two different sets one for your website and the other for the thousands of web directories that are available online. Use articles liberally to help boost your search engine marketing strategy, it is an easy, simple and the cheap method of marketing your website.

Organic Search is the first ever SEO service of the search engines, even before they evolved into PPCs and paid inclusions. Though many say that Organic search has now become obsolete, the fact is that 9 out of 10 commercial purchases online are found through organic searches.

Organic search is the free search that the search engines offer based on keywords. The Organic SEO service can be described as a search that returns relevant results by indexing pages from the web, based on their related content and keywords.

The organic search is also called the "pure" or "natural search" as there is no piracy of any sort in these searches. I always prefer the organic SEO service rather than the paid ones that are I believe could be slightly manipulated considering that they provide business to the search engines.

For all those who feel that the organic searches are now being replaced by the paid searches, here is some interesting piece of news. The latest buzz in the air is that most established organizations are now vouching on the Organic SEO Services in order to build a powerful brand for themselves.

And why should they not make use of this? After all people rely on it more than they do on other SEO services and moreover it is free!! Organic Search shall never get obsolete guys, just keep making use of it to find relevant search and to optimize your website on the internet.

Well I am back with all the latest, juicy bits of information on the Microsoft-Yahoo! deal. While we were having fun on the weekend, both these companies were busy chalking out their strategy. And with the next move, this is what the chess board looks like- Yahoo! has decided to prolong this takeover bid.

For all you people who thought that Yahoo! would give in without a fight are in for a surprise.Yahoo's board has declared that Microsoft’s $44.6 billion offer “massively undervalues" the company. According to a report in The Wall Street Journal, Yahoo is planning to turn down Microsoft's offer.

Even though I may not know what is going on in their boardroom, but one thing is as clear as crystal-Yahoo is aiming at milking as much as they can from this deal. Yahoo! has given an indication that it might consider the offer if Microsoft is ready to shell out at least $40 a share. Such a settlement would increase the worth of Microsoft's original cash-and-stock bid by more than $12 billion.

Microsoft on its part is hesitant to launch a proxy fight to push out Yahoo's board. A fight could increase the probability of major Yahoo employees leaving the company. Their endeavor appears to seamlessly blend the 2 companies.

Now the question that plagues everyone’s mind is how far Microsoft will go to get Yahoo! in its kitty. Microsoft has $21 billion in cash and Chris Liddell; the chief financial officer disclosed last week that Microsoft may have to borrow money to raise some amount of the cash needed to finance the deal.

To me this latest move is nothing but typical merger-and-acquisition maneuver. Only time will tell if this deal turns out to be a hostile takeover in the end.
Almost a year after it was publicized the new human search engine Wikia Search is finally out at http://alpha.search.wikia.com/ . Hyped tremendously by Jimmy Wales, the founder of Wikipedia, this new human powered search engine is believed to take on Google too. (Though I personally do not feel it is that powerful)

Wikia Search is based on the open source Nutch software which contains an index of web pages created by Grub (a company Wikia acquired last year). The search results at present are very meager and do not provide satisfactory answers. I believe the team really needs to work much harder behind the screens to really show some quality in these searches.

Also, not much of a human element is visible on the search engine at present. What users at present can do is add keywords to their profile - things that they are interested in, and would like to share resources with. When a search is conducted by anyone on those keywords, the user’s picture will appear in the right hand column. Much later when things will be smoother (hopefully) the user will be able to edit and improve results for searches they are interested in. Adding to this, Wikia search also allows users to contribute a “mini-article” on any topic that shall appear at the top of search results for queries posted by any person.

Wikia Search also acts as a social network where a user's profile includes basic things like photos, adding friends, interests and skills. Wikia Search profiles also have an activity stream (similar to facebook).

For all those who have been under clouds as to how the human powered search engine shall be able to rule out the leader in search engines, Google.Inc will have to wait for some more time until there are some miraculous changes in the existing form of Wikia Search.

A recent online survey reports that B2B companies are planning to increase their Internet marketing budgets for the year 2008. Given the tremendous impact of this marketing medium, more and more businesses are now planning to venture into it in full flow.

More than 60% of B2B entrepreneurs are planning to get into more number of ad categories; just an attempt to cater to diverse range of audiences. About 30% are planning to leave their budgets where they are, and only 10% want to decrease the allocated share.

The survey also revealed that most of the entrepreneurs (a good 62%) will be using the web mainly for customer acquisition. The rest 19% and 11% are aiming at increasing brand awareness and customer retention respectively.

And, this one's for service providers. More than 74% businesses are planning to spend their money on website development services. Email marketing (70%) and search engine marketing (64%) come next in the list.

Social networking, which was a 'hot' proposition all through the year 2007, is being sidelined by other forms of social media like online video, webcasting, etc. It would not be wrong to say that the age of Web 2.0 is just round the corner!
The tragic death of 13-year-old Megan Meier has shaken the online community. The American teenage girl recently committed suicide; reportedly because she was being harassed through her MySpace account.

Megan's mother, Tina Meier, has called for strict action from the cyber law makers world over. She recommends criminalisation of such behaviour; and is getting tremendous support from web users, who are now voicing similar concerns.

There have been quite a few cases of harassment and bullying, especially involving teenagers. (I have even written a post on the same!). Most of the victims of such harassment usually go through tremendous mental stress, mainly because they are impressionable at this age.

Megan's act simply proves she was completely fed up of what was being written about her. And unfortunately, this is something that can happen to any one of us; anywhere. It is quite convenient for bullies to create an account in any of the social networking sites and write whatever they want, about whoever they want.

It is time Internet legislators step forward and come up with laws against stalking, harassment and child endangerment online. Some concrete action in this regard is expected by early next year.

Online reports claim that lawmakers in the US might actually make it a misdemeanour to misrepresent one's identity on the web, especially when you are sending messages to someone. In fact, there are reports that a bill on banning online harassment might be on the cards.

As a regular user of the World Wide Web, I too have the same concern. Youngsters, especially, should not be targeted in such a way that they are incited to do something drastic.
Search engine giant, Google, has recently announced the launch of its publishing platform. To be known as Knol (as in a unit of 'knowledge'), this platform will function on the lines of Wikipedia and Maholo – two of the most popular knowledge banks online.

Web users can create topics and write content on anything and everything that interests them. They can also use various tools to interlink articles and content on the website.

However, unlike sites like Wikipedia, Knol will give absolute power to its authors. It will actually acknowledge the source of a write-up's origin by highlighting its author. Therefore, as a contributor, you can make a name for yourself in through Google.

Users will not have the rights to edit articles posted online. They can only submit their suggestions to the original author for approval. Google itself will not indulge in editing or advocating the posted content.

Eventually, authors will also be able to monetise their content by using Google's contextual advertising programmes. This will motivate more web users to put forward their contributions for Knol. The lure of getting a 'byline' with your write-up will involve a huge number of people in this project.

Although experts insist that giving absolute power in the hands of authors will ruin Google's chances of competing with similar platforms, the company thinks otherwise. In fact, the search engine company is of the view that it will help online users make better use of web content.
A recent survey has revealed that more than half of the global online population has looked up themselves or someone else they know on the World Wide Web. Interestingly, about 47% of Internet users have searched information on themselves.

Almost 36% of the respondents said they look up for people with whom they have lost touch over the years – these people can be from their school, college, office or neighbourhood. About 9% people revealed that they often use the Internet to dig up information about the person they are dating.

Contrary to over-publicised security fears, almost 60% of the respondents said they had no issues concerning the amount of info available on the web about them. In fact, they look forward to sharing their lives with friends and even strangers.

Web 2.0 sites like Facebook, YouTube, Flickr, MySpace, etc. are actually giving them the platform to network with like-minded people all over the world. Users are increasingly choosing to share personal data like videos, photographs, phone numbers, email ids, favourites, etc. over the Internet.

This free sharing of information is giving nightmares to web security vendors and privacy advocates who feel it will lead to trouble in the long run. According to them, there is no clarity over who uses this personal data and how is the exchange controlled.

Certain users, on their part, do take security measures like limited access. By and large, the online community seems hooked to the idea of search and share.
Invariably the most-awaited report for online businesses world over, the Google Zeitgeist is a marketer's 'trends manual'. Released annually by search engine giant Google, this report gives a highly accurate and detailed insight into the world of search queries.

With the release of the 2007 edition of Google Zeitgeist, businesses now have a fair idea of what sells in the online marketplace. At least they now know what their niche audience is searching for.

As per the report, Apple's iPhone is the fastest-rising global search term. It is followed by online community Badoo and social networking website Facebook. As far as Google News is concerned, showbiz easily takes the cake for being the most searched-for industry. Terms like American Idol, YouTube, 2007 Cricket World Cup, Britney Spears, etc. have dominated search engines.

Surprisingly, unlike Yahoo, none of the top searches on Google are related to environmental issues. Quite a glaring omission indeed! Interestingly, Google Zeitgeist reveals that the search engine is 'philosophising' big time. Users have posted millions of search queries seeking answers to their questions. Guess Google has taken the journalistic principle of 'Five Ws and One H' a little too seriously!

Overall, it will not be wrong to say that the Google Zeitgeist report lives up to its name. It actually reveals the spirit of today's web users and the kind of issues that interest them. Marketers, it is time to give your prospects due respect.
A web security firm in the US has recently published reports stating that nearly 95 percent of emails sent in the year 2007 were 'spam mails'. And, expectedly, this form of junk advertising is loathed by recipients of such mails.

Despite the government's constant efforts in restricting the flow of unwanted messages, the amount of junk email is just growing every year. Sanctioned penalties for spammers has also not been able to check this nuisance.

And, the worst part is, spammers' identities are not traceable, as they use other people's websites or computers to send junk messages to online users.

The World Wide Web is encountering a 'spam war' between spammers and security vendors, with the latter voicing the need for round-the-clock defense operations to monitor such activities.

This new high in email junking will cost the web very dear, as most of its users are put off by this constant invasion of their inboxes. The report clearly states that more than anything else, recipients find it highly irritating. Whether this menace will be controlled or not, only time will tell.
It is profit-making time again for users of YouTube. The highly-popular video-sharing web community has launched its Partner Program which allows the site's most prolific users to get a share of the its advertising revenue.

Users have the option of picking the videos that they want to be displayed alongside adverts. Thus, they will have the chance of earning a part of the revenues generated by these corresponding ads.

YouTube has invited applications from its users living in Canada and the US. The scheme is all set to cater to the international market soon. After receiving applications, YouTube will pick its most dedicated community members who have been uploading original content and have managed to build a significant audience on the site.

Users who have consistently complied with the website's terms of use stand a good chance at being selected for the profit scheme. The Partner Program works on a non-exclusive agreement, allowing users to post their videos elsewhere even if they become a partner with YouTube.

Although the amount of profit payable has not been made public as yet, for users, something is definitely better than anything.
In the next few weeks, a few airlines in Europe and the United States will begin testing what is touted to be the heralding of yet another new era in the World Wide Web. The concept of Airborne Internet is getting closer to reality with each passing day now.

Millions of travelers preparing to go on vacations this Christmas will get a first-hand experience of a new generation of on-board email and text messaging services. You can avail these in-flight services with the help of your cellphones or portable devices.

By 2008, most American and European airlines plan to roll out the technology across most of their fleets. As of now, a few airlines like JetBlue Airways, American Airlines, Virgin America, Alaska Airlines, Air France-KLM, BMI, TAP, Ryanair, etc., are providing this service either free or at a nominal price.

Even though many international airlines have been offering this service in their flights, it is now all set to take off commercially. Interestingly, flyers might also get the chance of making phone calls over the Internet.

Experts insist issues like air safety and communication regulators should be taken into consideration before airlines jump into this bandwagon, in lure of increased market value. As far as flyers are concerned, it is a case of the more, the better!
Christmas is set to bring in windfalls for web businesses world over. Since November end, online shoppers have been logging on to the Internet in unprecedented numbers and e-sales are touted to touch the magic figures of £7.4 billion by Christmas. This figure is a whopping 106 percent up from the sales figures of December 2006.

According to online statistics, the total amount of online sales is expected to touch £53 billion. About 62 percent people in the UK are using the web to shop for Christmas. With broadband making its way to more than 15.5 million households in the country, evening time is the highly profitable for businesses. This is because most shoppers prefer to use the web after office hours, in the comfort of their homes.

The decrease in security fears related to e-shopping has also contributed to this upsurge in sales. People are not very wary of trading online and are increasingly becoming familiar with using their credit cards without any trouble. Amazon, Play.com, Dell and Apple are reaping the biggest share of benefits from this shopping frenzy.

Happy shopping to all of us!!!
Christmas is set to bring in windfalls for web businesses world over. Since November end, online shoppers have been logging on to the Internet in unprecedented numbers and e-sales are touted to touch the magic figures of £7.4 billion by Christmas. This figure is a whopping 106 percent up from the sales figures of December 2006.

According to online statistics, the total amount of online sales is expected to touch £53 billion. About 62 percent people in the UK are using the web to shop for Christmas. With broadband making its way to more than 15.5 million households in the country, evening time is the highly profitable for businesses. This is because most shoppers prefer to use the web after office hours, in the comfort of their homes.

The decrease in security fears related to e-shopping has also contributed to this upsurge in sales. People are not very wary of trading online and are increasingly becoming familiar with using their credit cards without any trouble. Amazon, Play.com, Dell and Apple are reaping the biggest share of benefits from this shopping frenzy.

Happy shopping to all of us!!!
Media research giant, Nielsen, is developing a system that'll police websites for copyrighted material. Not just that, it'll also notify original site owners or content providers whenever their media material has been posted without due authorisation.

Working in collaboration with Digimarc, a digital watermarking technology provider, Nielsen is tapping its current technological expertise to come up with this system by the second quarter of 2008.

Initially, this service will be used for TV programmes, clips of which freely circulate in various user-generated content sites. According to industry researchers, most of this content is used without permission from or compensation to the copyright holder, that is, the original content provider.

This free sharing of data between peers has led to increased tension between Hollywood studios producing such programmes and Internet companies allowing such services. In fact, many studios have filed copyright infringement lawsuits against the biggest of web companies.

Hopefully, this new system will help bring down the number of such cases. As experts claim, it is not about policing the Internet, but about establishing stronger and more reliable relationships on the World Wide Web.
Just when we were talking about cyber espionage as a major security threat to the world, comes news that a planned web hijack campaign has been busted. Sunbelt Software, one of the companies responsible for this expose, claims that this operation could have been the biggest of its kinds.

The hackers had developed a huge number of malicious websites and tricked search engines to get high rankings on their result listings. Whenever a user typed search terms like 'Christmas Gifts', etc. these sites would come up on good rankings. If the user clicked on these links, their machines would have been hijacked and personal data accessed.

The owners of these malicious domains used comment spam on blogs to improve their prospects in search engine rankings. By doing so, they convinced search engines that they were good, real sources of information and deserved to be ranked high. These sites catered to a wide range of search terms, especially the ones related to the upcoming holiday fervour.

The thwarting of this campaign has alerted the online world and lay users. Industry experts are now planning to take more stringent measures to keep a tab on such fraudulent activities happening on the World Wide Web.
Search engine giant, Yahoo, has come up with an exciting report on search trends based on its users' search queries. The year 2007 witnessed millions of web users making billions of searches on Yahoo, and this report enlists the most popular searches in various categories.

According to the report, YouTube, Wikipedia and Facebook have grabbed the top three spots in the tech list. The next three spots were taken by Apple's products and services, followed by gaming consoles. Interestingly, there have been a huge number of searches on environmental issues like global warming, solar energy, recycling, etc. This trend shows that people are getting increasingly concerned about issues that are directly not related to their lives.

Most consumers were keen to search for product recalls. Ranging from government reports to specific manufacturer recall lists, these searches actually show that users trust the web and feel that they can exercise greater control through this medium.

Above all, the Yahoo report reveals that the global populace has been using search engines like never before. From personal to global issues, people are interested in anything and everything, and they prefer using search engines to seek desired information.
Step aside Internet spies and hackers... the Bullies are on their way! Parents and schools in the US are having a tough time in battling a menace called Internet bullying. Kids are using the World Wide Web to send hateful text messages, abusive emails and spread cyber gossip. And the worst part is, all this happens from the supposedly 'secure' environment of their homes.

An increasing number of children insist that they had never been bullied before, and are therefore finding it exceedingly difficult to cope up with the situation. Experts assert that the solution does not lie in banning of the Internet. Instead, parents and teachers should come together and help kids out of such situations.

When it comes to the number of kids harassed online, the latest report shows a 50 percent increase in the 10 to 17 age bracket. It also states that more than 64 percent of the victims have not faced any kind of physical or verbal aggression otherwise.

The biggest reason behind the 'success' of Internet bullying is the anonymity factor of the web. You can easily create pseudo names or email ids and use them to harass others, without risking the revelation of your true identity.

Schools in the US are taking this matter seriously and plan to come up with strategies that can keep a check on these activities. Certain cyber-building policies will also be formulated in this regard.

With the Internet getting murkier with each passing day, you never know what you will have to counter the next time round.
A recent cyber security report by McAfee, the computer security firm, has revealed that cyber espionage will be one of the greatest threats to global peace in the year 2008. It has raised concern that essential online services face a security threat from spies who have infiltrated the World Wide Web.

The 'virtual criminology report' states that the number of 'cyber terrorists' is on the rise. These entities are increasingly using the Internet as a weapon against national governments, attacking their infrastructure systems, including electricity, air traffic control, computer networks, finance markets, stock exchanges, et al. Not just this, they are also targeting individual companies that generate revenues in billions.

Industry experts insist that cyber crime has now become a global issue and is no more limited to just individuals. The only probable solution lies in governments joining hands to pursue corrective measures. This will involve development of technologies that can keep a check on cyber espionage, and if possible, control it to an extent.

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