In the past couple of months, I listened to two calls with Matt Furey about email copywriting. If you’re not familiar with him, many consider him to be at the top of the game when it comes to email. He gave some great nuggets. This then gave me the idea of going through my email and [...]

Often prospective clients come to me knowing they want good copy.  They’ve heard how important it is.  It’s what allows you to make more money from your existing traffic.  Instead of 1 out of 200 people buying from you, 5 out of 100 take the jump. This means you work less driving traffic.  You can outbid the competition [...]

One of the biggest challenges in persuasion is being able to explain elaborate concepts in a simple and easy-to-understand way. Examples you’ve experienced might be:  Explaining an “adult world” concept, such as money to a young child.  Or, a tech guy explaining computer problems to somebody who barely knows how to send email. Folks just want a white or black [...]

If you want to transform your average copy into pro quality, it’s often just matter of editing. You see, good editing has little to do with spelling and perfect grammar.  Far more important is focusing on creating the right meaning. Here are 5 editing techniques you can spend time on to boost response: 1.  Avoid long sentences.   Short sentences are easy to digest.  Long [...]

Today I had a meeting with a local church about how they can use the internet.   If you’ve been in internet marketing long, then you know the amazing potential it has to transform any organization.  And, at the same time, you’re probably aware how it’s often dismissed. Folks just want an attractive website to feed their egos.  End [...]

If you have an alternative health business, then you’re well aware of the problems plaguing western/traditional medicine. Underlying causes of problems are being shoved to the side. Drugs with sometimes dangerous side-effects are pushed as the only reasonable solution.  Much unneeded suffering takes place. For these reasons, the alternative health market is rapidly growing.  People’s awareness of holistic health [...]

Most people’s first instinct to tap into a market is to create e-book, audio, or video products. However, few people realize that software can be far easier and more profitable to sell. What’s more, the barriers to creating top-selling software can be minimal.  Come-up with an idea and find a coder to get rolling.  It’s not uncommon for a software [...]

You may have heard the quote attributed to Bill Cosby, ”I don’t know the key to success, but the key to failure is trying to please everyone.” When it comes to writing copy, many traditional advertisers often try to appeal to everybody who might buy the product.  For instance, the target market of an ad might be for men [...]

When folks write their first ad, a common technique is to begin by asking a lot of questions.  For instance, in a weight loss ad, folks might start with the headline, “Who else wants to lose 10 pounds fast?” and then proceed to ask questions in the intro copy, such as “Are you fed-up and [...]

For most folks, advertising is all about “creativity.”  A successful ad is one that is clever, original, and entertaining. This is one way to approach your advertising.  However, it’s not the only way.  There’s an easier alternative offering a much higher chance of success: Instead of focusing on creativity, you can focus on using what’s proven and tested to work. In other [...]