For the past while I’ve been reading what I can get about the mindset of former General Electric CEO Jack Welch. I’ve read about 4 books about him from people that worked with him at GE to people that try to understand his methods for success. So how does one man run the worlds largest company? Leadership! [...]

It has been reported on many search engine marketing forums that there is an update happening of the Google tool bar for website PageRank. After running some checks across several Google data centers it would seem that an update is on the way. The last update a few months back caused a slight stir on these same [...]

Many organizations looking to increase their traffic and sales from search engine marketing. And usually at some point decide it’s time to look at search engine optimization. SEO marketing has many benefits over other types of search marketing due to the potential return in investment and the low cost compared to pay per click marketing. So why [...]

I get asked a lot by people interested in social media marketing we’re do they get started and my answers are usually based around the way their organization is setup. Finding out if your organization is social media friendly is the first step. Would you allow anyone in your organization to talk on your behalf? Would you allow [...]

I’m always looking out for the next big thing in online advertising. A while back I thought I got into SEO at the right time, 2001, but once I was in I quickly learned that others had been around for a lot longer. I also thought that I had missed out on the web 2.0 stuff [...]

I recently read an article over at emarketer explaining that they expect advertising on social networks like MySpace, Bebo and Facebook to bring in more than $2 Billion in revenue by 2010. Don’t they get it yet!

What a book! I’m only 54 pages in and already I recognize that I’m under-worked, under-challenged, under-payed and that I want to build my own worldwide agency (If only it was that easy). I didn’t realize that David Ogilvy coined so many terms and “old sayings” that we use every today. “You pay peanuts, you [...]

I read quite a lot of marketing books and every now and then I come across a stat, saying or idea that interests me. So after forgetting a few I decided I’d add them to my blog. I’ve just finished reading Seth Godin’s latest book Meatball Sundae, very interesting, it’s not really teaching corporations to suck [...]

The first step in creating a blog network is to use the tools that require the least setup

In the coming weeks we’ll be showing some examples of how we go about dominating google and conversations.