Field Marketing Manager ~ Enterprise-Level Cloud Computing Software

Job Id: ELAS-FMKTG

If you’re an intelligent, driven marketing or product management professional with a desire to ultimately take a senior leadership role in a marketing organization, the Field Marketing Manager position with Elastra can help you gain the well-rounded background that you desire! We provide the world's first comprehensive solution for designing, deploying and managing complete application systems in enterprise cloud computing environments and public/on-demand. As our first marketing team member devoted to sales enablement, you’ll gain deep exposure to field marketing and customer lifecycle methodologies, and be tied to the success of a market with high demand. You’ll also be working alongside thought leaders at a well positioned enterprise software company in an exploding industry. With us, your career will be on the fast track.

Working closely with our VP of Sales you’ll be responsible primarily for creating a strong portfolio of sales tools with a consistent and meaningful message. This will include PowerPoint presentations for sales and professional services, webinars, event specific collateral and anything else that might be required by the sales team. In this multi-faceted role, you’ll also play a major part in helping to develop content for sales methodologies, managing the logistics for sales related meetings/events (i.e. field events, seminars, customer meetings, etc.), researching our segment and competitor value propositions for use in a competitive landscape presentation, and suggesting sales pitch and presentation content (including a financial analysis) to the sales team for presentation to a CFO/CIO. To successfully execute these projects, you’ll need to have an understanding of SOA, application infrastructure and deployment, and service methodology.

As with any successful early-stage company, we operate in a fast-paced, dynamic environment where you will find yourself shifting priorities as needed. Therefore, your previous experience working in a start-up company atmosphere will help you to thrive in this role. Your creative ideas, self-starter mentality, and drive to “get things done” will also contribute to your success and your ability to quickly execute high quality projects will be vital. We are a well-funded organization with a clear direction and talented, passionate employees – join us as we take our company to the next level!

For success in this role, you’ll draw on the following experiences and skills you have acquired to date. They include:

• Technical understanding of SOA, application infrastructure and deployment, and service methodology
• Experience working within a company relating to middleware, server virtualization software, or enterprise IT automation
• Ability to help define market segments and build a marketing strategy to support the sales team specific to each market segment
• Ability to create a variety of collateral pieces (presentations, training tools, architecture descriptions, demo scenarios, etc.)
• Ability to manage the logistics for field events, seminars, webinars and other events
• Database marketing experience
• Expert PowerPoint skills
• Experience with competitive analysis
• Excellent writing and communication skills
• Ability to wear multiple hats and manage multiple projects in parallel to meet deadlines and project goals
• Affinity for working in a cross-functional team environment

About the company:

Backed by Hummer Winblad Venture Partners, Amazon.com, and Bay Partners ELASTRA provides software for designing, deploying, and managing complete application systems in public and private cloud computing environments. Our products simplify and automate the complex processes associated with database and application infrastructure design, deployment and management, while elastically-scaling sophisticated application systems up and down based on computing need.

We thrive in an innovative and creative environment fueled by talented individuals who are eager and able to make a contribution to a product positioned to revolutionize the way companies and individuals utilize computing resources and run their IT operations. For more information on the company or our offering please visit our website at www.elastra.com.

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Related Keywords: field marketing, product marketing, marketing, product manager, product management, sales engineer, professional services, collateral, start-up, infrastructure, cloud computing, virtualization, applications, database, SOA, web server, application server, middle tier, middleware, three tiered architecture, powerpoint, competitive analysis, deployment, events, seminars, trade shows, enterprise software

Summary:

Opportunity for motivated, multi-talented, mission-driven individual seeking to put your public relations experience, strategic thinking, and persuasive writing skills to work in support of a sustainable environment. This is a hands-on position, so prepare to roll up your sleeves!

Scientific Certification Systems (SCS), operating since 1984, is a nationally recognized neutral third-party certifier of environmental and food safety claims. SCS program areas include: Sustainable forestry, sustainable fisheries, sustainable flower production, sustainable agriculture, pesticide residue-free and organic food certification, food safety inspection and certification, environmental claims certification, electric power environmental performance certification, and more. We are currently seeking a Communications Director for our Emeryville, California headquarters.

• Plan, develop, and execute media relations and public outreach activities, including writing press releases, pitching stories, writing articles for publication, working with client public relations staff, and conducting community outreach.
• Collaborate with senior management on cohesive company branding, communications and messaging.
• Network and build relationships with key media and NGOs associated with our business areas.
• Supervise the design, editing and production of company printed materials, including research papers, educational materials, brochures, guides, articles and other publications.
• Implement other marketing communications tactics, as called for (e.g., advertising, direct marketing, e-communications, sponsorships).
• Support the public relations and communications needs of SCS’s certification customers.
• Manage small, fast-paced company communications team (and occasional contractors), which have web design, graphics, media relations, company events trade shows, and other marketing and communications support responsibilities.

• Bachelors or graduate degree in related field (e.g., English, journalism, public relations, marketing communications, environmental science).
• Exceptional writing and editing ability, with track record of tackling wide range of topics, both technical and non-technical in nature.
• Experience and/or demonstrated knowledge in environmental or agricultural fields related to SCS business areas.
• 7+ years of experience in public relations, working with an array of public relations and marketing communications tools.
• Experience in brand development and rollout.
• Proven editing skills and ability to address target audiences.
• Computer literacy (e.g., Microsoft Office products, Internet research, media databases).
• Proven ability to develop and maintain effective working relationships with representatives of industry, government, media, environmental organizations, and the public.

This is a hands-on position that demands excellent organizational and production skills. Applicant should be highly organized, motivated problem solver, capable of working with minimal supervision, meticulous, and resourceful. You must be interested in working in a small company (50+ employees, and capable of working under pressure and juggling assignments in this challenging, fast-paced work environment. SCS provides excellent benefits and salary commensurate with experience.

To Apply: Please email resume and cover letter, including salary requirements and description of how your experiences connect to our needs and mission. Interviewed candidates will also be asked to bring examples of work. For more information about SCS, go to www.scscertified.com.