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 I tested out Facebook Ads recently and thought it was an effective strategy as well as very easy to set up and maintain. If you ever want to test out online advertising to increase your website traffic and get more customers, I’d recommend starting with Facebook Ads.Facebook advertising is an effective way to attract targeted customers. That is, if it complements your business and you can segment out your target audience (your ideal customer) within Facebook. Compared to Google, MSN and Yahoo paid advertising, it is more simplistic and less time-consuming. Facebook can be a good way to get your feet wet and test the waters and also be on the forefront of online marketing. Getting Started You can set up your Facebook ad campaign within minutes. All you need is your personal Facebook account and a credit card handy. Log in and select on the left-hand side of your profile page “Ads and Pages” and then select the green button “create an Ad”. The wizard will take you through the steps.  First Step – Define Your Landing Page: If you want to advertise on Facebook to drive traffic to your website, you don’t need a Facebook page or a Facebook group. You can specify the ad when clicked, to go to your URL (i.e., www.sitemasher.com) or alternatively you can link it to your Facebook page or group. You can use a Facebook page as a company microsite, blog, news, or even forum. For my campaign though, I thought it made sense to go directly to our corporate site and not our Facebook group. Second Step – Choose Your Audience: Facebook advertising can be filtered by personal profile interests with its advanced targeting feature. For example, I ran an ad to recruit web designers and developers to join our pilot program. I was able to serve the ad to both Canadian and U.S. members who had web design and/or developing stated within their profiles. Since that is our target audience (developers as well as web designers), I was able to really filter who can see our ad and not waste our budget. So anyone who is logged in with those interests may see our ad served on the left-hand side of Facebook. You can also target by age, gender, and location. Facebook has more than 70 million active users, so it is highly recommended to filter your ad serving unless you have very deep pockets or a product or service that everyone will love.  Third Step – Create Your Ad Write a short and sweet compelling text ad and title. I recommend having a very concise call to action (i.e, sign up, buy or win) so that your audience gives you the desired results; or if they are not interested, they don’t click on your ad. You have a choice to add a graphic element, which I highly recommend – so that it catches the member’s attention. You can simply use your logo or have a graphic designer create a graphical ad to complement your message/and or campaign. The graphic needs to be a size of 110 by 80 pixels. Sometimes you will see long skyscraper ads in Facebook, but I couldn’t figure out how you can submit one that size. I believe the longer skyscraper ads are being served by a third-party advertising program and not available through this Facebook ad signup process.  Fourth Step – Set Your Budget: Facebook advertising offers two choices: One is CPC based (cost-per-click – you bid and pay for each click on your ad) and the other is CPM based (cost-per-thousand – you bid and pay for every thousand impressions/views your ad shows up on Facebook). Bidding is how much you are willing to pay for the ad; it doesn’t necessarily mean that it will be that – most times, it is less. I bid on the cost-per-clicks; I personally find that CPM is not the most ideal way of controlling a budget or understanding the true value.  It’s important to realize that Facebook advertising will have a lower click-through rate versus Google Ads – so don’t compare it apples to apples. On Facebook, people are not really looking actively for anything specific like they may be on Google Search. They may click on your Facebook ad because they may be interested as it targeted to the profile and they may want to wander off of their profile page. Also, don’t be disappointed that your click-throughs are low, take a look at the Facebook analytics, your impressions may be high (how many times your ad showed up), which can be good for your brand awareness.  What I think about Facebook Ads Although I do give Facebook thumbs-up for its ease and profile targeting, I think it does have room for lots of improvement. I think the analytics can use some work, it would be nice as an advertiser to see what key words in the profile promoted the ads, which key words had click-throughs and what were the matching average demographics (i.e. ages and sex) of the profiles that had the ad triggered for their pages. I also find the billing a little quirky; I get billed $15 here and there and it would be nice to have one billing invoice per month and ability to have multiple accounts. It would also be nice if the ad sizes could be longer like the skyscraper ads that are being served within Facebook but somehow are not accessible through Facebook ads. Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know.) If you want to share similar experiences on this topic, I encourage you to leave a comment!  First let’s understand why we need to research key words.It is commonly known that many businesses try to improve the key word density within their website. They are optimizing their site for the search engines. In the end, they expect to get more site traffic and customer conversions. From my experience, you cannot assume or guess how people search for your product or service, and leave it at that. If you do, I am sure your website traffic will be limited and you may have a hard time growing site traffic and your customer base. The most surprising key words can actually get you site visitors who convert to customers. Each business is unique. I have been through the key word discovery process a lot and have constantly been surprised at some of the key word strings that can bring website visitors. Once you discover some search strings, you can ultimately optimize one page within your site and receive even more customers. The trend is that people don’t really search by one key word anymore. The focus should be on multi-word key words – which are also known as key word strings. For example, who would think that someone would be looking for an anti-aging skincare product by the search term “How to Treat Hyperpigmentation?” A few years ago, people new to the net would likely search by one key word. Now we understand search better and we are aware that if we type in a more focused search string (multi-words), the more likely we will get relevant search results on the first try. These key words will ultimately help you with your search engine optimization and in the end your website will receive more relevant traffic that may convert into a customer or give you the desired results you are looking for from your website visitors. How to discover key words: The following are great starting points to discover and validate key words that you can focus on:
So, what the heck do I do with these key words?
Key word density is one of many search engine strategies. Read more on “What is Search Engine Optimization,” if you implement a few strategies, they will all help with growing your website traffic. Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know.) If you want to share similar experiences on this topic, I encourage you to leave a comment!  It is important to note that website optimization is different than search engine optimization. I sometimes hear people interchange them - thinking they are the same thing. If you search on the net for website optimization, you will also get results that equate it to SEO. Guess what? I think they are wrong! Many larger online retailers know the difference between the two, and it was clearly dissected for me at last year’s Internet Retailer Conference in San Jose. I really think all website owners have a lot to learn from multi-channel merchants online as they already have this down to a science.Search engine optimization is a strategy to get more site traffic by having more exposure on the search results; website optimization is a strategy to enhance your website experience to avoid that traffic from abandoning your site. For website optimization, it is all about raising your conversion rate (your desired reaction, like a sale or interaction) once visitors are on your site. My definition of search engine optimization (aka SEO): In most simplistic terms, search engine optimization (SEO) is a combination of tactics to make your website show up in the search engine results pages (and for the most part the first page or top 10 organic results) This process is to raise your website traffic with relevant visitors who may convert into customers or give you the desired interaction with your website or with your business. For a snapshot of some strategies for SEO, read more on my blog “What is Search Engine Optimization?” My definition of website optimization (aka WSO): It is making your site better once you have the site visitor. It is the little changes and tweaks to landing and inside pages, usability considerations and overall site architecture that make the site visitor to most likely convert better. Website owners spend so much time and investment on website visitor acquisitions (SEO and SEM) and barely any efforts on optimizing conversions and retention. If you had a website with 10,000 visitors per month and 1.5 percent of the traffic actually converted into a sale or a lead form, would you spend more time to double your traffic? You’d probably answer yes. But what if you had some way to double your conversion with the same traffic? Which way would be more effective in the long term and give you a higher return on investment? I learned some tips and best practices about website usability at the Internet Retailer Conference on website optimization. I wanted to test this theory and did some minor enhancements to an online store I managed. Before the changes, the site had a consistent 1.8 percent conversion rate that became orders online (compared to overall site visitors). I implemented some usability tweaks to optimize the website like incorporating bread crumbs (navigation hints), location hints for the checkout, toll-free and guarantee blurb on every page. Believe it or not, we watched the conversion rate increase to 3 percent the very next month! We could have doubled our pay-per-click budget to make more money, and we didn’t. But these minor website optimization changes allowed us to get more money from the existing traffic. We have now doubled our sales without putting any more budgets into online advertising or SEO. These combined enhancements lowered our shopping cart abandonment because it enhanced the user experience during the shopping experience. Website optimization can include a mix of the following:
There are many more ways and best practices to optimize your website and above are some good starting points. The important thing is that you start to analyze your website metrics and review the small changes as you go to see if they have made an impact. I would not recommend doing many changes at once, and if something does not have beneficial impact, you can change it back. Your website can and should get better when you understand the impact – it is an evolving process! Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know.) If you want to share similar experiences on this topic, I encourage you to leave a comment!  In most simplistic terms, search engine optimization (SEO) is a combination of tactics to make your website show up in the search engine results pages (and for the most part the first page or top 10 organic results). This process is to increase your website traffic with relevant visitors who may convert into customers or give you the desired interaction.Those visitors will use certain key word strings (two to three words and most likely not your company name, unless you’re Nike or Sephora). You will need to somehow figure out what those key word strings are and tweak your SEO strategies constantly to get the desired effect. Sounds vague to you, right? You are not the only one! The reason it is vague is that there are many search engine optimization strategies and tactics, and they are constantly evolving; because the heavyweights like Google and Yahoo change the rules and will not share the formula with you. The reason they keep it all a secret is because they want to bump out the spammers and black hats (online marketers who try to trick the system). Remember the days when you typed in “Britney Spears” and you got directed to a sex site? Google now serves relevant pages for search terms, and it is all because its algorithms are more complex. Algorithms are basically a mix of variables that is hard to count for one factor being the result. I like how William Flaiz articulated SEO in his blog: Standards? We Don't Need No Stinkin' Standards! "The goal of SEO is to increase the search rankings of a client for specific terms. No matter how you rationalize it, whether you think you're increasing a pages relevancy, optimizing a site to search engine standards, or ’building connections,’ we're manipulating search results. The point of a search engine is to provide the most algorithmically relevant pages to a user. " SEO strategies that help your business grow online: The following are just a few samples of different search engine optimization (SEO) strategies that make your website search engine friendly and that, in the end, increase relevant traffic to your site:
Each of the tactics above warrants further explanation in separate blogs and you can really invest more time dissecting individual areas and tactics. The more you work on SEO best practices, the more likely it will grow your website traffic. I also like to term SEO as a full-circle process and not linear – you can learn from one SEO tactic that can further help another. SEO is all about research, analyzing, interpreting and tweaking - definitely not a one-time project! Complementary to search engine optimization (SEO) is search engine marketing (SEM) strategies and for the most part are online marketing campaigns that may have some hard costs (outside of someone’s time to implement). For example: pay-per-click advertising, cost-per-acquisition initiatives, paid directories, banner advertising, e-mail marketing. Read my blog on “Multidimensional Online Marketing Tips” – it will give you some ideas on having a mix of SEO and SEM strategies. Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know.) If you want to share similar experiences on this topic, I encourage you to leave a comment!  Recently, I went to Vancouver's Massive Trade Show and Conference. Two conference tracks I attended are the Online Marketing 101 track (with Chris Breikss from 6s Marketing, David Scott from Entellium, Fred Vallaeys from Google, and Joanne Acri from Yahoo) as well as the New Media track (with Monica Hamburg, Warren Baxley from InterCall, Rebecca Bollwitt from E-xact Transactions, Linda Bustos from Elastic Path). They all had great suggestions for website owners, as well as beginner and advanced online marketers!What I learned personally overall, I would say that online marketing should be multidimensional and you need to test the waters on the proper mix for your business. Whatever tactics you use online; try, test, measure and tweak your mix constantly - you'll be on the way to online success. The presenters had summed up some points quite well (better than I could have explained). Below are just a few of the many pointers and tips the speakers shared with the attendees. Tip #1 - Any site owner should not depend on one tactic at a given time, or it will be one-dimensional and ineffective. Know your consumer and figure out your mix. Have an integrated marketing program. Your mix can include a combination of any of the following:
I am a huge advocate of this Multi-dimensional Marketing, but in the past I have had a hard time trying to convince my clients on the different tactics (before I was with Sitemasher as the in-house marketer). It was hard to convince my clients and explain the "halo" effect and how all the chosen online strategies will sooner or later snowball and show results. Unfortunately most marketers (or business owners) either ignore MDM or simply aren't aware of the possibilities. I am happy that others (like the presenters at Massive) are advocates of MDM and are trying to educate business owners that there is potential. Tip #2 – Multidimensional marketing should be looked at as longer-term online exposure versus a one-shot advertising effort. Also, a mix-and-match approach should be adopted at the same time to get the "halo" effect. So what is the "halo" effect? David Scott explained it as a situation where you use multiple media and tactics to reach your customers and you have "lift" with branding. Chris from 6S marketing mentioned "brand equity." You should look at efforts as a full campaign and complementary. If you are not Nike or Apple, it may take potential customers to see your brand multiple times (also known as impressions) in different areas (i.e., e-mail marketing, in a forum or on the search results) before they include you into their "consideration set." Tip #3 - Multidimensional marketing demands some patience and transparency when it comes to the social media tactics. Be persistent yet very careful when you venture social media.
Tip #4 - Go after the Long Tail. Focus on consumer fragmentation for your multidimensional tactics online. Whatever you choose for your mix, try to focus on areas where you can find fragments of your customers that will have a higher conversion rate. Check your website analytics and know where people are coming from to your site. Find them on other places and look for other opportunities to have a better impact to the "halo" (read my blog on "Web Analytics - Simply Reviewing Referring Sites for Opportunities" for some ideas). They may hang out in communities that are complementary to your business or vertical or they may be a type of customer (persona) who uses certain key word strings to find you on the search engines.  My experience suggests that, as a new site owner you may need to be cautious with regards to search engine submission companies. Once a published e-mail address is on your website, you can very likely be bombarded with sales e-mails like: "Get your website listed on hundreds of search engines for only $49.00!"- Seriously, run very fast, and don't respond to those messages- you'll get 10x the amount of spam in your inbox if you sign up with them. And the promises of such offers are exaggerated. It is not as easy and fast as they claim!A more legit search engine submission program is where a service provider (typically a search marketing firm) offers to manually get you listed in the top search engines and main business/vertical directories applicable to your business. Some search marketing firms will also suggest a cost-per-click program as well to complement it, which is a very fast way to show up on the engines. For both initiatives - the budget may range from a few hundred dollars to thousand of dollars - depending on how aggressive you want to be in the local, national or global online market place. A firm that is well trained in search marketing will recommend the correct mix for you. Tip for you: Reputable search marketing firms won't be begging you for their business and spamming your in-box! You'll probably have to contact them as they are in high demand. Alternatively, if you have a limited budget and some extra time on your hands, you can do it yourself and get listed on the search engines on a small budget. Go ahead - test the waters! Search Engine Submission Budget and Program for Small Business The following is a program that incorporates four areas to focus on that I recommend any business to start out with if you have a limited budget. Factor in at least $550 to start with. Once you realize the benefits of traffic/leads to your site, you may decide to spend more time and money on other in-house or outsourced search engine marketing areas. 1) Submit to the Freebie Search Engines Free search engine submissions are out there and you should take advantage of the ones that are applicable to your business and demographics/location. The big search engines may crawl your site at one point (sooner or even later), but you can speed up the process in some situations. Look at links at the bottom of the search engines that may read "submit site"- I also recommend that you go to Google Webmasters area and submit a Sitemap to Google and to Yahoo Submit for a URL list. Read more about "Why Use Google Sitemaps" below. If you have a physical office or store location, sign up for Google local and you can show up on Google maps. It's free too! Some search engines need a manual request and will not automatically list you. Free search engine submissions can include DMOZ (http://www.dmoz.org/). (Note: This listing can be hard to get on- you may have to resubmit a few months later- sometimes I think the editor has a subjective reason to refrain from adding your site. It is worth your time, though, because it is a good directory.) Tip for you: Did you also know that some of the smaller search engines actually pull in results from the bigger search engines like Google? 2) Submit to the Freebie Directories There is a slew of directories out there that may be applicable to your business. Hunt for general business directories, local directories and vertical directories. A directory is basically a portal site or a database with listings of businesses that can also show up in the search engine results pages. Some directories will have a two-to three-tier program with the first tier being a free directory listing. Ultimately you will be solicited to pay for the premium listing. If you are unsure whether it's a good directory, sign up for the free level and wait to see from your web analytics if they bring you traffic and leads and question if the paid listing would get you more business or not. Don't feel pressured to upgrade though. Stick with the free listing until you're convinced on the paid one would add value to your business. Tip for you: in Google/Yahoo/MSN search for "business directory" + "your city" and you'll get some ideas. Another thing you can do is a reverse look up of your competitors site and see what directories they show up on by typing in Google "link: http://www.competitorsurlhere.com/ " and you can fast track your directory submissions. 3) Pay for Selected Directories Any site owner (small, mid-sized, non profit, personal) should consider paying for a few search directories. I would recommend any small business to sign up to the following directories:
Tip for you: Sometimes if you submit to one of the BOTW directories above, they will send you a coupon code via email or their newsletter. If you need to sign up for both directories, use the coupon code for the second one! 4) Pay For and Set up a Mini Cost-per-Click Advertising Program I am totally into -instant gratification- (and yes I am a female, not a male!) and this would be my first choice if I had just published a brand-new site. There are some search engine marketers that favor organic tactics (numbers 1-3 above) over a cost-per-click (CPC) program, but I truly believe that you can learn from CPC advertising for advanced website and search engine optimization in the future (that is another topic in itself!). I recommend that you leverage a mini CPC program, and then you can decide to take it to another level and learn advanced CPC strategies or hand over to a professional CPC managers/ search engine marketing firm. Here are some recommendations for your mini CPC program. Keep in mind that CPC programs can get quite complicated (believe me, I've managed complex accounts with multiple campaigns with hundreds of keywords and budgets of a few thousand dollars per month), don't deviate too much or you'll be scared away and wonder where your money went - learn slowly first! Let's just assume that you want to start with a $5-per-day budget
Keep in mind that the above are only some guidelines if you only had $550 to start with for the first month and to keep your Cost-per-Click program going it would be $150 per month. Once you 've gone through the process of setting up a basic search engine submission program, consider taking one of two routes:
Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know!) If you want to share similar experiences on this topic, I encourage you to leave a comment!  First off, let's not confuse Google Sitemaps (sitemap.xml) with a sitemap.htm page on your website, which is usually viewed by your site visitors when they're lost on your site.Google Sitemap is an XML Sitemap - it is a way for you to give Google information about your site. In its simplest terms, a site map is a list of the pages on your website on one or multiple xml pages. Creating and submitting a site map helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process. You will have to submit your xml sitemap and open an account in Google webmaster tools area (which is free, btw). Your account also allows you to visit and review reports such as the last time Google's robot indexed (actually read or visited) your site, what keywords are giving you traffic and any error messages (for example: dead links or if your site is not being indexed if you tried some illegal tactics to trick Google) Sitemaps are particularly helpful if:
You can also use a site map to provide Google with additional information about your pages, including:
You can read more about Google Sitemaps at: http://www.google.com/support/webmasters/bin/answer.py?answer=40318 From my experience, though, getting the above set-up is a little painful. First you have to manually create your sitemap page in a text editor and follow Google's xml conventions, then upload it to your web server. Second, you go back to your Google Sitemap account and log in to authenticate that it is your site. Third, Google wants you to take a step further and put up an additional page (they state the page name) on your web server or embed a header tag in your home page - so it's back to uploading a second file via your ftp client software. And finally, if you make changes to your site you have to manually update the sitemap page every time.Some advanced web gurus actually install a perl script that does it automatically and alleviates the manual process mentioned above, but that can be too advanced for some web designers and marketers like me. I find this whole process a pain in the butt! Looking Forward - Someone feels the same pain I feel! Some web content management solutions (CMS), like Sitemasher (not to be biased, but that is where I work as the Online Marketer and it is more than a CMS!) are now auto generating the Google Sitemap for you within your web directory, stamping a date on the last revision in the xml and also allowing you to define the rank within the WYSIWYG editor. Yes! Someone is listening to the pain I am having - thank you! Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know!) If you want to share similar experiences on this topic, I encourage you to leave a comment!  Newsletters (one form of email marketing) are one of the best ways to build up a targeted list of potential customers you can sell your products or services to or even up sell to current clients. Some of the best email marketers believe that a successful newsletter program is a gradual process and a good way to connect with your potential clients.So let's assume that you provide some kind of news that your subscribers love reading and view as very useful. But maybe you're a little disappointed that your list isn't growing as fast as you'd like it to. Here are five simple recommendations that you can implement today to increase the number of subscribers signing up for your newsletters:
Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know!) If you want to share similar experiences on this topic, I encourage you to leave a comment!  Time flies when you have to manage a website. But, who has time to dissect all areas of website analytics when there are so many other tasks to do? Let's imagine this scenario: You pull summary reports from your website analytics (like Google Analytics, Urchin etc..) and then "ooh and aah" over some of the metrics and share it with others within your company. But in the end, all the information is too overwhelming and you don't have enough time to actually analyze or dig deep for opportunities to grow your website traffic (act on it). You also fall into the category of being the so-called "web person" for your company, dealing with a lot of tasks and not having enough time to do it all. You are refreshing the site with content edits, trying to trouble shoot why a form isn't working for your boss and also the "email" or "marketing person" at the same time. If you have limited resources and time , I highly recommend reviewing only one section of your website analytics if you want to grow your website traffic and be a hero. That section would be the "referring sites" or "referrals". You can look good and be proactive with growing your website traffic in no time! So what's the big deal about looking at "referring sites"? Well, sometimes other site managers may link to your site or even write an editorial piece about your product and service without your knowledge. These comments or links can be positive or negative. You should act on them either way, as they may be an open door for more exposure and more traffic being directed to your site. Where do you look? Within your Analytics account, you will see the top referring link, you may have to click on it and drill down to the exact URL that is linking to you. It will save you a lot of time; so you don't have to search high and low on where you are mentioned on their site. What should you do? Once you find the exact link within the referring site - visit the page and check out where you are being referenced. Evaluate the referring site with an open-mind and see if you can get some ideas on how you can get more exposure with them. Here are some scenarios I have personally experienced that may give you some ideas for opportunities:
Hopefully you will find the above tips helpful. I found it so beneficial to drill down within the referring sites. There are so many gems and opportunities within one section of your analytics! Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know!) If you want to share similar experiences on this topic, I encourage you to leave a comment!  You can simply tweak the title of your home page and your site may show up higher in the search engine ranks with that tweak alone. The title is usually the headline that displays on the major search results page (the bold hyperlinked part) and is actually the hidden code within your page. This code is usually accessed via your text or WYSIWYG editor between the "head" opening and closing tags - it is hidden within the html (or xhtml). The more descriptive and relevant your title is to your customers, the more likely it will show up higher in the results and the more likely it will be clicked on. I am very surprised at how many sites still have "home page" or their company name as the title - and sometimes with no other key words what so ever. That's fine if you don't need to sell to new customers and everyone knows your company name, but I'll bet they don't (unless you are Coca-Cola or Nike). Many search engine marketers believe that the title tag is the most important element with regard to search engine optimization (a.k.a: getting traffic to your site). It is very important to have titles that have relevant keywords to your product or service offerings -that is how they search for you! Title tag scenarios Keep in mind that the actual position of your page within Google's search results can be determined by a combination of 100 variables (key word rich content, links, w3c complaint code, hyperlinked keywords, page rank etc.), let's just assume that you have three identical sites and each has page titles like this: Sample #1 - Title = "Home Page" Sample #2 - Title = "Vancouver Thai Food Restaurant and Home Delivery - Sami's" Sample #3 - Title = "Sami's Restaurant Canada" I would bet you that Sample #2 is going to receive the most amount of traffic to its website than the others with regards to reservations, home delivery and Thai food in Vancouver. The page will most likely be higher up in the search results and customers will most likely click on the link because it's more relevant to them. Defining key words for your page titles You can start by looking at competition. Review how they term their keywords in their title tags(by right clicking and view source, it should be close to the top). You can also use a keyword generator tool (like Wordtracker or Google Keyword tool), they will give you suggestions. You may be able to guess yourself or even better- ask your customers how they search on Google for your service or product - it's a simple as that! Interested in learning more? A really good site that can help you with search engine optimization (driving traffic to your site) is http://searchenginewatch.com/ Do you have a specific question about online marketing? Send an e-mail to shannon@sitemasher.com , and we'll try to post a blog on the topic in the future (and possibly do the research for you, if we don't know!) If you want to share similar experiences on this topic, I encourage you to leave a comment! |
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