In our last post, we talked about newspapers’ decline. Today, the industry moved into ICU. Despite recent economic challenges, online ad revenues have remained fairly stable. According to TechCrunch, online ad revenues are now in the toilet, too, Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion. [...]

A new Rasmussen poll bears ill for the mainstream media. It’s not bad enough that the MSM - newspapers in particular - already are struggling financially.  Tribune - under a load of debt - is selling another piece of its share of CareerBuilder to help lighten the load. Our local Charlotte Observer is making another [...]

A few months back THINKing took a look at the tactical business use of Twitter. There are naysayers who think that Twitter - and social media for that matter -has little business value. I disagree. It can be an excellent tool for customer service and employee communication. Does it have value for every business?  No. Each business [...]

From Cision’s Navigator enewsletter Media Update Column: General News Category Lifestyle/Entertainment Category Business/Financial Category Summer Blues For News The Secret To WOM Marketing The Future Of Social Media From THINKing’s Dusty Archives: Tell Me A Story Tell Me A Story About Me Brand Euthanasia Web News Aggregators bookmark to:

We’ve talked here often about the use of digital tools like Twitter for PR and media relations purposes. Digital colleague Joan Stewart alerted me about a post on PR and Social Media at Ronn Torossian’s blog, Someone made a very wise comment about using Twitter and the value of passively reading comments and thoughts of reporters [...]

Marketers know that a story is a good way to engage prospects. But too often the marketer wants to tell a self-serving story about the company instead of about how the company helps the prospect or customer. Chest-thumping puffery does not sell. Tell me about how you can make me more money, save me some [...]

Since the dawn of time mankind has been a sucker for a story. We may be wearing synthetics now instead of skins, but that one truth has not changed. Whether you are communicating with employees, customers or the media, a story has the most power. I read a piece in Bull Dog Reporter not too long [...]

  Was just reading an interesting piece at MediaPost about Kellogg trying to resuscitate a brand - Hydrox - that long had been on life support. Hydrox - developed by Sunshine Bakeries - was the original creme filled cookie. Oreo is the knock-off. But like IBM, whose mantra used to be “second with power”, Oreo out-marketed [...]

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Editor’s Note: Today’s post comes from guest blogger, Jason Kintzler of PitchEngine. This is a terrific service that every PR practitioner should be using. So, get over there and sign up. How it was born I don’t claim to be a PR or social media expert, however I have had experience on both sides of [...]