A professional-looking, brochure can be a power horse for your sales force. Even if you don’t have a sales force, a brochure can help you sell your product or service in a more effective way than a sales letter or...

I’m taking you back to junior high and high school – the places where rumors abound! Except, this time, we’re going to wander the heresies of marketing. There are plenty of heresies that float around on the Internet and in...

I knew that word of mouth marketing was big. I knew that it worked. I never knew that there was a whole association devoted to it! I’ve written blogs and articles about word of mouth marketing, but this is the...

You might be thinking “I already know my audience, thank you very much.” But do you really? Have you done all the research possible to know everything about them and what they are thinking? You might know the demographics of...

Television and face-to-face marketing presentations work much better than a brochure or poster. Why? Because they’re interactive. They engage people’s attention much easier than a piece of paper can. Interaction generates interest, but it also generates memory. People remember facts...