by La Toya Hodge We all know that for marketers, interactive marketing strategies are hotter than Bryant Park during Fashion Week. Those in the know have honed their skills over time at major firms or entrepreneurial start ups. But what about the traditionalist or “the leaders of the old school”? These professionals have been using the [...]

by Melody Rosario There’s no denying that the Democratic Presidential Race, between Senator Hilary Clinton and Senator Barack Obama, will go down in history. And to top if off, this hot political dance has taken a spin with the entertainment world. Go online, check out the news, and there you’ll catch the faces of your favorite [...]

by Dovid Sandomire We all know that when we log on to the web, there are only a handful of websites we visit regularly. We might check our email compulsively, browse the recent news and weather and even take a peak at what’s happening in the entertainment industry. We used to check our Facebook and Myspace [...]

by Dominique Ficalora Amazon is so far the only company to discover a new way to reach its customers by using text messages. This service, Text BuyIt, allows shoppers to browse prices of products on Amazon through their cell phones. Shoppers utilize TextBuyIt by sending a text message to “AMAZON” (# 262966). The sent message must [...]

by D.L.Ficalora Not Cot (www.notcot.org) is an untraditional advertising website that markets inspiration in an interactive blog. This venue displays oddball products, new artists, and edgy marketing, all in a creative picture book format. Postings on Not Cot are made for and by people all over the world. This website is a venue [...]

by Larisa Redins Despite the evidence that proves that business-to-business blogs connect designers with decision makers … and shorten sales cycles, curiously only a small fraction of Fortune 500 companies sponsor a blog today. Don’t take my word alone for it though! Studies from Forrester Research state that B2B blogs can indeed “open the formerly closed [...]

by Dominique Ficalora Tom is 31. He lives in Santa Monica, California. In his MySpace profile picture he smiles. He is wearing a plain white T-shirt. Tom’s interests include: reading, the internet, and karaoke, but Tom isn’t really an ordinary MySpace friend. Richard from Michigan best describes Tom when he commented on Tom’s profile: [...]

by Allison Hope There are blogs that cover literally every topic one can imagine. From blogs about pet care and pain management to ones about new technology, or even celebrity gossip and news, one can read someone’s opinion on just about anything in the blogosphere. In fact, opinion is subjective and many now read blog [...]

by D.L.Ficalora Wikis seem to be popping up everywhere. In sandwiches @ www.pbwiki.com. In the shape of encyclopedias @ www.wikipedia.com. Wikis are even in hardcover nonfiction titles like Don Tapscot’s Wikinomics. Well, this weekend I saw a new wiki in the back of a plane. Ok, it wasn’t actually there, the plane was flying an [...]

by Dominique Ficalora The morning paper has always prepped the reader for a day of chatter around the water cooler at work. But as print subscribers fall and consumers get news from online sources, the disconnect between reading the news and discussing it no longer exists. In addition to reader-comments on posted articles, editors themselves [...]

Webmasters must not be daunted by overarching powers the search engine sometimes seem to have over websites on the Internet. Search engines need to be considered, after all, simple and efficient machines, ascribing them powers of complexity and then subsequently changing your web plans in a hopeless ploy to beat them is a fools game. Search engines are simply filters that aim to arrange websites on the Internet in the most orderly and efficient manner possible for end user viewing. It is up to web designers to build and amend their sites in a presentable manner for search engines so that the appropriate web searchers will locate them. As webmaster it behooves you to keep this in mind. Do not fight sound, orderly logic. We at ConductSearch maintain that your relationship with the search engine need not be an adversarial one.

Create demand for your products or services with paid search keywords that are indirectly related to your product.

It is not just for nerdy types anymore. In fact, podcasting can even be a lucrative way to market your business.

As you are undoubtedly aware, there are now millions upon millions of blogs now available online. In fact, towards the end of 2006, Technorati, a blog search engine, tracked approximately 60 million blogs. With all of these blogs now available, it is harder and harder to discern which ones are worthy of your time.

This year from February 28th through March 2nd, the American Association of Advertising Agencies will host its 14th annual Media Conference and Tradeshow at the Venetian Hotel Casino in Las Vegas, Nevada.

On February 5, Yahoo launched its new search marketing ranking model in the U.S. It was the final installment of Yahoos new enhanced search monetization platform, commonly known as Panama. Originally, YahooSearch Marketing worked solely with a bid-to-position model, whereby a higher bid resulted in a higher rank for an ad in paid search results. However with the new model, Yahoo will use an algorithm where both bid amount and "ad quality" determine an ads rank in paid search results. Yahoos aim is to pull the focus away from bidding wars and center it on higher quality ads that search engine users will find more relevant.

Numbers alone might lead one to think that the end of days is almost here for newspapers, but there is also my personal observation, too. I could go a week without reading a newspaper or seeing one lying around the office. According to the Audit Bureau of Circulations in the six-month period ending March 2006, the daily circulation of American newspapers dropped 2.5% to 45.5 million from a year previous. Print numbers were already stagnant and circulation inflation scandals have been popping up across the land.

The first installment of this email marketing walkthrough covered dividing your email master list into targeted subgroups. This week you can sit back, relax, and learn how to increase the open rates of your email campaigns through sender name optimization.

Greetings technophiles, I am sure you have already heard about the iPhone, but what is it all about really? Here is my take on it. This week Apple CEO Steve Jobs introduced the iPhone at the MacWorld tradeshow. The iPhone has been in development for the past two years. It is a combination of widescreen iPod, internet communications device with desktop capability, and mobile phone.