An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics hailing from a dated algorithm. Examples such as a monthly maintenance fee (to ensure your rankings won’t slip vs. targeting more related keywords), retooling old pages [...]

Instead of trying to make a one size fits all argument out of SEO, understand that rankings are a by product of multiple factors unified for a common goal. SEO should never be an afterthought, but rather a means to produce a specific attainable goal for generating and measuring traffic to your content which can [...]

Although the definition of amazing is unique to each individual, we know that getting quality traffic from SEO results is half the battle, yet once consumers reach your site, that traffic still must convert. Search engines deliver pre-qualified traffic based on the premise that anxious consumers are already searching for products and services. However, depending on [...]

WordPress is an amazing tool for SEO when configured properly and with the open source code, there is hardly a shortage of plugins or themes to go around. However, using WordPress out of the box does not yield the same results as propping up the hood and making some adjustments to your configurations and settings to [...]

Well, it’s that time of the year again, it seems that Google has updated their toolbar page rank once again. With over 8 billion websites in their index, the mass amounts of computing power to consolidate this task is nothing less than immense. One thing I have noticed however is, pages are flowing page rank to [...]

The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively. In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those [...]

Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion and [...]

With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving their mark on the web. The New Search Engine Moderator - Indexing and De-indexing Before you can rank competitively, achieving the proper balance between your on page [...]

We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough. Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing. SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about [...]

Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO. Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? [...]