As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]

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Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. A potential customer isn’t going to use a search engine to look for [...]

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Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence?  There is a reason for the www in front of your URL, it is after all the world wide web… But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your [...]

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One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]

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If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]

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This blog post is continued from my last post, “I Have Call-to-Action…Now What?” In that post, we discussed how SEO and a great call-to-action don’t do much to convert sales unless you also have a clean, sleek and intuitive design to match it. The main thing to take away from that post: don’t make your [...]

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Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this requires you sweep your site for changes for things which could negatively impact rankings. 10 Common SEO Blunders That Could Make Your Rankings Dip. Your .htaccess file [...]

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This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you have traffic, you need conversions. And the only way to get conversions is to optimize your site for sales. We talked about the importance of [...]

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Many people who enlist for SEO services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their conversions have not increased, or have increased very little. That is because traffic, or SEO, is only half the battle. You need to make sure that [...]

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Links are the fabric of the web, both internal and external links are instrumental for moving from both one page to another or from website to website; but the real questions is, how do links impact SEO? Internal links communicate prominence and preferred champion pages from orphaned (less important) pages within a website. External links from [...]

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