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Search Engine Optimization Blog Sat, 20 Mar 2010 02:06:40 +0100 First I would like to thank Matt Cutts (Software Engineer and Chief of the Webspam Team for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th.
Thanks to this interview, a plethora of looming misconceptions about SEO can be laid to rest or dismissed as conjecture as [...]
Related Posts Thu, 18 Mar 2010 15:54:27 +0100 If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you [...]
Related PostsNo related posts. Wed, 17 Mar 2010 21:04:47 +0100 Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create a website and engage SEO to drive traffic, but how many can make a profit or let alone a living from the value of that [...]
Related Posts Wed, 17 Mar 2010 16:21:39 +0100 This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek design and killer sales copy. In the last post I wrote about writing good sales copy. The main thing to take away is that good [...]
Related Posts Tue, 16 Mar 2010 19:48:43 +0100 As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource [...]
Related Posts Mon, 15 Mar 2010 23:58:01 +0100 Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.
A potential customer isn’t going to use a search engine to look for [...]
Related Posts Mon, 15 Mar 2010 15:09:42 +0100 Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web…
But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your [...]
Related Posts Sun, 14 Mar 2010 20:28:59 +0100 One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]
Related Posts Sat, 13 Mar 2010 19:35:29 +0100 If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]
Related Posts Fri, 12 Mar 2010 22:52:43 +0100 This blog post is continued from my last post, “I Have Call-to-Action…Now What?” In that post, we discussed how SEO and a great call-to-action don’t do much to convert sales unless you also have a clean, sleek and intuitive design to match it. The main thing to take away from that post: don’t make your [...]
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