So, you've completed what you think is a great looking logo.
Now you need to take a step back and consider the overall visual progression.

Check out this cool logo for a the Worcester Warriors rugby club...

They say that everything goes in cycles. I just never thought it would happen with logo design...

In our 17th Podcast installation, Paul talks about simplifying your logo. Things such as tag lines, too many colors, awkward readability, too many words, trademark symbols etc., often are the single biggest detriment to a well designed logo...

Use our new creativity to booster now...

Check out this awesome logo that uses and emoticon...

D.C. United and Volkswagon announced a partnership which includes the VW logo...

Happy Earth Day. Yahoo and Google dressed up their logos again and are helping celbrate...

What can fly and is the shape of a logo...It's Flogo

Starbucks is going a little retro for the next few weeks by unveiling its new, old logo...

The proposed Fort Collins logo is creating quite a stir...

And the winner is... The Southern Illinois Miners

The Indianapolis Colts of the NFL announced they will be conducting a contest to find a new horse logo...

CNBC is running a contest to find out who has the best Minor League Baseball logo...

The city of Killen, Alabama, recently spent more than $1,300 to purchase replacement flags which bear the town logo...

As many of you have seen by now, Gary Gygax, one of the creators of the Dungeons and Dragons role-playing game died at the age of 69. In order to celebrate his life and pay tribute...

In this weeks episode, Paul takes two logos that were submitted for review,
and gives them a much needed makeover. Many times a client will insist on maintaining
most, if not ALL elements of their current logo...
Here's how you deal with it!

Wired Magazine recently chronicled the history of the Google logo. They went through and showed all of the Google logos that might have been...

Now that Valentines Day is over, we want to thank and congratulate a few companies out there making holiday versions of their logos. There are many more...

I went to go get gas the other day and pulled into my local Chevron. Since everywhere I go or every business I walk into now involved the analysis of the logo...

To mark the 50th Anniversary of LEGO, Google "Legoed" their logo. In the early days of Google...

Dodge announced at the recent Detroit Auto Show that they are going to display their Ram-head logo on its flagship truck 250% larger than before...

Babe, a 16 month calf was born with an interesting mark on her forehead. Babe has a white Virginia Tech logo on her...

As you may have noticed, we've made a few changes here on the site.
With the arrival of 2008, we felt it was time for a new look. Some key things
have been added to the site, some things removed, but hopefully
all of our changes better suit our site readers and visitors.

What's the secret to a great illustrative logo?
There are many different kinds of illustrative styles, some cartoonish, some more abstract, some more detailed.
But how do the really great designers do it? Here's the secret

Readers Digest recently updated their logo. I am not too sure what to think of it yet. It just seems like the old logo was so instantly recognizable. Here are a few of the changes that I noticed when I first saw the new logo.

Recently, Auckland City Council was forced to change their newly designed logo due to similarities with the Triangle Television logo. The decision has already cost more than $37,000

Do you have a particular taste when it comes to the brands you buy? Do you logo Polo, Nike, Volvo or other large brands? How much do you love...

We often wonder how one can place monetary value on a logo.
Can you actually associate good hard revenue figures to your logo design?
Just sue Meatloaf...

How much should it cost to create a new logo for your small business? Many business owners face this question when they follow their entrepreneurial spirit and decide to start their own business.

White space, an easy way to take good art, and screw it up.
White space is something that all designers should think about more often,
but seldom take the time to do so.

After 18 years, Mercedes-Benz is updating its image with a new brand identity. With fresh positioning, the car company intends to show the vitality and dynamism of the brand.

Hello once again, and sorry for the layoff!
In this episode, Paul takes one of our logo review clients, and gives their logo an extreme makeover!
He shows how you can take clipart, and turn it in to something respectable.

Now that you have a logo, what will you do with it? Now you need to get your brand image into the hearts and minds of your client base. Use your brand identity to excite and motivate customers, and create lasting impressions with contacts.

Celebrating its 50th Anniversary this year, we have to ask the pointed question...
has Helvetica jumped the Shark?

Given Adobes reputation as a graphics industry favorite, it is surprising that their new logo design has missed the broad side of the barn.

The logo doesn not make the brand. But, when it comes to customer relations, it is no use having one without the other. Logo is Brands wingman. Logo makes the first impression, makes the introductions, and moves aside. Then Brand proves itself out; makes a connection, creates a relationship of trust.

Wow, in what has been a 2 year process for Cleveland State University,
they finally unveiled their new Athletics logo. What is amazing is that it took
the school 2 years to come up with a viking that looks more like a convict...

In this year's race to the White House, some candidates clearly understand the importance of what a logo can do for your image. Some candidates clearly do NOT understand this idea...

No Longer in Race BACK to all logos VOTE on logos here

TAGLINE: n/a URL: http://www.gravel2008.us/ PLATFORM: -Withdraw troops, then use diplomacy -Diplomatic solution to Iran -No more income tax, replace with Fair Tax -Improve alternative energy solutions, cap pollution -Universal healthcare vouchers -Support same sex marriages -Protect borders, guest worker program -Pro choice BACK to all logos VOTE on logos here

TAGLINE: Strengthening Through Peace URL: http://www.dennis4president.com/ PLATFORM: -Universal healthcare (nonprofit system) -US out of Iraq, UN in -Repeal of the Patriot Act -Quality education through college -No private Social Security, lower age to 65 -Legalizing Marijuana -Pro abortion -Protect the environment BACK to all logos VOTE on logos here

TAGLINE: n/a URL: http://www.joebiden.com/ PLATFORM: -Federalize Iraq & split it into 3 regions, then withdraw -Invest in energy programs -Increase biofuels/mileage standards -Reduce the cost of healthcare -Preventative healthcare -Access to higher education -Increase homeland security -Protect the environment -Make Medicare better -Encourage Fiscal responsibility BACK to all logos VOTE on logos here

TAGLINE: Fighting for middle class families URL: http://www.chrisdodd.com/ PLATFORM: -Clean energy plan -Become a leader on the world stage -End the war -Amnesty -Strengthen middle class, lower taxes -No SS privatization BACK to all logos VOTE on logos here

TAGLINE: Real experience, real accomplishments URL: http://www.richardsonforpresident.com/home PLATFORM: -Withdraw all troops -Affordable coverage for all Americans -Energy independence -Environmental conservation -Improve our schools -Enforcing borders, eventual amnesty -Improve America’s Image BACK to all logos VOTE on logos here

TAGLINE: n/a URL: http://johnedwards.com/ PLATFORM: -Strengthen middle class -Restore America’s leadership role in world -End war -Tighten border security -Universal healthcare for everyone -Restore energy independence -Educate our children -Support veterans BACK to all logos VOTE on logos here

TAGLINE: Changing politics URL; http://www.barackobama.com/ PLATFORM: -Fight poverty -Strengthen America’s position in world -End Iraq war -Affordable healthcare for all -National energy policy -Improve schools -Protect Homeland -Improve legal immigration, reduce illegal incentives -Honor veterans -Protect right to vote BACK to all logos VOTE on logos here

TAGLINE: Protecting the American Dream URL: http://www.hillaryclinton.com/ PLATFORM: -Make healthcare affordable/available for all (Universal healthcare) -Affordable college -Energy independence -Increase minimum wage -End war in Iraq -Fulfill promises to veterans -Reform no child left behind -Better teacher compensation -Restoring America’s standing in world -Gov’t reform BACK to all logos VOTE on logos here

NO LONGER IN RACE TAGLINE: Proven. Common sense. Leadership URL: http://www.tommy2008.com/Home.aspx PLATFORM: -Work to build a strong Iraq -Rebuild American military -Preventative healthcare, strengthen Medicare, get more ppl insured -No amnesty, enforce immigration law -Pro-life -Defend marriage -Make education stronger -Right to bear arms -Cut taxes -Break reliance on foreign oil BACK to all logos VOTE on logos here

TAGLINE: Proven leader. Authentic conservative URL: http://www.mikehuckabee.com/ PLATFORM: -Right to bear arms -Support agriculture -Strong crisis management -State benchmarks in education, education reform -Gain energy independence -Support Israel -No national healthcare; preventative healthcare -Secure borders, no amnesty -Support marriage -Focus on winning in Iraq; no timetable -Fight war on terror -No abortion -Cut national spending BACK to all logos VOTE on logos here

TAGLINE: Let’s work together to make America great again URL: http://www.gohunter08.com/ PLATFORM: -No to abortion -Defend marriage -Right to bear arms -Combat illegal gambling -Decency in TV -Lower taxes -Secure borders (through fence) -Continue protecting America from terrorists -Fair & equitable trade BACK to all logos VOTE on logos here

TAGLINE: Hope for America URL: http://www.ronpaul2008.com/ PLATFORM: -Lower taxes -Withdraw from trade organizations that infringe on freedom of US -Refocus on defending America and bring our troops home -No to abortion -Secure our borders now (no welfare for illegals, enforce visa rules, end birthright citizenship) -Respect for privacy BACK to all logos VOTE on logos here

TAGLINE: n/a URL: http://www.brownback.com/s/ PLATFORM: -Lower, reformed taxes -SS: no solution -Reduce oil consumption -Defend Marriage -Protect human rights -Reduce UN size, limit U.S. $ contribution to it -New homestead act -Find solution for Iraq -Stand with Israel -Support agriculture -Religious liberty -No to abortion -Close education achievement gap -Price transparency in healthcare -Border security -Stop illegal immigration BACK to all logos VOTE on logos here

TAGLINE: Courage to do the hard things needed to address America’s most pressing challenges URL: http://www.johnmccain.com/ PLATFORM: -Lower taxes, Federal spending -Sanctity of life, human dignity -Ethics reform -We must not fail in Iraq -Border security/no amnesty -Better veteran care -Keep strong national security -Right to bear arms BACK to all logos VOTE on logos here

TAGLINE: True Strength for America’s Future URL: http://www.mittromney.com/ PLATFORM: -One strike, you’re ours, law for child predators -Defeat the Jihadists through military and diplomatic actions -Strongly compete with Asia -Simplify and lower taxes -Cut back on federal spending -Make America more attractive for legal immigrants and less attractive for illegals -Become less dependent on foreign oil -Protect marriage/support families -Invest in technology -Market reforms to make healthcare [...]

TAGLINE: For a Secure America URL: http://www.teamtancredo.com PLATFORM: -No abortion -Lower, Flat tax -More conservative judges -Shift power to Iraqis ASAP -Allow personal contributions for Social Security (like a 401k) -Make farming more market oriented -Deport Illegal immigrants to decrease healthcare costs -Decrease federal spending -Protect our borders from illegal immigration -Defend right to bear arms -No to gay marriage BACK to all logos VOTE on logos here

TAGLINE: Join Rudy URL: http://www.joinrudy2008.com/index.php PLATFORM: -Keep on offense in the Terrorists’ War. -End illegal immigration, secure borders, and identify every non-citizen. -Restore fiscal discipline. -Cut taxes and reform the tax code. -Impose accountability on Washington. -American energy independence. -Better control and access to health care. -Increase adoptions, decrease abortions. -Reform the legal system. -Community Emergency Preparedness. -Access to a quality education for every child in America. -Expand our [...]

In this star-studded episode, Paul dives in to originality in logo design. Often times
it is very easy to think you are being creative and original if you just
sit down and create something from scratch. Problem is, often times
we are influenced by things we have already seen and are just too lazy to research in an attempt to avoid plagiarism.

Trying to find a graphic design company is similar to buying a car; you need to know what to look for before you step onto the lot. We have provided a checklist of the most basic elements to selecting a design firm, and much like purchasing a new vehicle, knowing a little can save you a lot in the end.

This week, Paul takes us on a harrowing journey into 2 of the cardinal sins of logo design...
1. Too much clutter.
2. Illegibility.
The quickest way to lose a customer's attention...

Not to beat a dead horse...but...
With the controversial 2012 Olympic Logo still fresh in everyone's minds,
we decide to look a little bit more in depth at the saga of Olympic Logos...

In what came as a stunning revelation today, David Hasselhoff has been outed as the designer of the immediately infamous, and highly controversial 2012 Olympic Logo

LogoDesign.com Staff
There are a lot of articles on logo design best practices, but we have never come across something that concisely states the secrets to creating mind blowing logos. So we decided to develop one ourselves.

Paul delves into the seedy underworld of Icons for this podcast.
Threats of takeover by these style logos abound...
fear of the traditional logo going the way of the Dodo seem abundant...

No one likes a logo with bad-breath
in this episode Paul comes up with a cure for the dreaded Halitosis Logo
his solution...?

By Kristina Schroeder

I have a logo story to share from my glory days, long before I had any understanding of good design or how to recognize it. Ready? Here goes.
When I was in high school, my lovely principal decided to give our school a little makeover, complete with a new logo. I was the student representative appointed to the committee that approved the design, and I was really disgusted at the ideas that were brought to us.

Just a quick note, we would like to congratulate our friends at Logoworks on their new merger with Fortune 14 company Hewlett-Packard.

The latest in the Logo Design podcast series, deals with inspiration from quite possibly the best movie created to date...Frank Miller's '300'.

By Kristina Schroeder

Ahh, opening day of baseball season. So full of new fields, new managers (Bochy! How could you betray me!), new players, and new logos?
The Arizona Diamondbacks will be unveiling more than the return of Johnson next week, as they take the field in Sedona Red and black as opposed to the usual teal and purple.

Making the graphics and text in your logo designs match is not easy to do, but knowing how to do it can be the difference between a timeless, wonderful design and an awkward mark that doesn't sit well or make a lasting impression.

By now almost everyone has heard this new tagline: "Cingular is now the new AT&T." But apparently NASCAR is not listening. Word is out today that the telecom giant is suing NASCAR for not allowing it to change Jeff Burton's Cingular-branded race car with new AT&T branding. (If these phone companies would stop merging things would be a lot less messy, but I digress.)

Are you wondering what an ambigram is and what that has to do with you? Then listen to our latest podcast, where Paul explains what ambigrams are and how to make one (it's harder than you think).

In this latest episode, Paul Browning continues his in-depth analysis of logo design by discussing logotypes, which consist of minimal graphics, and maximum font...

This is bizarre. I'm reading today that Brussels Airlines is changing their logo because superstitious passengers have been complaining that the logo is unlucky. The current logo is a series of 13 dots that form a lower case "b", but now the airlines has altered the design by adding an additional dot to the logo, now totaling fourteen. Apparently this is a much safer and luckier number.

In this episode, Paul Browning takes us through the process of developing the concept in a client's creative brief into an initial composition...This is a neat inside peak into how a graphic designer actually comes up with a logo design concept.

People seemed to like the first podcast we produced, so Paul was gracious enough to divulge more of his design know how in this second podcast where he discusses illustrative logos. Follow the images below to see what he's talking about (or view the slide show if you listen to it through iTunes).

Like them or not, the Bears and the Colts are two NFL teams that have a lot of history. And one thing that these two teams have in common is their rich tradition and lasting loyalty. Not to mention they both have great logos. Both the Bears' and the Colts' logos are tried and true. They have passed the test of time, not needing a major overhaul to still look great--a true indicator of lasting, good design (Think Ford, GE, Coca-Cola; their logos have hardly changed in a hundred years). Here's a bit of history on each team's logo.

Last week, on Zompist.com, I came across what may be the most poorly designed packaging I've seen for quite some time. This is a perfect example of what not to do. Where do I begin to discuss the problems with this hideous design?

Two months ago we unveiled the NFL's Top Ten logos as judged by our panel of expert designers, and since the response was so positive, we decided to do the same with the NBA's team logos.

Many people are surprised to hear that when Caroline Davidsion designed the Nike swoosh in 1971, the fledgling shoe company paid her just $35. But it might similarly be surprising to read that the man who designed the 2008 Olympic logo was paid just pennies by the Chinese Government.

The Colonel has undergone a makeover (see his new apron?), and to promote the new logo, KFC has crafted a gigantic logo that is visible from space near Rachel, Nevada. You can see video of workers creating the huge logo from what looks like foam or plastic squares here.

The results are in! A few weeks ago a panel of 25 expert designers ranked the NFL's team logos best to worst. We've shown you the best, and now you can see the worst.

Do you think you know what the Google logo looks like? How about Amazon? Flickr? Now you can find out for sure by taking a neat little quiz at GuessTheLogo.com. The quiz takes the same basic logo and changes just one or two things about it, making for a difficult quiz, actually. On my first try, I only scored in the 27th percentile out of everyone who had taken it.

Last July, the European Union launched a logo design contest for their 50th anniversary, an event that inspired more than 1,700 entries from design professionals and students from around Europe. Recently, the EU announced the winner of the contest: Szymon Skrzypczak, a 23-year-old design student from Poland.

Forget winning streaks, MVPs and playoff hopes. When it comes to the NFL, all we at logodesign.com care about is which team has the best logo. And to find out, we polled 25 expert designers, who ranked each of the NFL's team logos best to worst. The designers said the Denver Broncos have the best logo design, followed by the New England Patriots and Houston Texans. You can see the rest of the Top 10 List here.

Think these logos look an awfully lot alike? Both use green, both are circular, both use the words "Star" and "Coffee", both have stars and both have mythical-style illustrations in the center. And of course, both are logos for stores that sell coffee.

Recently, I wrote about a company that will put your logo on postage stamps. And this morning I came accross another interesting concept in the October issue of Inc Magazine that says Mars, Inc, maker of M&Ms, will now print your company logo on the much-loved "melt in your mouth, not in your hand" candies.

Fujifilm yesterday adopted an updated logo that will replace the one developed in 1980 and used for the past 26 years. The 72-year-old film giant announced the much-needed new logo back in July, but officially began using the mark October 1.

The Internet has changed the way graphic design is done, especially for small businesses. There are many affordable solutions available online for SMB's and other organizations who are on a tight budget but still need a professional image. Now there are even places where you can get a free logo design. Here's a quick review of three of these services.

In celebration of their 35th anniversary, Starbucks announced they're bringing back their original logo: a topless mermaid with fins spread apart. The Seattle-based coffee giant will put the logo on cups in its Washington and Oregon stores.

The UK's Hackney Council has won an out of court settlement against Nike for unauthorized use of their logo, which Nike used on a variety of sports clothes sold as far away as Japan and the Philippines. The sportswear giant apologized and has agreed to pay the council more than $560,000 and cover the legal costs of the lawsuit, according to an article on Out-Law.com.

NASA has officially unveiled the logo for its next generation exploration vehicle, Orion. Perhaps the most interesting part of the unveiling: It was designed by Michael Okuda, best known for his work designing the alien languages and computer displays on the Star Trek Enterprise.

Logoworks' billboard campaign - "Your Logo Stinks" - went awry when unknown vandals spray painted the billboard so it read: Your Log Stinks! right next to the image of an old man turning up his nose. Hundreds of commuters saw the altered billboard, which appeared along I-15 in Salt Lake City, prompting unexpected attention and publicity. The billboard was even talked about on SLC's local alternative radio station, 101.9 The End. -

Wonder Bread’s parent company, Interstate Bakeries, may have made a brand-saving move when it landed a major role in what could be this summer’s hottest movie, Talladega Nights. If Will Farrell’s other recent movies are any indication, Talladega will expose tens of millions to the Wonder Bread logo (updated just in time for the movie).

Malaysia's Ministry of Tourism recently announced a final logo for their annual Visit Malaysia 2007 campaign. To debut the new mark, the Ministry has teamed up with Malaysia Airlines, who have put the new logo on a new Boeing 747-400 aircraft, to promote the campaign, according to an article on Bernama.com.

Chatrooms have been seething with negative feedback after a new logo design proposal for the Buffalo Sabres (NHL) was leaked to the public. Outraged fans have been signing a petition to redesign the logo on FixTheLogo.com, which has now collected more than 10,000 signatures.

Perhaps following the lead of Visa, who updated their image six months ago, Mastercard has unveiled a new logo design to go with their new name: Mastercard Worldwide. The new logo is full of gradients, which may make some designers cringe and make photocopying and embroidering the logo difficult. But the new design didn't abandon the old, familiar overlapping red and orange circles.

Monday I was in a class called Caffeine for the Creative Mind, Using a bag of scraps and junk to make a Bug Carnival Ride with a small team of creatives. Creatives is a good word for art directors, designers, illustrators and copywriters that are supposed to be inventive and imaginative all day. The cool section of the office.

For those of us who want our company logos to be seen in unusual places but can't bring ourselves to buy ad space on someone else's forehead, consider putting it on your postage stamps. The USPS has announced it is allowing companies to create their own branded stamps, so instead of seeing the American Flag on your dental appointment reminder, you might see a picture of your dentist or the practice's logo.

American Idol, America's most watched TV show for weeks on end, is coming up on its season finale. And just in case you wondered how to duplicate the neon-sign-style logo, you can find a complete tutorial using Photoshop on pagecurve.com. Here's a stripped down description: