On April 24, 2008 a sizable army of Apogeeans – the Apogee Army of Altruism –set off for the southern most tip of Austin to volunteer at the Capital Area Food Bank of Texas (CAFB). The eighteen or so of us arrived at CAFB and made our way to the holding area to sign in [...]

First Microsoft gives Yahoo a deadline of this weekend to begin negotiations or face a hostile tackover, then reveals that maybe they don’t want Yahoo anyways. This is beginning to look like one of my high school dating relationships. Suffice it to say that Yahoo beating its projected numbers this week throws a new wrinkle in things. [...]

Like a soap opera, things are heating up between Microsoft and Yahoo, complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes. 1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo shareholders. 2) Microsoft purchases Yahoo in [...]

Much has been made about yesterday’s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: “Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.” According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, [...]

The Paid Search world was in a tizzy last week over the announcement of Google’s beta testing for its new Automatic Matching (AM) feature for AdWords. Below is Google’s explanation of the tools’ functions, and just for fun, see if you can guess what two words triggered the uproar. “Automatic Matching automatically extends your campaign’s reach [...]

Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo), and Peter Norvig (Google). Question: Will search as we know it [...]

Just Behave, A Look At Searcher Behavior Wednesday, February 27, 4:45pm-6:00pm Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Speakers: Michael Furgeson, Senior User Experience Analyst, Ask.com Laura Granka, User Experience Research, Google Ben Hanna, Vice President, Marketing, Business.com It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount [...]

Another day; another keynote. Yes, that’s a lame opening line, but I have not had enough coffee yet to write a good one. This morning’s keynote is titled “Past, Present & Future of Search” and is being given by Louis Monier, VP of Products at Cuill (pronounced “cool”). Monier was at AltaVista in the early days. Monier [...]

Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX. The keynote is titled “Search 3.0, 4.0 & Beyond”. In Danny’s nomenclature, Search 1.0 was the original content [...]

Apogee recently had the privilege of visiting and studying SEO in Taipei, Taiwan over the last few weeks. Our intention was to study the role SEO plays in Asia and how it differs, if at all, from SEO in the United States. Despite the obvious language barrier, we were able to gain some insight into [...]