I hate getting lost whether it s on the road or online. Guess what So do your visitors. Just as we expect to see signs on the road to help us find our way there exist rules of the road for web site navigation design. Break these at your peril....
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Creating SEO-friendly content is by no means an easy task. Today s Internet is chock-full of spectacular visuals offering everything from streaming video to big glossy-looking pictures. But take away all those special fonts and brightly-colored links and do away with the embedded noises and flashing banner ads and you re left with just the backbone of the Internet the one thing which holds it all together plain simple content. Creating SEO-friendly content is a hassle an ongoing process a chore and the only way to make your pages popular....
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Every so often it helps to take a step back from your industry so you can figure out where it is and where it s going. The search industry is no exception. I ve spotted some interesting issues and trends that I d like to share with you. Finding a way to make use of these trends could help you in the long term....
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Written by Kelly Mooney and Nita Rollins em The Open Brand When Push Comes to Pull in a Web-Made World em takes a look at the evolution of Web 2. and its effect on marketing. It is a wake-up call to companies trying to manage their brands the old-fashioned way. Its message change your attitude to meet the new reality or get left behind....
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In a move that caught many observers by surprise Microsoft CEO Steve Ballmer walked away from his bid to purchase number two search engine Yahoo. The move ended three months of dramatic maneuvering on the part of both companies. Nevertheless the rampant speculation continues....
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