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A warehouse of techniques, strategies and tools for crystallizing and marketing your personal brand better than your competition. Mon, 29 Sep 2008 22:57:52 +0200 Attached is an article which my partner Bob Layne authored on how to stay on offense in a slowing economy. Bob heads up our marketing and communications division. Every little bit helps! We must continue to remind ourselves that it...
Sat, 23 Aug 2008 15:23:00 +0200 Picking a personal brand and building one are two different things. We pick our brands in a classroom, We build our brands in real life through actions. It was said by a Canadian poet "Life happens at the level of...
Wed, 13 Aug 2008 01:02:18 +0200 Here's a great article on personal branding which appeared in the Financial Times entitled, Time For a Brand New You. The best line in the article was delivered by a branding expert Louise Mowbray who said, "A powerful personal brand...
Thu, 07 Aug 2008 00:28:49 +0200 Tiger Woods is unquestionalbly the greatest golfer in the world. I just read that his skill made him a whopping $5,775,000 this year so far. Not bad. His personal brand in contrast will make him in excess of $100,000,000.
Mon, 04 Aug 2008 20:48:15 +0200 Here's an excerpt from an article written by Robert Kiyosaki on personal branding... "Often entrepreneurs want to be pleasing, polite, inoffensive , nice-all things to all people. This isn't being a brand; this is being a commodity-and a boring one...
Fri, 01 Aug 2008 01:35:05 +0200 Here's a phenomenal gift idea. I speak from experience as I was a beneficiary. Check out Pacific Cookie Company. Fantastic cookies and great packaging. I don't get any kickbacks for promoting these guys. You will be a hero. Trust me.
Sun, 27 Jul 2008 20:14:25 +0200 I can't tell you how many times I hear from people "Personal Branding is not really important to me because I am not in sales." This morning I went to rent a truck from Public Storage. The Company's posted hours...
Wed, 23 Jul 2008 21:57:57 +0200 Mother Theresa was once asked... "How could someone like you-small in stature (4' 11"), average intelligence, average public speaking skills, never had a cellphone, palm pilot, fax machine or hosted a single fund raising event-change the face of charity around...
Tue, 15 Jul 2008 19:20:34 +0200 I was having a conversation this morning withmy client and we were talking about how to build a book of business from the ground up. I told him it is real simple. There are three key steps... Hone your message...
Thu, 10 Jul 2008 23:12:39 +0200 Over the past twelve months we’ve been surveying our clients and trusted colleagues about what additional services they believe would be helpful to them as they continue to work to position themselves as The Person to See ™ with their...
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